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§ Private Profile · New York City, NY, USA
Simon Data is a technology company.
Simon Data has raised $112.0M across 4 funding rounds.
Key people at Simon Data.
Simon Data has raised $112.0M in total across 4 funding rounds.
Simon AI provides an agentic marketing platform, featuring an AI-first composable Customer Data Platform designed to empower marketing teams. This platform unifies live customer and contextual data, enabling the creation of highly personalized campaigns and orchestrating marketing initiatives across various channels. Its core capabilities focus on translating marketing goals into actionable, personalized customer experiences through advanced data access and intelligent automation.
The company was founded in 2013 by Jason Davis, Matt Walker, and Joshua Neckes. Davis and Walker, both data scientists with machine learning backgrounds, observed firsthand the significant challenges in accessing and leveraging enterprise data effectively. Their insight stemmed from a shared frustration with inaccessible data systems and the inability of organizations to translate vast data investments into tangible business outcomes, particularly in optimizing customer acquisition and retention.
Simon AI serves customer marketing teams across diverse industries, including retail, live entertainment, travel, and subscription services, aiming to enhance personalization. The company’s vision is to equip these teams with the necessary data, tools, and support to drive one-to-one customer personalization across every touchpoint. This empowers marketers to leverage powerful data insights for sophisticated messaging and media targeting, ultimately driving incremental revenue.
Key people at Simon Data.
Simon Data has raised $112.0M across 4 funding rounds. Most recently, it raised $54.0M Series D in August 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2023 | $54M Series D | Larry Handen | Menlo Ventures, Polaris Partners, TEN Eleven Ventures, .406 Ventures, F Prime Capital, Polaris | Announced |
| Aug 1, 2019 | $30M Series C | David Barrett | Menlo Ventures, Polaris Partners, TEN Eleven Ventures, .406 Ventures, F Prime Capital | Announced |
| Jul 1, 2018 | $20M Series B | David Barrett | .406 Ventures, Bain Capital Ventures, FirstMark Capital, F Prime Capital, Glasswing Ventures, Innospark Ventures, Menlo Ventures, Notion Capital, Otherwise Fund, Polaris Partners, TEN Eleven Ventures, Jesse Hertzberg, Scott Belsky, Will Gaybrick, Commerce Ventures, F Prime Capital | Announced |
| Nov 1, 2015 | $8M Series A | — | .406 Ventures, Glasswing Ventures, Innospark Ventures | Announced |
Simon Data is a customer data platform (CDP) built natively on Snowflake, empowering marketers to access, segment, and activate customer data for precise personalization and campaign orchestration without heavy engineering support.[1][2][3][4] It serves consumer brands like ASOS, JetBlue, Equinox, Vivino, Mattress Firm, and 1800 Flowers, solving data silos and legacy system limitations by enabling low-code audience building, cross-channel activation, and real-time personalization to boost marketing performance.[1][2][3] The platform has shown strong growth, earning 8-time G2 Leader status in CDP, Built-In Best Places to Work (2022), and Great Place to Work certification, while evolving into an AI-first composable CDP with agents for 10x faster campaign launches.[1][4]
Simon Data was founded by Jason Davis (CEO & Co-Founder) and Matt Walker (CTO & Co-Founder), who drew from their data and technology backgrounds to address the inaccessibility of traditional enterprise data systems for marketers.[1] Motivated by observed challenges in data access and silos, they launched the first CDP on Snowflake, enabling non-technical users to leverage data science for segmentation and activation.[1][3] Early traction came from consumer brands adopting it for faster personalization, with pivotal recognition including multiple G2 awards and partnerships with agencies for marketing strategy integration.[1][6]
Simon Data rides the AI-driven personalization wave in martech, where real-time, contextual customer data powers hyper-targeted campaigns amid rising privacy regulations and fragmented data sources.[4] Its timing aligns with Snowflake's dominance in cloud data warehousing and the shift to composable CDPs over rigid all-in-one platforms, enabling brands to activate 1st-, 2nd-, and 3rd-party data (structured/unstructured) without ETL bottlenecks.[1][3][4] Market forces like exploding signal volume from social, weather, and events favor its live-data processing, while it influences the ecosystem by democratizing data science for marketers, accelerating ROI through agentic automation, and partnering with leaders like Dynamic Yield.[2][4][6]
Simon Data is poised to dominate AI-first CDPs as brands demand 10x campaign speed and infinite personalization from live signals, with expansions in agentic workflows and composable architecture driving higher conversions.[4] Trends like multimodal data integration and adaptive AI will shape its path, potentially evolving it into a full martech orchestration hub influencing Fortune 500 scaling. This positions Simon Data as a key enabler for data-driven growth, building on its Snowflake foundation to outpace legacy players.
Simon Data has raised $112.0M in total across 4 funding rounds.
Simon Data's investors include Larry Handen, Menlo Ventures, Polaris Partners, Ten Eleven Ventures, .406 Ventures, F-Prime Capital, Polaris, David Barrett, Bain Capital Ventures, FirstMark Capital, F-Prime Capital Partners, Glasswing Ventures.