Seals AI

Seals is a suite of AI Employees for Wholesalers & Distributors. Instead of relying on humans to quote, take orders, collect payments, place purchase orders and enter data into ERPs. We build AI Employees that do these manual repetitive tasks for the 700k wholesalers in the US.

We’re a team of three Computer Science majors, and Fernando launched and grew AT&T in Mexico to $120M ARR. Previously, we all worked together at our last YC-backed startup, building it to over $6M in revenue. It was there that we placed thousands of purchase orders with wholesalers.

We realized that almost every physical product comes from B2B sales in the supply chain. However, it turns out that most of these operations are still done manually through phone and email, involving tasks like quoting, taking orders, collecting payments, entering data into ERPs, and providing support. By automating these tasks with AI agents in a human-like manner, we are creating a massive opportunity to convert $100B of payroll expenses into software spending.

High-Level Overview

Seals AI is a San Francisco–based startup founded in 2024 that builds AI-powered employees specifically for wholesalers and distributors. Their AI agents automate manual, repetitive tasks such as quoting, order taking, payment collection, and data entry into ERP systems, which traditionally rely on human labor. By providing 24/7 availability and human-like communication via phone, email, text, and WhatsApp, Seals AI enables wholesalers to streamline operations, reduce payroll costs, and focus on strategic growth. The company targets the large U.S. wholesale market of over 700,000 businesses, aiming to convert approximately $100 billion in payroll expenses into software-driven efficiency[1][2][3][5].

Origin Story

Seals AI was founded in 2024 by Luis Mario Garcia, Javier Gonzalez, Heber Uriegas, and Fernando Huerta, a team of second-time Y Combinator (YC) founders with strong computer science backgrounds. Fernando Huerta notably helped launch and grow AT&T in Mexico to $120 million ARR. The founders previously worked together at a YC-backed startup where they encountered firsthand the inefficiencies of manual wholesale operations, such as placing thousands of purchase orders. This experience inspired them to create AI employees that could automate these labor-intensive processes, modernizing an industry heavily reliant on human reps using phone and email[1][2][5].

Core Differentiators

• Product Differentiators: Seals AI’s platform offers fully human-capable AI employees that communicate naturally and handle complex tasks like quoting, order taking, payment collection, and ERP data entry.
• Developer Experience: Built by a team of experienced YC founders and computer science experts, ensuring robust AI and seamless integration with existing wholesale workflows.
• Speed and Availability: AI agents operate 24/7 without fatigue, enabling wholesalers to process orders and payments faster and more reliably than human teams.
• Cost Efficiency: By automating tasks that represent $100 billion in payroll expenses, Seals AI significantly reduces operational costs for wholesalers.
• Communication Channels: Supports multiple communication modes including phone, email, text, and WhatsApp, mimicking human interaction to maintain customer relationships[1][2][3][5].

Role in the Broader Tech Landscape

Seals AI rides the wave of AI automation transforming traditional industries by replacing manual, repetitive labor with intelligent software. The timing is critical as wholesalers, a sector historically slow to digitize, face increasing pressure to modernize and reduce costs. Market forces such as rising labor expenses, demand for faster B2B transactions, and the proliferation of AI technologies favor Seals AI’s solution. By automating core wholesale processes, Seals AI not only improves operational efficiency but also influences the broader supply chain ecosystem by accelerating digital transformation and enabling wholesalers to compete more effectively in a digital-first economy[1][2][3][5].

Quick Take & Future Outlook

Seals AI is poised for rapid growth as it expands its AI workforce capabilities to cover more aspects of wholesale operations. Future trends shaping its journey include broader adoption of AI in B2B sales, increasing demand for automation in supply chains, and advances in natural language processing that enhance AI-human communication. As Seals AI matures, it could become a key enabler of wholesale modernization, driving a shift from labor-intensive processes to software-driven efficiency. This evolution will likely deepen its influence on the wholesale sector and potentially inspire similar AI applications across other manual-heavy industries[2][5].

By transforming a $100 billion payroll burden into scalable software solutions, Seals AI is not only innovating wholesale operations but also setting a precedent for AI-powered workforce automation in traditional B2B markets.