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§ Private Profile · Tel Aviv, Israel
Soluto is a technology company.
Soluto provides device protection software and a remote support web application, simplifying technology management. Its core offering integrates a mobile app, web portal, proactive communications, and remote device management. The software identifies and rectifies issues within Microsoft Windows, providing users insights into system frustrations, application performance, and hardware health.
Founded in 2008 by Cofounder and CEO Tomer Dvir, Cofounder Ishay Green, and Chief Technology Officer Omri Haim, Soluto emerged from observing pervasive user frustration with personal technology. This insight spurred development of a unified platform for efficient device management and accessible technical support.
Soluto targets individual users seeking to optimize their computing experience and receive expert technical assistance. Its product offered access to premier support technicians, enabling remote PC management via its Soluto PC Management platform. The company’s vision focused on minimizing technological friction, empowering users to maximize personal devices.
Soluto has raised $16.0M across 2 funding rounds.
Soluto has raised $16.0M in total across 2 funding rounds.
Soluto has raised $16.0M across 2 funding rounds. Most recently, it raised $10.0M Series B in June 2011.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2011 | $10M Series B | Saul Klein | Betaworks Ventures, CSC Venture Capital, Giza Polish Ventures, GPO Fund, Greylock, Idealab, Inovia Capital, Lightspeed Venture Partners, VitalStage Ventures, Western Technology Investment, Zinc, Marc Benioff, Robin Klein, Roger Ehrenberg, Bessemer Venture Partners, Giza Venture Capital, Proxima Ventures | Announced |
| Nov 1, 2009 | $6M Series A | Bessemer Venture Partners | Giza Polish Ventures, Giza Venture Capital | Announced |
Soluto has raised $16.0M in total across 2 funding rounds.
Soluto's investors include Saul Klein, Betaworks Ventures, CSC Venture Capital, Giza Polish Ventures, GPO Fund, Greylock, Idealab, iNovia Capital, Lightspeed Venture Partners, VitalStage Ventures, Western Technology Investment, Zinc.
Soluto was a technology company that developed software tools and services to optimize PC performance, provide IT management, and deliver comprehensive tech support for consumers.[1][2][4] It targeted individual users and families struggling with device issues, solving problems like slow boots, hardware faults, outdated apps, and troubleshooting by offering automated fixes, remote support via chat/video/voice, and device protection/replacement services.[1][2][4][5] Founded in 2008 in Tel Aviv, Soluto gained early acclaim, serving millions, winning TechCrunch Disrupt NYC in 2010, and earning awards like Microsoft Partner of the Year in 2012 before being acquired by Asurion in 2013; however, its Israel R&D center shut down around 2022 with all 120 employees laid off as part of Asurion's reorganization.[1][2]
Soluto was founded in 2008 in Tel Aviv, Israel, by Tomer Dvir, with a focus on improving support for digital devices and PC optimization.[1][3] The idea emerged to simplify PC management—catching hardware issues, speeding up boots, updating apps, and enabling easy remote help for others—addressing widespread consumer frustrations with technology.[1][4][5] Pivotal early traction came in May 2010 at TechCrunch Disrupt NYC, where Soluto won the competition, leading to millions of users, awards like Lifehacker's top Windows software and Wired's 100 Hottest Startups in Europe, and expansion with a New York office in 2013; it was acquired by U.S.-based Asurion that same year.[1][2]
Soluto rode the early 2010s wave of consumer PC optimization and remote support, coinciding with exploding personal device adoption amid Windows dominance and rising frustrations with slowdowns/security issues.[1][4] Timing was ideal post-2008 financial crisis, as free/affordable tools appealed to cost-conscious users, influencing the ecosystem by pioneering scalable, remote IT services that prefigured modern all-in-one support platforms from giants like Microsoft and Apple.[1][2] Its TechCrunch win and awards amplified Israeli tech's global visibility, while the Asurion acquisition integrated its tech into enterprise-scale device protection, though the 2022 R&D closure amid reorganizations highlights market consolidation pressures favoring integrated insurers over standalone optimizers.[1][2]
Post-shutdown of its Israel operations in 2022, Soluto's legacy tech likely persists within Asurion's broader portfolio, potentially evolving into AI-enhanced support amid rising IoT/multi-device ecosystems.[2] Trends like edge computing, proactive diagnostics, and subscription-based protection will shape remnants of its model, but without standalone revival, its influence may dilute into larger players. This trajectory underscores how nimble optimizers fuel incumbents, tying back to Soluto's origins as a consumer hero that scaled fast yet succumbed to acquisition dynamics— a cautionary tale for today's PC/device support innovators.[1][2]