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§ Private Profile · 16 East 34th Street, 15th Floor, New York, United States
Similarweb is a company.
Similarweb has raised $427.0M across 11 funding rounds.
Key people at Similarweb.
Similarweb has raised $427.0M in total across 11 funding rounds.
Similarweb provides AI-powered digital data intelligence solutions, offering a comprehensive view of the digital landscape. Its platform delivers real-time market intelligence, competitive insights, and consumer trends, enabling businesses to understand their market position and identify growth opportunities. The technology processes vast online data to provide actionable analytics on website, app performance, and audience behavior.
Similarweb was co-founded by Or Offer, serving as CEO since its 2007 inception. Offer recognized the untapped potential of digital data for business decisions, leading to a tool providing unparalleled online visibility. This transformed how companies approach market analysis, evolving the small Israeli venture into a prominent digital intelligence provider.
The company serves diverse businesses, from individuals to large enterprises, all leveraging data for market advantage. Customers utilize Similarweb's insights for competitive analysis, lead generation, and sales intelligence. Its enduring vision is to create the most accurate, comprehensive, and actionable digital data platform, empowering every business to succeed in their market through informed decisions.
Key people at Similarweb.
Similarweb has raised $427.0M across 11 funding rounds. Most recently, it raised $120.0M Other Equity in October 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 27, 2020 | $120M Venture Round | Gili Iohan, Harel Beit ON | — | Announced |
| Oct 1, 2020 | $120M Series F | ION Crossover Partners, Viola Growth | 83North, Viola Ventures | Announced |
| Jul 25, 2017 | $47M Venture Round | Harel Beit ON | CE Ventures, Saban Ventures | Announced |
| Jul 1, 2017 | $50M Series F | — | 83North, Viola Ventures | Announced |
| Oct 26, 2015 | $25M Venture Round | David Alliance, Larry Illg | — | Announced |
| Oct 1, 2015 | $25M Series E | David Alliance, Naspers | — | Announced |
| Nov 1, 2014 | $15M Series D | Naspers | David Alliance | Announced |
| Feb 1, 2014 | $18M Series C | — | — | Announced |
| Sep 24, 2013 | $3.5M Series B Plus | — | David Alliance, Moshe Lichtman, Yossi Vardi, Docor International Management | Announced |
| Jan 29, 2013 | $2.5M Venture Round | Moshe Lichtman | Yossi Vardi, Docor International Management, Naftali Investments | Announced |
| May 1, 2010 | $1M Series A | — | Rose Innovation LTD, Jeff Pulver | Announced |
Similarweb has raised $427.0M in total across 11 funding rounds.
Similarweb's investors include Gili Iohan, Harel Beit-On, ION Crossover Partners, Viola Growth, 83North, Viola Ventures, CE Ventures, Saban Ventures, David Alliance, Larry Illg, Naspers, Moshe Lichtman.
Similarweb is a global digital intelligence company that builds software to measure and analyze digital behavior across websites, mobile apps, and online platforms. Its core product provides comprehensive website traffic analytics, competitive intelligence, and market insights, helping businesses understand their online performance, benchmark against competitors, and identify market opportunities. Similarweb serves marketers, business analysts, and digital strategists across various industries, enabling them to optimize digital strategies, acquire customers, and increase monetization. The company powers over 10,000 customers worldwide, including Fortune 500 companies, with AI-driven data covering more than 100 million websites and 4 million apps[1][2][5].
Founded in 2007 by Or Offer in Tel Aviv, Israel, Similarweb started as a web intelligence startup focused on competitive traffic analysis. The idea emerged from the need to provide businesses with actionable insights into their digital presence and competitive landscape. The company launched its public-facing analytics platform in 2013 and expanded into mobile app intelligence in 2015. Key milestones include acquiring Quettra in 2016 to enhance mobile data capabilities and Embee Mobile in 2021 to strengthen behavioral tracking. Similarweb went public on the New York Stock Exchange in May 2021, raising $176 million, and now operates globally with offices in major cities like London, New York, and Tokyo[2][6][7].
Similarweb rides the growing trend of data-driven digital transformation, where businesses increasingly rely on real-time, comprehensive digital intelligence to compete in online markets. The timing is critical as digital channels dominate marketing, sales, and customer engagement strategies globally. Market forces such as the proliferation of mobile apps, e-commerce, and digital advertising amplify demand for unified analytics platforms like Similarweb. By providing a 360-degree view of digital footprints, Similarweb influences how companies strategize, innovate, and respond to competitive threats, thereby shaping the broader ecosystem of digital marketing, competitive intelligence, and data analytics[1][2][5].
Looking ahead, Similarweb is poised to deepen its AI capabilities and expand its unified analytics platform to cover emerging digital channels and formats. Trends such as increased mobile app usage, privacy-driven data shifts, and the rise of omnichannel marketing will shape its product evolution. Similarweb’s influence is likely to grow as businesses seek ever more granular, real-time insights to navigate complex digital landscapes. Its continued global expansion and integration of behavioral data position it to remain a key player in digital intelligence, helping companies win their markets through data-driven decisions[5][2]. This forward momentum ties back to its founding mission: to provide the most accurate, comprehensive, and actionable digital data for business success[1].
