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§ Private Profile · 150 Spear St Ste 900, San Francisco, California, 94105, United States
Sticky is a technology company.
Sticky.io provides a unified revenue optimization platform for e-commerce and subscription businesses. This intelligent system integrates payment processing, CRM, checkout, and transaction recovery from a single foundation. The platform maximizes payment approvals, proactively retrieves lost revenue, and protects merchant health, offering clear insights to drive sustained growth.
Established in 2008, Sticky.io recognized e-commerce growth is often hindered by payment friction, not insufficient demand. Brian Bogosian, Chairman, President, and CEO, steered its evolution from a CRM solution. This transformed Sticky.io into a comprehensive, payments-centric platform, effectively addressing failed payments and chargebacks.
Sticky.io serves a global client base, including e-commerce entrepreneurs, subscription brands, and enterprise teams. Its vision empowers robust business growth by eliminating payment obstacles and unlocking revenue potential. The company diligently optimizes every transaction, ensuring clients secure and scale earnings reliably within the digital marketplace.
Sticky has raised $11.0M across 3 funding rounds.
Sticky has raised $11.0M in total across 3 funding rounds.
Sticky has raised $11.0M across 3 funding rounds. Most recently, it raised $5.0M Series A in April 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2015 | $5M Series A | Dawn Capital | Creandum, F Prime Capital, Erik Nordlander, TOM Hulme, Northzone, Vendep Capital, Nikolaj Nyholm, Conor Venture Partners | Announced |
| Apr 1, 2013 | $3M Series A | — | Northzone, Jarkko Penttilä | Announced |
| May 1, 2012 | $3M Seed | — | Northzone | Announced |
Sticky is a London-based technology company founded in 2019 that provides a no-code platform for creating interactive workflows and touchpoints in physical spaces, enabling businesses to optimize customer engagement and operations using NFC technology.[1] It serves sectors including retail, hospitality, hotels, asset tracking and logistics, leisure parks, events, exhibitions, community, culture, and charities, solving the problem of turning physical environments into revenue-generating assets through fast interactions like payments in under 10 seconds.[1] The company has raised $2.32M, remains in the incubator/accelerator stage, and shows positive momentum with a Mosaic Score increase of +91 points in the past 30 days.[1]
Sticky was founded in 2019 and is headquartered in London, United Kingdom, with early operations noted in Manchester.[1] The founders are Priscilla Israel and James Garner; Israel has emphasized the company's focus on helping customers monetize physical spaces, as shared in a Sky News interview.[1] Early traction stems from its NFC-based operating system, which enables rapid transaction processing across sectors like retail and hospitality, positioning it as an incubator-stage startup with growing financial health indicators.[1]
Sticky rides the trend of no-code tools intersecting with IoT and physical-digital convergence, enabling non-technical users to deploy smart interactions in offline spaces amid rising demand for hybrid retail and experiential tech post-pandemic.[1] Timing aligns with growth in asset-tracking logistics and contactless payments, fueled by market forces like e-commerce-physical retail blending and data optimization needs in hospitality/events.[1] It influences the ecosystem by democratizing NFC/IoT for SMEs and charities, competing with payment specialists like Clip while expanding no-code accessibility beyond pure digital platforms.[1]
Sticky's trajectory points to scaling its no-code NFC platform across underserved physical sectors, potentially expanding into AI-driven analytics for deeper space optimization. Trends like ubiquitous IoT adoption and low-code proliferation will accelerate growth, evolving its role from niche enabler to key player in asset-monetization tech. As physical spaces increasingly become data assets, Sticky could amplify its influence, building on its incubator momentum to capture logistics and experiential markets. This positions it squarely as a technology company transforming everyday environments into smart revenue drivers.[1]
Sticky has raised $11.0M in total across 3 funding rounds.
Sticky's investors include Dawn Capital, Creandum, F-Prime Capital Partners, Erik Nordlander, Tom Hulme, Northzone, Vendep Capital, Nikolaj Nyholm, Conor Venture Partners, Jarkko Penttilä.