Loading organizations...
§ Private Profile · Bangalore, India
smallcase is a technology company.
smallcase operates as a fintech firm that constructs a unified financial ecosystem for investors, financial advisors, and brokers. Its core offering consists of smallcases, which are curated, rule-based portfolios of stocks or exchange-traded funds designed to represent specific investment ideas, themes, or strategies. These modern investment products enable investors to build diversified portfolios with ease, leveraging a systematic approach to asset selection and management.
The company was founded in July 2015 by three IIT Kharagpur graduates: Vasanth Kamath, Anugrah Shrivastava, and Rohan Gupta. Their founding insight centered on democratizing access to sophisticated investment strategies by introducing a new generation of investors to the Indian equity markets through technology. This approach aimed to simplify portfolio investing for retail participants.
smallcase primarily serves individual investors seeking structured, long-term portfolio investment options, as well as financial intermediaries who utilize its platform to offer tailored solutions. The company's long-term vision is to continually shape and evolve the investment product layer for the Indian capital markets, enhancing accessibility and sophistication for a broad base of participants.
smallcase has raised $62.0M across 3 funding rounds.
smallcase has raised $62.0M in total across 3 funding rounds.
Smallcase is a technology platform that democratizes investing in India by offering "smallcases"—thematic, ready-made portfolios of stocks and ETFs curated by SEBI-registered experts, simplifying access for retail investors, especially millennials and beginners.[1][2][3] It serves over 10 million users as of 2023, with transactions exceeding ₹65,000 crore that year, up 50% YoY, and manages assets through an intuitive interface with tools like Tickertape for research and smallcase Gateway for seamless multi-broker transactions.[3][5] The platform solves key pain points like portfolio complexity, exclusion from traditional investing, and lack of tailored options by fostering data-driven, diversified strategies that blend education, community, and execution in one ecosystem.[1][2]
Growth remains strong despite challenges: FY24 revenue hit ₹75 crore (2.2x YoY), losses dropped 74.4% via cost cuts (e.g., 15.7% reduction in employee costs to ₹70 crore), though profitability questions persist amid competition from Groww and Upstox.[6][5]
Smallcase was founded in 2015 by Vasanth Kamath, Anugrah Shrivastava, and Rohan Gupta, incubated at Rainmatter (Zerodha's fintech accelerator), which provided early momentum.[2][3][4] Kamath, with a vision to build an ecosystem making investing accessible for millennials, drew from frustrations with fragmented tools and rigid products like mutual funds or motifs, pushing for collaborative, broker-agnostic portfolios.[2][4] Pivotal early traction came from partnerships with brokers, evolving the industry—new brokers now prioritize smallcase integrations—and backing from Sequoia Capital, Blume Ventures, HDFC, Amazon, DSP, and a $40M Series C in 2021 (total ~$70M).[2][3][6] By 2022, it hit 3M users and ₹30,000 crore AUM; user base crossed 10M by 2023.[1][3]
Smallcase rides India's retail investing surge, fueled by rising financial literacy, UPI/digital adoption, and millennial wealth creation amid a $310B global fintech market (2022 est.).[1][3] Timing aligns with post-2020 demat boom and regulatory nods for expert-led products, positioning it against crowded players via niche thematics and ecosystem influence—brokers now build around smallcases.[2][4][7] It shapes the startup ecosystem by empowering managers/subscriptions (key revenue), fostering innovation like low-cost, long-term wealth tools, and expanding fintech accessibility beyond stocks to potential asset classes.[5][10]
Smallcase's trajectory points to ecosystem expansion: international markets, more institutions, strategic acquisitions, and multi-asset portfolios to counter competition and regulations.[1][5] Trends like AI-driven personalization, rural investor influx, and profitability pushes (post-FY24 cuts) will shape it, with high-profile backers signaling more funding.[5][6] Its influence could evolve from niche disruptor to core investing layer, empowering a new generation if it sustains 2x+ growth while achieving sustainable profits—tying back to its mission of inclusive, simplified wealth building.[1][3]
smallcase has raised $62.0M across 3 funding rounds. Most recently, it raised $40.0M Series C in August 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2021 | $40M Series C | Sameer Shroff, Premji Invest | Blume Ventures, Jungle Ventures, Utpal Sheth, Arkam Ventures, Beenext, DSP Group, HDFC Bank, Sequoia Capital, WEH Ventures | Announced |
| Sep 1, 2020 | $14M Series B | DSP Group | Blume Ventures, Jungle Ventures, Kunal Shah, Nakul Zaveri, Utpal Sheth, Beenext, Harshjit Sethi, WEH Ventures | Announced |
| Feb 1, 2019 | $8M Series A | Peak XV Partners (Sequoia Capital India) | Blume Ventures, Jungle Ventures | Announced |
smallcase has raised $62.0M in total across 3 funding rounds.
smallcase's investors include Sameer Shroff, Premji Invest, Blume Ventures, Jungle Ventures, Utpal Sheth, Arkam Ventures, Beenext, DSP Group, HDFC Bank, Sequoia Capital, WEH Ventures, Kunal Shah.