Sarwa is a technology company.
Sarwa has raised $24.0M across 3 funding rounds.
Sarwa has raised $24.0M in total across 3 funding rounds.
Sarwa is a UAE-based technology company founded in 2017 that operates as a robo-advisory wealth management platform. It builds a personal finance app that enables users—primarily young professionals and next-generation investors—to save, invest, and trade in one place with low fees and low account minimums. Sarwa’s product offers personalized, diversified portfolios of low-cost index funds and ETFs, using automated rebalancing and a hybrid model combining algorithmic investing with human expertise to maximize returns at a risk level comfortable to each user. The platform also recently introduced crypto exposure and a high-yield cash account, aiming to become a comprehensive financial app for managing money from paycheck to investment[1][2][4].
Sarwa was co-founded by Mark Chahwan (CEO), Nadine Mezher (CMO), and Jad Sayegh (CTO), who leveraged their backgrounds in finance, marketing, and proprietary trading algorithms to address the lack of innovation in the UAE’s financial services sector. The idea emerged from extensive market research revealing a strong demand for accessible, personalized investment solutions that are simple and affordable. Early traction included joining the DIFC Fintech Hive accelerator and securing regulatory licenses from top-tier bodies like the DFSA, FSRA, and Saudi CMA. Sarwa has since grown rapidly, raising significant venture capital funding and attracting over 40,000 users in the MENA region[1][5][4].
Sarwa rides the global trend of democratizing investing through fintech innovation, particularly in emerging markets like the Middle East where traditional financial services have been less accessible or costly. The timing is favorable due to rising digital adoption, increasing financial literacy, and demand for low-cost, transparent investment solutions. Sarwa’s technology-driven approach reduces barriers to entry, empowering a new generation of investors and contributing to the growth of the regional startup ecosystem by setting a benchmark for digital wealth management. Its partnerships and regulatory approvals further solidify its role as a trusted pioneer in MENA’s fintech space[1][4][5].
Sarwa is positioned to expand its product suite and user base, aiming to become the go-to financial app in the region. Future trends shaping its journey include growing interest in crypto assets, increasing demand for integrated financial services, and continued digital transformation in banking and wealth management. As Sarwa scales, it may deepen its influence by fostering greater financial inclusion and innovation in MENA’s fintech ecosystem, potentially expanding beyond regional borders. Its commitment to low fees, expert-backed portfolios, and user-friendly technology will likely sustain its competitive edge and growth momentum[1][4].
Sarwa has raised $24.0M in total across 3 funding rounds.
Sarwa's investors include 500 Falcons, 500 Startups, Accel, Breakpoint Capital, Hambro Perks, Insight Partners, Amr Awadallah, Georges Harik.
Sarwa has raised $24.0M across 3 funding rounds. Most recently, it raised $15.0M Series B in June 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2021 | $15.0M Series B | 500 Falcons, 500 Startups, Accel, Breakpoint Capital, Hambro Perks, Insight Partners, Amr Awadallah, Georges Harik | |
| Nov 1, 2019 | $8.0M Series A | 500 Falcons, 500 Startups, Accel, Breakpoint Capital, Insight Partners, Amr Awadallah, Georges Harik | |
| Sep 1, 2018 | $1.0M Seed | 500 Falcons, 500 Startups, Accel, Breakpoint Capital, Insight Partners, Amr Awadallah, Georges Harik |