Super Seguros is a technology company.
Super Seguros has raised $7.0M across 1 funding round.
Super Seguros has raised $7.0M in total across 1 funding round.
Super Seguros (also known as Súper or super.mx) is a technology-driven insurance company building radically simple, digital insurance products for underserved consumers in Latin America, particularly Mexico.[1][2][3][4] It operates as the first digital Managing General Agent (MGA) in Mexico, backed by Seguros Atlas, Munich Re for catastrophe parametric insurance, and General de Seguros for life and health products; it sells and services these directly to consumers online under its own brand while partnering with fintechs to embed insurance in digital experiences.[1] Targeting the 3.8 billion globally underserved by traditional insurance, Super focuses on deeply technical products that address protection gaps for everyday needs.[3][4]
The company serves Latin American consumers, especially in Mexico, solving inaccessibility and complexity in insurance through direct-to-consumer digital sales and B2B embeddings, with momentum from high-profile backers like Anthemis and a push for regional expansion.[1][3]
Super Seguros emerged to tackle insurance underserved markets in Latin America, with roots in Mexico as the region's first digital MGA.[1] Backed early by established players like Seguros Atlas, Munich Re, and General de Seguros, it launched to deliver consumer-facing digital products amid growing fintech adoption.[1] The idea stems from recognizing that 3.8 billion people lack adequate coverage, prompting a focus on technical, simple solutions; founders hail from a close-knit shareholder group, though specific names are not detailed in available records.[3][4][5] Pivotal traction came from partnerships enabling parametric and life/health offerings, positioning it for fintech collaborations across Latin America.[1][2]
(Note: One source references an Angola-based entity with similar branding, but context aligns Super primarily with Latin America; this may indicate expansion or a naming overlap.[5])
Super Seguros rides the embedded insurance wave in Latin America, where fintech growth and digital adoption create demand for seamless, tech-native protection amid low traditional penetration.[1][2] Timing aligns with rising parametric insurance for catastrophes and health needs in emerging markets, fueled by reinsurers like Munich Re.[1] Market forces like Mexico's insurtech boom and underserved populations (3.8 billion globally) favor its model, influencing the ecosystem by enabling fintechs to offer holistic services and accelerating digital transformation in a legacy industry.[1][3][4]
Super Seguros is poised for scaled growth through deeper fintech partnerships and Latin American expansion, capitalizing on its MGA agility and technical edge.[1][2] Trends like AI-driven underwriting, parametric innovations, and regulatory openings for embeddings will shape its path, potentially evolving it into a regional insurtech leader. As digital experiences dominate, Super's focus on the underserved could redefine accessible protection, amplifying its ecosystem impact from Mexico outward.[1][3]
Super Seguros has raised $7.0M in total across 1 funding round.
Super Seguros's investors include Andreessen Horowitz, Better Tomorrow Ventures, Deciens Capital, One Way Ventures, TEN13, Andreas Dittes, Louis Beryl.
Super Seguros has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Series A in July 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2021 | $7.0M Series A | Andreessen Horowitz, Better Tomorrow Ventures, Deciens Capital, One Way Ventures, TEN13, Andreas Dittes, Louis Beryl |