Loading organizations...
§ Private Profile · Los Angeles, CA, USA
Soylent is a simple, nutritious, and affordable food that possesses…
Rosa Foods, maker of Soylent and Coffiest, is a pioneer in food technology, delivering nutritionally-complete staple meals that provide all the essential nutrients required to fuel the human body.
Rosa Foods believes in managing the Company and the product by never being complacent and staying on the cutting edge of food technology and nutrition. Working at Rosa Foods you’ll have a platform to build cool things that positively affect the world with fun and dedicated people.
Rosa Foods products are produced with sustainability and efficiency in mind to create a convenient, nutritious, and affordable meal that is better for our health and the environment. We also have raised over $75M in funding from Google Ventures, Andreessen Horowitz, Lerer Ventures, and Y-Combinator. This enables us to offer the benefits of a larger organization while still maintaining the best qualities of a startup. You’ll be able to help grow our small creative team and contribute your ideas to build this exciting brand. The company is headquartered in Los Angeles, CA.
Soylent has raised $72.8M across 4 funding rounds.
Key people at Soylent.
Soylent was founded in 2013 by Matt Cauble (Founder/COO) and John Coogan (Founder/CTO) and Rob Rhinehart (Founder/CEO) and Hunter Scott (Founder) and Kumar Thangudu (Founder).
Soylent has raised $72.8M in total across 4 funding rounds.
Soylent has raised $72.8M across 4 funding rounds. Most recently, it raised $50.0M Series B in May 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2017 | $50M Series B | GV | AME Cloud Ventures, Andreessen Horowitz, Hardware Club, Hersh Interactive Group, Morado Venture Partners, Visionaire Ventures, A16z Scout Fund, Lerer Hippeau, TAO Capital Partners, Y Combinator | Announced |
| Jan 1, 2015 | $20M Series A | Chris Dixon | Andreessen Horowitz, Hersh Interactive Group, Index Ventures, Lerer Hippeau | Announced |
| Oct 1, 2013 | $2M Seed | — | Andreessen Horowitz, Hersh Interactive Group, Chris Dixon, Jack Altman, Garry TAN, Lerer Hippeau | Announced |
| Jun 22, 2013 | $754K Venture Round | — | Chris Kelly | Announced |
Soylent was founded in 2013 by Matt Cauble (Founder/COO) and John Coogan (Founder/CTO) and Rob Rhinehart (Founder/CEO) and Hunter Scott (Founder) and Kumar Thangudu (Founder).
Soylent has raised $72.8M in total across 4 funding rounds.
Soylent's investors include GV, AME Cloud Ventures, Andreessen Horowitz, Hardware Club, Hersh Interactive Group, Morado Venture Partners, Visionaire Ventures, Lerer Hippeau, Tao Capital Partners, Y Combinator, Chris Dixon, Index Ventures.
Soylent is a food technology company that produces simple, nutritious, and affordable meal replacement products, including powdered foods, ready-to-drink shakes, snack bars, and energy-boosting nutrition shakes. Its products are plant-based and scientifically formulated to provide complete nutrition with essential vitamins, minerals, proteins, fats, and carbohydrates. Soylent primarily serves busy consumers such as technology workers, gamers, and health-conscious individuals seeking convenient, sustainable nutrition solutions. The company has experienced strong growth momentum, expanding its product line and retail presence to over 20,000 locations including Walmart, Target, and Publix, and gaining mass-market awareness since its viral launch[1][4].
Soylent was founded in 2013 in Silicon Valley by Rob Rhinehart, Matt Cauble, John Coogan, and David Renteln, who were software engineers frustrated with the difficulty and expense of maintaining complete nutrition through conventional food. They developed Soylent initially as an experiment to engineer better food for themselves, launching the Original Powder product that quickly gained viral popularity. The company evolved from a simple powdered meal replacement to a broader product catalog including ready-to-drink shakes by 2015. In February 2023, Soylent was acquired by Starco Brands but continues to operate as a separate business unit under CEO Demir Vangelov[1][4][7].
Soylent rides the growing trend of functional foods and biohacking, where consumers seek scientifically backed, convenient nutrition solutions that fit fast-paced lifestyles. The timing aligns with increasing awareness of sustainability and plant-based diets, as well as demand for affordable, complete nutrition amid busy work environments. Market forces such as rising health consciousness, digital lifestyle shifts, and retail expansion favor Soylent’s growth. Its influence extends beyond food technology into lifestyle optimization, inspiring innovation in meal replacements and functional nutrition products across the ecosystem[1][4].
Looking ahead, Soylent is positioned to expand its product innovation and market reach under Starco Brands, potentially exploring new formats and functional ingredients to meet evolving consumer needs. Trends such as personalized nutrition, sustainability, and convenience will likely shape its journey. Soylent’s influence may grow as it continues to bridge technology and nutrition, driving broader adoption of engineered, plant-based complete foods. Its mission to simplify and democratize nutrition remains highly relevant, promising sustained impact in the food tech landscape[4].
Key people at Soylent.
