StoreHub

StoreHub is a technology company.

Active

Updated: Mar 22, 2026 ·

About

StoreHub provides an all-in-one point-of-sale system that empowers F&B, retail, service, and enterprise businesses across Southeast Asia. The platform centralizes critical operations including sales, inventory management, and payment processing, enabling businesses to streamline their workflows. This comprehensive, cloud-based solution is designed to equip small and medium-sized enterprises with robust tools to manage and grow their operations effectively.

The company was co-founded by Fong Wai Hong around 2011, reportedly emerging from an observation of market needs rather than a planned venture, as he describes himself an "Accidental Entrepreneur." This insight likely revolved around making sophisticated, yet accessible, business management technology available to a broader range of small and growing businesses, particularly leveraging newer technologies like iPad-based POS systems.

StoreHub serves a diverse customer base of restaurants, retailers, and other service-based businesses looking to modernize their operations. The company's overarching vision is to democratize technology access, ensuring that all businesses, regardless of size, possess the capabilities to achieve sustainable growth and operational success in an evolving market landscape.

Recent News & Mentions

Sep 1, 2022FundingStoreHub - Series B

Financial History

StoreHub has raised $13.0M across 1 funding round. Most recently, it raised $13.0M Series B in September 2022.

Total Raised

$13.0M

Valuation

N/A

Funding Rounds Raised

Date	Round	Lead Investors	Other Investors
Sep 1, 2022	$13.0M Series B		500 Startups, Adrian Vanzyl

Financial History

StoreHub has raised $13.0M across 1 funding round.

Total Raised

$13.0M

Valuation

N/A

Deep Dive

StoreHub is a Southeast Asian technology company that builds an all‑in‑one cloud POS and operations platform for retail, food & beverage (F&B) and service businesses, focused on payments, inventory, online ordering, loyalty and analytics for SMBs and multi‑location operators[3][5].

High-Level Overview

Mission: StoreHub positions itself as an “all‑in‑one system” to help businesses digitize and grow by streamlining sales, inventory, payments and customer engagement[3][5].[3][5]- Investment philosophy / Key sectors / Impact on startup ecosystem (not applicable as StoreHub is a portfolio company / product company rather than an investment firm). Instead, primary sectors served are F&B, retail and service businesses across Southeast Asia[3][1].[3][1]- Product, customers and problem solved: StoreHub builds a cloud‑based Point of Sale (POS) and business management platform that includes POS terminals and hardware, QR table ordering and online ordering, integrated payments, inventory and analytics to help restaurants and retailers run operations and increase repeat customers[1][5].[1][5]- Growth momentum: StoreHub reports thousands of customers (StoreHub states 18,000+ restaurants, retailers and service businesses on its platform) and has raised institutional funding (including rounds reported in news coverage) while expanding across Malaysia and SEA markets[3][6].[3][6]

Origin Story

Founding and founders: StoreHub was founded in 2013 and is headquartered in Petaling Jaya, Malaysia[1][3].[1][3]- How the idea emerged and early traction: The company was created to digitize small and medium retailers and F&B operators with a cloud POS that reduces manual work; early product traction is reflected in rapid merchant adoption and product expansion into online ordering, loyalty and analytics over its first decade[2][3].[2][3]- Evolution of focus: Over time StoreHub expanded from core POS to integrated payments, QR ordering, delivery/pickup tools and data analytics to address pandemic‑era digital ordering needs and omni‑channel merchant operations[5][2].[5][2]

Core Differentiators

Product breadth: Single platform that combines POS, inventory, payments, online ordering (QR Order & Pay), loyalty and analytics—reducing the need for multiple point solutions[5][1].[5][1]- Market focus and scale in SEA: Tailored to Southeast Asian SMBs with local integrations (marketplaces and ecommerce) and multi‑store management features[3][5].[3][5]- Merchant outcomes and ROI orientation: Marketing and automation features (SMS campaigns, loyalty, online ordering) are positioned to drive measurable merchant ROI and repeat visits[5].[5]- Support & onboarding: Emphasizes one‑on‑one onboarding, unlimited support and training resources to lower adoption friction for nontechnical operators[5].[5]

Role in the Broader Tech Landscape

Trend ride: StoreHub is part of the global trend of POS and vertical SaaS platforms digitizing brick‑and‑mortar commerce, accelerated by COVID‑era shifts to online and contactless ordering[5][2].[5][2]- Timing and market forces: Rapid consumer adoption of QR ordering, delivery and digital payments in Southeast Asia and a large addressable base of SMBs create favorable tailwinds for platforms that bundle operations, payments and customer data[5][6].[5][6]- Influence: By enabling merchants to own their ordering channels (instead of relying solely on marketplaces), StoreHub influences margins and data ownership for local restaurants and retailers in its markets[5][3].[5][3]

Quick Take & Future Outlook

What’s next: Continued product expansion around payments, order automation and analytics; geographic expansion within Southeast Asia and deeper integrations with marketplaces and ecommerce platforms are likely strategic priorities[6][3].[6][3]- Trends that will shape the journey: Growth of embedded payments, continued shift to omni‑channel commerce, and demand for tools that reduce commission leakage from third‑party marketplaces will shape StoreHub’s opportunities[5][6].[5][6]- How influence might evolve: If StoreHub sustains merchant growth and retention, it can strengthen its role as the operational backbone for SMB F&B and retail in SEA—bundling payments and data services to capture more merchant lifetime value[3][5].[3][5]

Quick reminder: this profile is based on StoreHub’s public site, company blog and industry coverage describing its product, customer base and funding activity[3][2][6].[3][2][6]

Sources

Frequently Asked Questions

How much funding has StoreHub raised?

StoreHub has raised $13.0M in total across 1 funding round.

Who are StoreHub's investors?

StoreHub's investors include 500 Startups, Adrian Vanzyl.