SteelBrick

SteelBrick is a technology company.

Closed

Updated: Feb 17, 2026 ·

Recent News & Mentions

Oct 1, 2015FundingSteelBrick - Series C Feb 1, 2015FundingSteelBrick - Series B May 1, 2014FundingSteelBrick - Series A Mar 1, 2014FundingSteelBrick - Venture Round

Financial History

SteelBrick has raised $78.0M across 4 funding rounds. Most recently, it raised $48.0M Series C in October 2015.

Total Raised

$78.0M

Valuation

N/A

Funding Rounds Raised

Date	Round	Other Investors
Oct 1, 2015	$48.0M Series C	Adams Street Partners, BoxGroup, Cloud Apps Capital Partners, Crosslink Capital, Emergence Capital, G2VP, Hustle Fund, IVP, Liquid 2 Ventures, Mayfield, Meritech Capital Partners, RRE Ventures, Shasta Ventures, Trinity Ventures, Bradley Horowitz, Jeff Bezos, Kyle Widrick
Feb 1, 2015	$18.0M Series B	Adams Street Partners, BoxGroup, Cloud Apps Capital Partners, Crosslink Capital, Emergence Capital, G2VP, Mayfield, Meritech Capital Partners, Shasta Ventures, Trinity Ventures, Jeff Bezos, Kyle Widrick
May 1, 2014	$7.0M Series A	Adams Street Partners, Cloud Apps Capital Partners, Crosslink Capital, Emergence Capital, G2VP, Mayfield, Meritech Capital Partners, Trinity Ventures, Jeff Bezos
Mar 1, 2014	$5.0M Venture Round

Financial History

SteelBrick has raised $78.0M across 4 funding rounds.

Total Raised

$78.0M

Valuation

N/A

Deep Dive

High-Level Overview

SteelBrick is a technology company that developed configure-price-quote (CPQ) software to automate sales quoting, pricing, and product configuration for B2B enterprises, enabling sales teams to generate accurate quotes quickly without errors.[1][2][3] It served sales organizations by integrating with Salesforce, solving problems like manual quoting delays, pricing inaccuracies, and missed upsell opportunities, which improved deal closure rates and revenue management.[1][3][6] Founded in 2009 and acquired by Salesforce in December 2015 for an undisclosed amount after raising $77.5M, SteelBrick was rebranded as Salesforce CPQ, accelerating growth until Salesforce shifted focus to Revenue Cloud, prompting some users to explore alternatives.[1][3][6]

Origin Story

SteelBrick was established in 2009 in San Mateo, California, initially under the name QuoteQuickly, focusing on cloud-based CPQ applications to streamline sales quotes.[1] The founders leveraged early recognition of the need for error-free, professional quoting tools integrated directly into CRM systems like Salesforce, addressing inefficiencies in B2B sales processes.[1][3] Key early traction came from its native Salesforce compatibility, leading to rapid adoption; by 2015, it had raised $77.5M and was acquired by Salesforce, marking a pivotal moment that embedded it into a larger ecosystem while evolving from standalone CPQ to part of broader Quote-to-Cash solutions.[1][5]

Core Differentiators

SteelBrick stood out in the CPQ market through these key features:

Native Salesforce Integration: Built directly on the Salesforce platform, it used existing dashboards, workflows, and reports for seamless visibility into opportunities, approvals, and metrics, reducing setup friction.[3][4]
Automation and Accuracy Tools: Features like Quote Line Editor, Product Rules, Bundle Products, Guided Selling, and Quote Templates enabled customized pricing (e.g., volume discounts, contract pricing) and error-free quotes, boosting productivity and deal sizes via cross-sell/upsell guidance.[3]
Customization and Speed: Allowed real-time product/service bundling tailored to customer data, with multidimensional quotes, contract renewals, and amendments to handle complex B2B scenarios efficiently.[1][3]
Risk Mitigation: Prevented lost deals from quoting errors, outdated pricing, or slow processes, positioning it as a sales accelerator over competitors like FPX, Conga, or Bit2win.[1][3][6]

Role in the Broader Tech Landscape

SteelBrick rode the rise of sales automation and CRM integration in the early 2010s, capitalizing on growing B2B complexity in product configuration and pricing amid cloud adoption.[1][2][6] Its 2015 Salesforce acquisition timed perfectly with enterprises demanding unified revenue lifecycle tools, influencing the ecosystem by popularizing native CPQ within Salesforce and setting standards for Quote-to-Cash workflows that competitors like Conga later emulated.[1][6] Market forces like increasing deal complexity and the shift to subscription models favored its strengths, though Salesforce's pivot to Revenue Cloud reflects broader consolidation trends toward integrated platforms handling quoting, billing, and contracts.[6]

Quick Take & Future Outlook

Post-acquisition, SteelBrick's legacy as Salesforce CPQ endures in legacy implementations, but Salesforce's discontinuation of standalone sales signals a migration to Revenue Cloud for enhanced scalability.[6] Teams may trend toward modern alternatives like Conga for unified quote-to-cash, driven by AI-enhanced automation and deeper integrations.[6][8] Its influence evolves from standalone innovator to foundational benchmark, shaping how future CPQ tools prioritize seamlessness—tying back to its core promise of making selling simple amid ever-complex B2B sales.[3][4][6]

Sources

Frequently Asked Questions

How much funding has SteelBrick raised?

SteelBrick has raised $78.0M in total across 4 funding rounds.

Who are SteelBrick's investors?

SteelBrick's investors include Adams Street Partners, BoxGroup, Cloud Apps Capital Partners, Crosslink Capital, Emergence Capital, G2VP, Hustle Fund, IVP, Liquid 2 Ventures, Mayfield, Meritech Capital Partners, RRE Ventures.