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Skupos is a technology company.
Skupos offers a comprehensive data analytics and technology platform tailored for the convenience retail industry. The company connects independent convenience stores with consumer packaged goods brands and distributors, providing actionable insights derived from real-time point-of-sale data. This technology empowers retailers with capabilities such as predictive ordering and facilitates brand-funded promotions through its Skupos Engage platform, enhancing operational efficiency and retail outcomes.
The company was founded in 2016 by Jake Bolling, Linh Nguyen, and Michael Glassman. Co-founder and CEO Jake Bolling conceived the idea after experiencing firsthand the data and technology gaps within convenience retail while operating a consumer packaged goods business distributing to that sector. This direct insight into industry inefficiencies motivated the creation of a solution to streamline operations and foster better connectivity across the ecosystem.
Skupos serves a broad customer base including independent convenience stores, distributors, and CPG brands, facilitating more informed business decisions. Its overarching vision is to cultivate a smarter and more profitable retail environment by enabling seamless data flow and strategic engagement between all parties. Skupos aims to continue evolving the convenience retail landscape by delivering advanced technological solutions that drive growth and efficiency.
Skupos has raised $64.7M across 6 funding rounds.
Skupos has raised $64.7M in total across 6 funding rounds.
Skupos is a technology platform that connects the convenience retail industry, enabling retailers, brands, and distributors to drive revenue growth through data analytics, scan data programs, and targeted promotions.[1][2] It primarily serves independent convenience stores and small chains—which represent nearly 80% of the market—alongside consumer packaged goods (CPG) brands and distributors, by analyzing billions of transactions annually to provide real-time insights on product performance, consumer behavior, and market share.[1][2][4] The platform solves key challenges like limited access to promotions, inefficient sales reporting, and competition from larger chains, unlocking new revenue streams such as brand-funded discounts and loyalty programs without impacting gross margins.[2][3] With over 15,000 customers across all 50 states, a Denver headquarters, and recognition as #490 on the 2022 Deloitte Technology Fast 500, Skupos demonstrates strong growth momentum in a fragmented $700+ billion industry.[1][5]
Founded in 2016, Skupos emerged to address data gaps in the convenience retail sector, particularly for independent stores underserved by big-chain analytics tools.[1][2] The company quickly gained traction by building a network that now spans over 14,000-15,000 retailers nationwide, recording billions of transactions yearly and partnering with major brands like General Mills, 5-Hour Energy, Marlboro, and Pepsi for promotions such as the 2021 Summer Traffic Jam campaign.[1][2][4] Pivotal moments include expanding to all 50 states, achieving Deloitte Fast 500 ranking in 2022, and integrating with partners like PDI Technologies to automate tobacco and CPG-funded rebates, which helped thousands of independents boost incremental revenue by $500+ monthly per store.[1][3][4] This evolution from a startup to a market leader reflects a focus on seamless, end-to-end insights for an industry slow to digitize.[4]
Skupos stands out in convenience retail tech through its specialized platform tailored for independents:
Skupos rides the wave of retail digitization and data democratization in convenience stores, a $700+ billion U.S. market dominated by independents resistant to tech adoption amid rising costs, inflation, and post-pandemic shifts like bulk buying and loyalty demands.[1][4] Its timing aligns with CPG brands seeking efficient channels to independents (bypassing big chains) and retailers needing tools to compete via promotions and insights, especially as labor and supply chain pressures intensify.[2][3][4] By bridging fragmented players—stores, distributors, brands—Skupos influences the ecosystem through industry benchmarks (e.g., new product trends, traffic programs) and partnerships, accelerating data-driven decisions in a sector where independents capture sustained COVID-era gains.[4] This positions it as a key enabler in the "shop local" tech trend, making small operators more resilient and attractive to investors.
Skupos is poised for continued expansion by deepening its network, enhancing AI-driven predictions from transaction data, and targeting international markets or adjacent retail verticals like fuel stations.[1][2][4] Trends like automated loyalty, sustainable CPG sourcing, and e-commerce hybrids for c-stores will shape its path, amplifying influence as independents digitize to counter chains and economic volatility.[3][4] As the go-to connector in convenience retail, Skupos will likely solidify its leadership, turning data into sustained revenue engines for an underserved giant—proving that empowering small stores scales big in tech.[1][2]
Skupos has raised $64.7M in total across 6 funding rounds.
Skupos's investors include Benjamin W., Ryan McCalley, Insight Partners, 9Yards Capital, Alumni Ventures, Cambridge Innovation Capital, Dynamo Ventures, ICONIQ Capital, Meritech Capital Partners, Norwest Venture Partners, Polaris Partners, Social Starts.
Skupos has raised $64.7M across 6 funding rounds. Most recently, it raised $22.5M Other Equity in March 2023.