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§ Private Profile · Mexico City, Distrito Federal, Mexico
Super Seguros is a technology company.
Super Seguros has raised $7.0M across 1 funding round.
Key people at Super Seguros.
Super Seguros has raised $7.0M in total across 1 funding round.
Super Seguros, operating as Super.mx, is an insurtech company developing technology-driven insurance products. Its platform simplifies policy acquisition and management, offering accessible, tailored coverage. Leveraging a digital-first approach, Super.mx addresses underserved market segments with user-centric solutions across diverse insurance categories, streamlining the customer experience.
Founded in 2019 by Marco Antonio Ahedo Azuara and Sebastian Villarreal, Super Seguros emerged from the complexity of traditional insurance. These experienced industry professionals recognized an opportunity to democratize vital coverage. Their core insight was to create an intuitive, inclusive experience through technological innovation and customer-centric design.
Super.mx primarily serves individuals seeking flexible insurance solutions, particularly those underserved by conventional providers. The company’s vision is to become a leading digital insurer, transforming how people engage with coverage. Developing user-friendly products, Super Seguros aims to empower individuals to secure their financial well-being and attain peace of mind.
Key people at Super Seguros.
Super Seguros has raised $7.0M in total across 1 funding round.
Super Seguros's investors include Federico Antoni, Andreessen Horowitz, Better Tomorrow Ventures, Deciens Capital, One Way Ventures, TEN13, Andreas Dittes, Louis Beryl, Joe Schmidt IV, Kyle Nakatsuji, Bridge Partners, Goodwater Capital.
Super Seguros (also known as Súper or super.mx) is a technology-driven insurance company building radically simple, digital insurance products for underserved consumers in Latin America, particularly Mexico.[1][2][3][4] It operates as the first digital Managing General Agent (MGA) in Mexico, backed by Seguros Atlas, Munich Re for catastrophe parametric insurance, and General de Seguros for life and health products; it sells and services these directly to consumers online under its own brand while partnering with fintechs to embed insurance in digital experiences.[1] Targeting the 3.8 billion globally underserved by traditional insurance, Super focuses on deeply technical products that address protection gaps for everyday needs.[3][4]
The company serves Latin American consumers, especially in Mexico, solving inaccessibility and complexity in insurance through direct-to-consumer digital sales and B2B embeddings, with momentum from high-profile backers like Anthemis and a push for regional expansion.[1][3]
Super Seguros emerged to tackle insurance underserved markets in Latin America, with roots in Mexico as the region's first digital MGA.[1] Backed early by established players like Seguros Atlas, Munich Re, and General de Seguros, it launched to deliver consumer-facing digital products amid growing fintech adoption.[1] The idea stems from recognizing that 3.8 billion people lack adequate coverage, prompting a focus on technical, simple solutions; founders hail from a close-knit shareholder group, though specific names are not detailed in available records.[3][4][5] Pivotal traction came from partnerships enabling parametric and life/health offerings, positioning it for fintech collaborations across Latin America.[1][2]
(Note: One source references an Angola-based entity with similar branding, but context aligns Super primarily with Latin America; this may indicate expansion or a naming overlap.[5])
Super Seguros rides the embedded insurance wave in Latin America, where fintech growth and digital adoption create demand for seamless, tech-native protection amid low traditional penetration.[1][2] Timing aligns with rising parametric insurance for catastrophes and health needs in emerging markets, fueled by reinsurers like Munich Re.[1] Market forces like Mexico's insurtech boom and underserved populations (3.8 billion globally) favor its model, influencing the ecosystem by enabling fintechs to offer holistic services and accelerating digital transformation in a legacy industry.[1][3][4]
Super Seguros is poised for scaled growth through deeper fintech partnerships and Latin American expansion, capitalizing on its MGA agility and technical edge.[1][2] Trends like AI-driven underwriting, parametric innovations, and regulatory openings for embeddings will shape its path, potentially evolving it into a regional insurtech leader. As digital experiences dominate, Super's focus on the underserved could redefine accessible protection, amplifying its ecosystem impact from Mexico outward.[1][3]
Super Seguros has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Series A in July 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2021 | $7M Series A | Federico Antoni | Andreessen Horowitz, Better Tomorrow Ventures, Deciens Capital, ONE WAY Ventures, TEN13, Andreas Dittes, Louis Beryl, JOE Schmidt IV, Kyle Nakatsuji, Bridge Partners, Goodwater Capital, Kairos Angels | Announced |
