Scenery is a technology company.
Scenery has raised $15.0M across 1 funding round.
Scenery has raised $15.0M in total across 1 funding round.
Scenery has raised $15.0M in total across 1 funding round.
Scenery's investors include AirAngels, Bain Capital Ventures, Craft Ventures, Four Rivers Group, Freestyle Capital, Greylock, Quadrille Capital, Race Capital, Ulu Ventures.
Scenery is an Apple-native XR (extended reality) creation and storytelling suite that enables creators to build multi-sensory immersive experiences for mobile AR and Apple Vision Pro, shareable without app downloads.[1] It targets professional designers and creators, solving the problem of complex, gimmicky AR experiences by providing a simple toolbox for high-quality, location-based content that's globally accessible.[1] As a portfolio company, Scenery also operates as a studio offering custom feature development, differentiating it from pure platforms, with support for complex multi-scene projects.[1]
(Note: Search results reveal potential confusion with another "Scenery," a collaborative video-editing platform founded in 2022 by Stanford alumni Mike Folgner and Ryan Cunningham, which raised $14.6M in Series A funding led by Greylock Partners for multiplayer video tools akin to Google Docs for editing.[2][4] This analysis focuses on the XR company matching the "technology company" description in context.[1])
Scenery emerged in 2020 when Apple announced App Clips, a framework for sharing lightweight experiences without full app downloads.[1] Co-founder Marc Wicht and team saw an opportunity to democratize high-quality XR creation for smaller budgets and timelines, building on lessons from their prior consumer app Scavengar—a location-based AR scavenger hunt tool.[1] They developed Scenery as a professional-grade "blueprint or toolbox" for immersive storytelling, evolving from consumer experiments to a suite for spatial computing on Vision Pro and mobile AR.[1] Early traction came from simplifying creation and distribution, flipping traditional XR workflows.[1]
Scenery rides the spatial computing wave accelerated by Apple Vision Pro's 2023-2024 launch, timing perfectly with maturing XR hardware and frameworks like App Clips.[1] Market forces favoring it include demand for accessible AR/VR tools amid remote collaboration trends and no-download experiences, reducing friction in a fragmented ecosystem.[1] It influences creators by enabling non-developers to produce professional XR, potentially expanding adoption in marketing, education, and entertainment—countering gimmick perceptions and fostering a global, location-aware content network.[1]
Scenery is poised to scale as Vision Pro adoption grows and AR glasses proliferate, with custom studio services driving enterprise deals in branded experiences.[1] Trends like AI-enhanced XR creation and web-based spatial web will amplify its no-app model, evolving it toward a full ecosystem hub.[1] Expect deeper Apple integrations and partnerships, solidifying its role in flipping XR from elite dev tools to creator suites—building on its App Clips origin to lead immersive storytelling's mainstream shift.[1]
Scenery has raised $15.0M across 1 funding round. Most recently, it raised $15.0M Series A in June 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2022 | $15.0M Series A | AirAngels, Bain Capital Ventures, Craft Ventures, Four Rivers Group, Freestyle Capital, Greylock, Quadrille Capital, Race Capital, Ulu Ventures |