Simon Data is a technology company.
Simon Data has raised $112.0M across 4 funding rounds.
Key people at Simon Data.
Simon Data has raised $112.0M in total across 4 funding rounds.
Simon Data has raised $112.0M in total across 4 funding rounds.
Simon Data's investors include Menlo Ventures, Polaris Partners, Ten Eleven Ventures, .406 Ventures, Bain Capital Ventures, FirstMark Capital, F-Prime Capital Partners, Glasswing Ventures, Innospark Ventures, Notion Capital, Otherwise Fund, Jesse Hertzberg.
Simon Data is a customer data platform (CDP) built natively on Snowflake, empowering marketers to access, segment, and activate customer data for precise personalization and campaign orchestration without heavy engineering support.[1][2][3][4] It serves consumer brands like ASOS, JetBlue, Equinox, Vivino, Mattress Firm, and 1800 Flowers, solving data silos and legacy system limitations by enabling low-code audience building, cross-channel activation, and real-time personalization to boost marketing performance.[1][2][3] The platform has shown strong growth, earning 8-time G2 Leader status in CDP, Built-In Best Places to Work (2022), and Great Place to Work certification, while evolving into an AI-first composable CDP with agents for 10x faster campaign launches.[1][4]
Simon Data was founded by Jason Davis (CEO & Co-Founder) and Matt Walker (CTO & Co-Founder), who drew from their data and technology backgrounds to address the inaccessibility of traditional enterprise data systems for marketers.[1] Motivated by observed challenges in data access and silos, they launched the first CDP on Snowflake, enabling non-technical users to leverage data science for segmentation and activation.[1][3] Early traction came from consumer brands adopting it for faster personalization, with pivotal recognition including multiple G2 awards and partnerships with agencies for marketing strategy integration.[1][6]
Simon Data rides the AI-driven personalization wave in martech, where real-time, contextual customer data powers hyper-targeted campaigns amid rising privacy regulations and fragmented data sources.[4] Its timing aligns with Snowflake's dominance in cloud data warehousing and the shift to composable CDPs over rigid all-in-one platforms, enabling brands to activate 1st-, 2nd-, and 3rd-party data (structured/unstructured) without ETL bottlenecks.[1][3][4] Market forces like exploding signal volume from social, weather, and events favor its live-data processing, while it influences the ecosystem by democratizing data science for marketers, accelerating ROI through agentic automation, and partnering with leaders like Dynamic Yield.[2][4][6]
Simon Data is poised to dominate AI-first CDPs as brands demand 10x campaign speed and infinite personalization from live signals, with expansions in agentic workflows and composable architecture driving higher conversions.[4] Trends like multimodal data integration and adaptive AI will shape its path, potentially evolving it into a full martech orchestration hub influencing Fortune 500 scaling. This positions Simon Data as a key enabler for data-driven growth, building on its Snowflake foundation to outpace legacy players.
Key people at Simon Data.
Simon Data has raised $112.0M across 4 funding rounds. Most recently, it raised $54.0M Series D in August 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2023 | $54.0M Series D | Menlo Ventures, Polaris Partners, Ten Eleven Ventures | |
| Aug 1, 2019 | $30.0M Series C | Menlo Ventures, Polaris Partners, Ten Eleven Ventures | |
| Jul 1, 2018 | $20.0M Series B | .406 Ventures, Bain Capital Ventures, FirstMark Capital, F-Prime Capital Partners, Glasswing Ventures, Innospark Ventures, Menlo Ventures, Notion Capital, Otherwise Fund, Polaris Partners, Ten Eleven Ventures, Jesse Hertzberg, Scott Belsky, Will Gaybrick | |
| Nov 1, 2015 | $8.0M Series A | .406 Ventures, Glasswing Ventures, Innospark Ventures |
