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Setter provides a comprehensive home management platform simplifying property maintenance for homeowners. The company offers integrated advisory services and practical solutions, covering needs from routine upkeep like window cleaning to essential repairs. Its technology centralizes home care, ensuring properties are well-maintained without requiring constant owner oversight.
Founded in Toronto in 2016 by David Steckel and Guillaume Laliberté, Setter arose from the observation that home maintenance is often fragmented and overwhelming. Steckel and Laliberté sought a unified solution for proactive home upkeep. Their expertise created a service simplifying the process, enabling homeowners to delegate tasks and gain peace of mind.
Setter serves homeowners seeking a hassle-free approach to property management. The platform caters to individuals valuing convenience and expert support, ensuring homes remain in optimal condition without demanding significant personal time. Setter’s vision is to become the definitive solution for all residential maintenance, continually evolving offerings to meet modern homeownership needs.
Setter has raised $17.0M across 3 funding rounds.
Setter has raised $17.0M in total across 3 funding rounds.
Setter has raised $17.0M in total across 3 funding rounds.
Setter's investors include Freestyle Capital, LAUNCH, Serena Ventures, Techstars, Lev Ekster, Whitney Wolfe Herd, Felix Capital, General Catalyst, IVP, Kapor Capital, NFX, Sequoia Capital.
Setter is a prop-tech company that built a digital home management platform offering concierge services for home maintenance, including expert-led video checkups, personalized repair plans, and machine learning-driven preventative maintenance via a network of licensed professionals.[1][3][5] Primarily serving homeowners and the real estate sector, it solved the problem of fragmented home upkeep by providing convenience, savings, and peace of mind through virtual consultations and on-demand professional matching.[1][3] Founded in 2016 in Toronto, Canada, Setter raised $10.63M from investors like Sequoia Capital, NFX, and Hustle Fund before being acquired by Thumbtack in December 2020, marking strong early growth in the prop-tech space.[1]
Setter, originally named Homigo, was founded in 2016 in Toronto, Canada, by David Steckel and Guillaume (full name not specified in sources).[1][5] The founders identified a gap in home management, leveraging technology to streamline maintenance in the real estate sector.[1][5] Early traction included selection for the REACH Canada accelerator program in 2020, backed by the National Association of Realtors, which highlighted its virtual home consultation services.[3] This momentum led to its acquisition by Thumbtack in December 2020 after raising $10.63M across funding rounds.[1][3]
(Note: A separate Brazilian entity, Setter Tech, focuses on M&A and digital transformation for tech startups since 2019, but lacks clear connection to the Canadian prop-tech firm.[2])
Setter rode the prop-tech wave of digitalizing real estate services amid rising demand for remote home solutions, accelerated by the 2020 pandemic shift to virtual inspections and maintenance.[1][3] Its timing capitalized on marketplace growth for on-demand pros (e.g., Thumbtack's ecosystem), addressing market forces like aging housing stock and homeowner preference for tech-driven upkeep over manual coordination.[1][3] Post-acquisition, Setter influenced the ecosystem by integrating into larger platforms, enhancing home services marketplaces and paving the way for AI-enhanced prop-tech tools.[1]
Post-2020 Thumbtack acquisition, Setter's tech likely powers expanded home management features within a scaled marketplace, with potential for AI advancements in predictive maintenance.[1][3] Trends like smart homes, sustainability (hinted by patents), and prop-tech consolidation will shape its path, evolving its influence toward integrated, proactive homeowner platforms amid growing real estate digitization.[1] This positions Setter's legacy as a pioneer in convenient, tech-led home care, tying back to its core mission of simplifying property ownership.
Setter has raised $17.0M across 3 funding rounds. Most recently, it raised $5.0M Seed in November 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2021 | $5.0M Seed | Freestyle Capital, LAUNCH, Serena Ventures, Techstars, Lev Ekster, Whitney Wolfe Herd | |
| Oct 1, 2018 | $10.0M Series A | Felix Capital, General Catalyst, IVP, Kapor Capital, NFX, Sequoia Capital, State of Mind Ventures, Viola Ventures | |
| Feb 1, 2017 | $2.0M Seed | 01 Advisors, Kevin Hartz, Adverb Ventures, Electric Capital, Felicis Ventures, Footwork, Moonshots Capital, Moxxie Ventures, Penny Jar Capital, Silverton Partners, Springdale Ventures, Teamworthy Ventures |