StoreHub

StoreHub is a Southeast Asian technology company that builds an all‑in‑one cloud POS and operations platform for retail, food & beverage (F&B) and service businesses, focused on payments, inventory, online ordering, loyalty and analytics for SMBs and multi‑location operators[3][5].

High-Level Overview

• Mission: StoreHub positions itself as an “all‑in‑one system” to help businesses digitize and grow by streamlining sales, inventory, payments and customer engagement[3][5].[3][5]
  - Investment philosophy / Key sectors / Impact on startup ecosystem (not applicable as StoreHub is a portfolio company / product company rather than an investment firm). Instead, primary sectors served are F&B, retail and service businesses across Southeast Asia[3][1].[3][1]
  - Product, customers and problem solved: StoreHub builds a cloud‑based Point of Sale (POS) and business management platform that includes POS terminals and hardware, QR table ordering and online ordering, integrated payments, inventory and analytics to help restaurants and retailers run operations and increase repeat customers[1][5].[1][5]
  - Growth momentum: StoreHub reports thousands of customers (StoreHub states 18,000+ restaurants, retailers and service businesses on its platform) and has raised institutional funding (including rounds reported in news coverage) while expanding across Malaysia and SEA markets[3][6].[3][6]

Origin Story

• Founding and founders: StoreHub was founded in 2013 and is headquartered in Petaling Jaya, Malaysia[1][3].[1][3]
  - How the idea emerged and early traction: The company was created to digitize small and medium retailers and F&B operators with a cloud POS that reduces manual work; early product traction is reflected in rapid merchant adoption and product expansion into online ordering, loyalty and analytics over its first decade[2][3].[2][3]
  - Evolution of focus: Over time StoreHub expanded from core POS to integrated payments, QR ordering, delivery/pickup tools and data analytics to address pandemic‑era digital ordering needs and omni‑channel merchant operations[5][2].[5][2]

Core Differentiators

• Product breadth: Single platform that combines POS, inventory, payments, online ordering (QR Order & Pay), loyalty and analytics—reducing the need for multiple point solutions[5][1].[5][1]
  - Market focus and scale in SEA: Tailored to Southeast Asian SMBs with local integrations (marketplaces and ecommerce) and multi‑store management features[3][5].[3][5]
  - Merchant outcomes and ROI orientation: Marketing and automation features (SMS campaigns, loyalty, online ordering) are positioned to drive measurable merchant ROI and repeat visits[5].[5]
  - Support & onboarding: Emphasizes one‑on‑one onboarding, unlimited support and training resources to lower adoption friction for nontechnical operators[5].[5]

Role in the Broader Tech Landscape

• Trend ride: StoreHub is part of the global trend of POS and vertical SaaS platforms digitizing brick‑and‑mortar commerce, accelerated by COVID‑era shifts to online and contactless ordering[5][2].[5][2]
  - Timing and market forces: Rapid consumer adoption of QR ordering, delivery and digital payments in Southeast Asia and a large addressable base of SMBs create favorable tailwinds for platforms that bundle operations, payments and customer data[5][6].[5][6]
  - Influence: By enabling merchants to own their ordering channels (instead of relying solely on marketplaces), StoreHub influences margins and data ownership for local restaurants and retailers in its markets[5][3].[5][3]

Quick Take & Future Outlook

• What’s next: Continued product expansion around payments, order automation and analytics; geographic expansion within Southeast Asia and deeper integrations with marketplaces and ecommerce platforms are likely strategic priorities[6][3].[6][3]
  - Trends that will shape the journey: Growth of embedded payments, continued shift to omni‑channel commerce, and demand for tools that reduce commission leakage from third‑party marketplaces will shape StoreHub’s opportunities[5][6].[5][6]
  - How influence might evolve: If StoreHub sustains merchant growth and retention, it can strengthen its role as the operational backbone for SMB F&B and retail in SEA—bundling payments and data services to capture more merchant lifetime value[3][5].[3][5]

Quick reminder: this profile is based on StoreHub’s public site, company blog and industry coverage describing its product, customer base and funding activity[3][2][6].[3][2][6]