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Showroomprive operates as an online private sales platform focused on fashion, beauty, and home goods. The company uses a comprehensive digital platform to orchestrate exclusive flash sales, directly connecting partner brands with a vast membership base. This model efficiently links brands optimizing inventory with consumers seeking curated access to discounted products.
Founded in 2006 by entrepreneurs Thierry Petit and David Dayan, Showroomprive emerged from their vision for digital commerce. They aimed to build an agile online marketplace that would pioneer new consumption patterns, fostering an innovative spirit to serve both brand partners and its growing community of online shoppers.
Showroomprive serves millions of members with tailored offers and provides comprehensive B2B solutions to thousands of partner brands. The company’s vision is to redefine online consumption by integrating digital innovation with societal and environmental responsibility, creating an efficient e-commerce ecosystem where desirable items find engaged buyers.
Showroomprive has raised $47.0M across 1 funding round.
Showroomprive has raised $47.0M in total across 1 funding round.
Showroomprive has raised $47.0M in total across 1 funding round.
Showroomprive's investors include Accel, Andreessen Horowitz, Battery Ventures, HV Capital, Index Ventures, Lightbank, Revolution, Martin Varsavsky, Peter Barris.
Showroomprivé is a French e-commerce company founded in 2006, specializing in flash sales of branded products at discounted prices, primarily in fashion, beauty, home décor, lifestyle, electronics, and travel. It operates as an online private shopping club, offering members exclusive daily deals with up to 75% off, serving over 20-26 million members across Europe through a platform emphasizing strong brand partnerships, efficient logistics, and an engaging digital experience.[1][2][3][5][6] The company builds a multi-country e-commerce platform that solves inventory management for brands by providing a secondary market for unsold stock, promoting sustainability by revalorizing nearly 14 million products annually, while delivering value-driven shopping to price-conscious consumers in France, Spain, Italy, Portugal, Belgium, and beyond.[1][3][6] With headquarters in La Plaine Saint-Denis, France ('Le Factory'), it employs over 800 people, manages its own logistics via partner Dispeo, and has achieved significant scale, including past revenues of €443M in 2015 and rapid marketplace growth multiplying sales by 5.[3][5]
Showroomprivé was co-founded in 2006 by Thierry Petit and David Dayan in France, blending tech and fashion expertise. Petit, an engineer with over 20 years in business, previously launched Toobo.com, France's first price comparison site, and serves as Vice President of France Digitale.[3] Dayan, with deep roots in family outlet retail, rose to CEO of France Export before partnering with Petit to create an online flash sales model inspired by private sales events.[3] Early traction came from daily exclusive deals, growing to 26 million members by 2016, with net revenue hitting €443M in 2015 at a 28% annual growth rate; pivotal expansions included acquiring Italy's Saldi Privati for €28M in 2016 and scaling to eight European countries.[3] As part of publicly listed SRP Groupe, it evolved from flash sales to a broader marketplace, partnering with 3,000 brands and emphasizing sustainability from inception.[5][6]
Showroomprivé rides the e-commerce flash sales and sustainable resale wave in Europe, capitalizing on post-pandemic shifts to value-driven, digital-first shopping amid inflation and eco-consciousness. Its timing aligns with rising demand for branded discounts in tiered markets, competing with Veepee (ex-Vente-Privee) and Rue La La by focusing on multi-category private sales and marketplace expansion.[2] Market forces like efficient cross-border logistics, 3,000+ brand partnerships, and tools for oversell prevention amplify its edge in a €000B+ sector, influencing the ecosystem by enabling brands' inventory optimization and promoting circular fashion—reducing waste while driving 5x marketplace sales growth.[1][4][5] As a tech-enabled pioneer (19+ years), it shapes B2C platforms by prioritizing agility, data-driven personalization, and sustainability, bridging traditional retail with digital natives.
Showroomprivé is poised to solidify as Europe's go-to smart shopping platform, expanding its marketplace and sustainability initiatives amid AI-enhanced personalization and green consumerism trends. With 20M+ members, 3,000 brands, and tech investments in performance/scalability, it could target €750M+ revenue goals through deeper integrations, new markets, and fulfillment innovations—potentially via IPO evolution or acquisitions.[2][3][6] Rising e-commerce adoption in Europe, coupled with regulatory pushes for sustainability, will propel growth, evolving its influence from flash sales leader to full ecosystem enabler for circular retail. This positions it strongly against competitors, tying back to its core as a tech-savvy bridge for brands and bargain-hunting consumers.
Showroomprive has raised $47.0M across 1 funding round. Most recently, it raised $47.0M Series A in August 2010.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2010 | $47.0M Series A | Accel, Andreessen Horowitz, Battery Ventures, HV Capital, Index Ventures, Lightbank, Revolution, Martin Varsavsky, Peter Barris |