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Sendspark provides a platform enabling businesses to create and distribute personalized video messages, enhancing customer engagement. Its product allows sales, marketing, and support teams to record, customize, and track video content, utilizing AI personalization and dynamic backgrounds. This system facilitates scalable, individualized communication to build relationships.
Bethany Stachenfeld and Brandon Escalante founded Sendspark in 2019. Their prior experience collaborating at two startups, Bethany in growth marketing and Brandon in product, revealed the power of personal interaction. This insight led them to develop a tool making personalized video messaging effective and accessible for business communication.
The platform serves commercial teams seeking authentic connections with clients and prospects. Sendspark's vision integrates human interaction into business touchpoints, empowering companies to foster trust and rapport through engaging video. It refines its offerings to make personalized video outreach a seamless part of modern business strategy.
Sendspark has raised $300K across 1 funding round.
Sendspark has raised $300K in total across 1 funding round.
Sendspark has raised $300K across 1 funding round. Most recently, it raised $300K Seed in October 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2019 | $300K Seed | Active Capital | EonCapital, Geekdom Fund, Carmen Chang, The Finger Group, Vertex Ventures, ROB Taylor, YEE LEE, Venture For America | Announced |
Sendspark is a SaaS platform specializing in personalized video messaging for sales and marketing teams, enabling users to record, customize, and share videos via email, SMS, or integrations to boost engagement and accelerate sales cycles.[1][2][3] It serves sales professionals, marketers, agencies, and customer success teams at companies like Salesforce, LinkedIn, and Canva, solving the problem of standing out in crowded inboxes by making scalable, AI-enhanced video communication efficient and personal—replacing generic text outreach with dynamic videos that can increase replies and meetings by up to 4x.[2][6][7] Growth momentum includes rapid feature expansion, such as AI personalization and 50+ integrations, with real-world results like agencies achieving 2:1 meeting-to-interest ratios and revenue gains in ARR.[3][6][8]
Founded in 2019 and based in Chattanooga (with early ties to San Antonio, Texas), Sendspark emerged from co-founder and CEO Bethany Stachenfeld's vision to enhance customer relationships through video in sales and marketing.[2][5] The idea took shape as a basic prototype, but early challenges arose when the original developer left, leaving instability and missing features; Fluxon was brought in to reverse-engineer the app, fix critical issues, and build an MVP, enabling customer onboarding and a stable SaaS product.[5] Pivotal moments included launching AI-personalized videos and integrations, turning it into a Brickyard portfolio company with adoption by major enterprises, humanizing outreach in a digital-first sales landscape.[2][5]
Sendspark rides the wave of AI-driven personalization in sales tech, where video outperforms text amid inbox fatigue and longer cycles, amplified by remote selling post-pandemic.[1][2][6] Timing aligns with maturing no-code automations (e.g., Clay/Zapier) and CRM dominance, letting sales teams scale human-like outreach without manual effort—market forces like profitability pressures favor tools cutting burn while boosting conversions.[2][3][6] It influences the ecosystem by setting a sales-specific benchmark, inspiring agencies to hybridize video in funnels and pushing competitors toward AI, while integrations embed it in martech stacks at giants like Salesforce.[1][2][7]
Sendspark's edge in AI-scale personalization positions it for expansion into full sales engagement platforms, potentially adding deeper automation or enterprise features amid rising demand for authentic outreach in AI-fatigued markets.[1][3][8] Trends like multimodal AI (video + voice cloning) and agency-led prospecting will shape its path, evolving influence from niche video tool to funnel-essential, much like how it transformed prototypes into revenue engines—primed to capture more ARR as sales teams prioritize differentiation.[2][5][6]
Sendspark has raised $300K in total across 1 funding round.
Sendspark's investors include Active Capital, eonCapital, Geekdom Fund, Carmen Chang, The Finger Group, Vertex Ventures, Rob Taylor, Yee Lee, Venture for America.
