Safer Made

Safer Made is a venture capital firm investing in companies and technologies that eliminate or reduce hazardous chemicals in consumer products and supply chains. The firm funds innovators developing advanced chemistries and materials, meeting market demands for safety and sustainability. They apply specialized knowledge in chemical properties and commercial applications, supporting widespread adoption.

Co-founded in 2017 by Adrian Horotan and Martin Mulvihill, Safer Made recognized consumer preference for safer goods necessitates new, less toxic materials. This insight revealed a substantial, undercapitalized investment opportunity. The founders established the firm to provide dedicated capital and expertise, fostering green chemistry innovation.

Safer Made’s portfolio companies remove harmful chemicals, benefiting human health and environmental well-being. The firm partners with these enterprises, offering financial and strategic support to scale their impact. Their vision accelerates the universal integration of safer chemical technologies, ensuring environmental stewardship and consumer well-being globally.