Direct answer: There are two different companies called Sifted in tech: (A) Sifted, the European startup news and analysis publisher founded in 2018, and (B) Sifted (sometimes SiftedAI), a Kansas City–based logistics intelligence / parcel optimization SaaS vendor. Below I give concise, separately structured profiles for each so you can pick the one you meant.
Sifted (European media / startup news)
High‑Level Overview
- Sifted is a digital publisher that produces news, analysis, data and newsletters focused on the European startup and VC ecosystem, with events and paid research offerings for industry professionals and investors[4].- As a media/insights business it serves founders, investors, corporates and ecosystem builders by tracking startup funding, sector trends and policy developments across Europe[4].
Origin Story
- Founded in 2018 as a specialist outlet covering European startups and venture capital; it grew from the demand for region‑specific, data‑driven coverage of startup activity[1][4].- Key people include its editorial leadership and reporters (Sifted’s site lists contributors and editors who drive coverage), and it has evolved to include newsletters, Pro (paid) content, data work and in‑person events[4].
Core Differentiators
- Europe focus: concentrated coverage of European startups, policy and VCs rather than global/general tech news[4].- Data + journalism: pairs newsroom reporting with data-driven lists and analysis (e.g., Sifted data on unicorns) to serve investors and founders[4].- Events & paid research: extends influence beyond free articles through Pro reports, newsletters and events for deeper insights[4].
Role in the Broader Tech Landscape
- Rides the trend toward regionally specialised tech journalism and data services as Europe’s startup ecosystem scales and local policy (regulation, funding) becomes more consequential[4].- Timing matters because increasing European VC activity, local policy debates, and a demand for actionable regional intelligence create market pull for focused outlets[4].
Quick Take & Future Outlook
- Expect continued expansion of paid research, data products and events as monetisation models for niche journalism evolve; Sifted’s influence will likely grow in European policy and VC conversations if it sustains quality data journalism[4].
Sifted (Kansas City — Logistics Intelligence / SiftedAI)
High‑Level Overview
- Sifted (Kansas City) is a logistics intelligence SaaS company (branded Sifted / SiftedAI) that provides parcel/shipping optimization: continuous monitoring of parcel spend, carrier performance, invoice validation and AI‑driven recommendations to reduce parcel costs and improve operations[2][3].- It serves shippers and supply‑chain teams at retailers, consumer goods and other businesses that manage multi‑carrier parcel networks, aiming to cut cost‑per‑pack and automate routine logistics tasks[3].
Origin Story
- The company presents itself as founded to remove manual, consultant‑heavy approaches to parcel audit and contract negotiation; its public site and About page position the team as logistics professionals who built a SaaS product that applies AI to continuously monitor parcel spend and performance[2][3].- The site highlights recent industry recognition (G2 Leader, 2025 awards) and product evolution to “SiftedAI,” indicating product maturation and market validation[2].
Core Differentiators
- Continuous automated monitoring: emphasizes continuous, platform‑level monitoring of 100% parcel spend rather than episodic audits[3].- SiftedAI: uses AI to surface personalized, actionable recommendations and anomaly detection across performance, accessorials, DIM/packaging, and billing[3].- End‑to‑end carrier lifecycle features: billing validation, claims automation and invoice reconciliation targeted at operational savings and faster ROI[3].
Role in the Broader Tech Landscape
- Rides trends in AI applied to operations and the shift from expensive, episodic consulting toward SaaS automation in supply‑chain finance and parcel management; pressure on margins and rising parcel complexity make these tools timely[3].- Market forces: e‑commerce growth, more complex carrier pricing (DIM, accessorials) and the need for real‑time cost control favor continuous, data‑driven platforms[3].
Quick Take & Future Outlook
- If Sifted continues to demonstrate measurable cost savings (the site cites typical client reductions) and extends integrations across carriers and ERP/WMS systems, it can scale in the mid‑market and enterprise parcel verticals; AI features and industry recognitions (G2, awards) support momentum through 2025[3][2].- Watch for product expansion into freight/LTL, deeper contract‑optimization modules, and partnerships with TMS/ERP vendors as logical next steps.
Notes and sources
- The European publisher profile is based on Sifted’s public site and newsroom content describing its Europe‑focused startup coverage and Pro/data offerings[4].- The Kansas City logistics company details come from the company’s About and product pages describing SiftedAI, continuous parcel monitoring, claimed client outcomes and awards[2][3].- A CB Insights snapshot (focusing on the media Sifted) shows founding year 2018 and summarizes its focus on European startup coverage[1].
If you tell me which Sifted you want the longer profile on (media publisher vs logistics SaaS), I will expand each section (including specific founders/leadership, notable customers, funding and recent milestones).
