Smarkets is a technology company.
Smarkets has raised $3.8M across 3 funding rounds.
Key people at Smarkets.
Smarkets has raised $3.8M in total across 3 funding rounds.
Key people at Smarkets.
Smarkets has raised $3.8M in total across 3 funding rounds.
Smarkets's investors include Norte Ventures, WE Ventures, Yellow Ventures, Antonio Avellar, Daniel Orlean, Eduardo Baer, Felipe Ramos Fioravante, Gabriel Pinto, Guilherme Bonifacio, Mauricio Feldman, BCG Digital Ventures, Episode 1 Ventures.
Smarkets is a technology-driven sports betting exchange platform that enables peer-to-peer betting on sports, politics, and other events, offering users options to back or lay bets with low commissions and high transparency.[1][2][3] Founded in 2008 and headquartered in London with offices in Los Angeles, it serves bettors worldwide seeking better odds and faster execution than traditional bookmakers, solving the problem of opaque pricing and high margins in the betting industry by matching users directly.[1][2][3] The company has processed over $32 billion in traded volume since 2010, raised $2.51M in Series B funding, and maintains around 150 employees, demonstrating steady growth in a competitive gaming market.[1][3][5]
Its core product is a high-performance exchange platform built on technologies like Erlang, Python, React, and PostgreSQL, capable of handling thousands of transactions per second with millisecond latency.[2][3] Smarkets targets professional traders and casual users alike, emphasizing fair treatment, agile innovation, and expansion into apps like SBK for sportsbooks.[2][3]
Smarkets was founded in 2008 in London, United Kingdom, as a challenger to established betting exchanges, focusing from the start on building a transparent, tech-forward platform for peer-to-peer sports and political betting.[1][2] While specific founders are not detailed in available sources, the company emerged during a period of innovation in online gambling, quickly prioritizing engineering excellence to deliver zero-delay systems and live price charts—key milestones like the 2013 Android app launch, surpassing £250M in lifetime trades by February 2013, and innovative football market tools in 2014.[2]
Early traction built through product focus: by 2017, it ranked high in UK tech lists (4th in Deloitte Fast 50, 2nd in Sunday Times Tech Track 100), hired its 100th employee, and launched features like live price charts.[2] Pivotal moments include £415M traded during the 2018 World Cup and the SBK sportsbook app launch that year, evolving it from a pure exchange to a broader betting powerhouse.[2]
Smarkets rides the wave of digital betting liberalization and mobile gambling growth, amplified by U.S. market openings post-2018 PASPA repeal, where exchanges like theirs offer efficiency over fixed-odds books.[1][2][3] Timing aligns with rising demand for transparent, low-cost platforms amid $100B+ global sports betting volumes, fueled by data analytics, live streaming, and fintech integration.[1][2]
Market forces favoring it include tech scalability for high-volume events (e.g., World Cup peaks) and regulatory shifts enabling political/sports crossover betting.[2] It influences the ecosystem by challenging incumbents like Betfair with better tech and pricing, fostering innovation in gaming software—competitors like Amelco focus on broader gambling tech, but Smarkets' exchange purity drives industry-wide efficiency.[1][2]
Smarkets is poised to capture more share in expanding markets like U.S. sports betting, leveraging its tech stack for AI-enhanced trading and further app integrations like SBK.[2][3] Trends such as real-time data, blockchain for settlements, and global regulation will shape its path, potentially boosting traded volume beyond $32B as mobile and crypto betting converge.[1][3]
Its influence may evolve from UK challenger to global leader, upending the industry with relentless product focus—echoing its founding mission to deliver the best prices and tech in a trillion-dollar opportunity.[2][3]
Smarkets has raised $3.8M across 3 funding rounds. Most recently, it raised $820K Venture Round in November 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2021 | $820K Venture Round | Norte Ventures, WE Ventures, Yellow Ventures, Antonio Avellar, Daniel Orlean, Eduardo Baer, Felipe Ramos Fioravante, Gabriel Pinto, Guilherme Bonifacio, Mauricio Feldman | |
| Feb 1, 2013 | $2.0M Series A | BCG Digital Ventures, Episode 1 Ventures, Hummingbird Ventures, Passion Capital | |
| May 1, 2011 | $1.0M Seed | 14W, BCG Digital Ventures, BoxGroup, Brainchild, Episode 1 Ventures, GV, Hummingbird Ventures, Passion Capital |