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RoundlyX is a technology company.
RoundlyX offers a platform that automatically invests spare change from daily transactions into digital assets, primarily cryptocurrencies like Bitcoin. It integrates user credit or debit cards with cryptocurrency exchanges, enabling seamless micro-investments. The platform also tracks diverse asset classes, including stocks and NFTs, providing a consolidated view.
Andrew Elliott co-founded RoundlyX and served as CEO. Elliott observed individuals' hesitation to commit significant capital to volatile digital assets. His insight was to democratize cryptocurrency investment by leveraging familiar spare change roundups, making these emerging asset classes approachable.
The platform targets everyday consumers seeking accessible entry into digital asset investment without substantial capital or deep market knowledge. RoundlyX appeals to those building a cryptocurrency portfolio passively through consistent, small contributions. Its vision centers on empowering broader engagement with new financial technologies, simplifying complex investment opportunities.
RoundlyX has raised $2.8M across 2 funding rounds.
RoundlyX has raised $2.8M in total across 2 funding rounds.
RoundlyX was a fintech startup that built a SaaS platform enabling users to invest spare change from everyday purchases into Bitcoin and other digital assets via automatic round-ups on credit or debit card transactions.[1][2][3] It served everyday consumers seeking responsible, low-effort entry into volatile digital assets, solving the problem of wealth-building barriers in crypto by allowing dollar-cost averaging with minimal commitment—subscriptions started at $1/month—and providing a dashboard to manage portfolios across partnered exchanges like Coinbase, Binance, Kraken, Voyager, and OKCoin.[1][2] The company showed early growth momentum through accelerating month-over-month customer acquisition, strategic partnerships, and participation in the PAX Accelerator, attracting seed investment from Allied Venture Partners amid primed market conditions for digital assets.[1]
Headquartered in Richmond, Virginia, with under 25 employees and less than $5 million in revenue and funding, RoundlyX positioned itself as "Mint.com for digital assets," emphasizing mainstream adoption through tools like roundup investing and portfolio aggregation.[2][4] However, as of the latest information, RoundlyX has ceased operations, with user holdings remaining safe on chosen exchanges and any accrued spare change held in banking institutions.[6]
RoundlyX was founded by Drew, who drew inspiration from his business and finance background and experiences touring overseas, where he recognized the potential of decentralized banking for the unbanked to build wealth beyond traditional assets.[1] Alongside technical co-founder Will, Drew launched the platform to aggregate account data and enable seamless dollar-cost averaging into digital assets.[1] The idea emerged as a fintech solution for spare change round-ups specifically tailored to crypto, addressing volatility by encouraging small, consistent investments without overextension.[2]
Early traction included signing partnerships with major exchanges like Voyager (pre-IPO), Coinbase (pre-IPO), OKCoin, Binance, and Kraken, alongside completion of the PAX Accelerator program, which fueled rapid customer growth over six months.[1] The company underwent a full UX redesign for mobile and web by MatchPoint Solutions in under six months, fixing fragile backend processes and high signup abandonment rates to improve usability.[3]
RoundlyX rode the wave of digital asset mainstreaming and fintech democratization, capitalizing on growing demand for crypto amid expanding markets and post-2022 recovery trends.[1][2] Its timing aligned with rising interest in dollar-cost averaging tools, especially as partnerships with pre-IPO giants like Coinbase and Voyager highlighted its position in the maturing exchange ecosystem.[1] Market forces like volatile yet high-growth crypto adoption favored low-barrier entry points, positioning RoundlyX to influence consumer behavior by normalizing spare-change investing—similar to Acorns for stocks but for digital assets—and bridging traditional finance with decentralized alternatives.[1][4]
By enabling unbanked or hesitant users to build wealth incrementally, it contributed to broader fintech innovation, including crypto donations and wealth management UX improvements, though its cessation underscores risks in the fast-evolving space.[5][6]
RoundlyX demonstrated strong early potential in crypto fintech through innovative round-ups and partnerships, but its shutdown leaves users to manage holdings directly on exchanges, signaling challenges like market shifts or operational hurdles in a competitive landscape.[6] Looking ahead, trends like regulated digital asset growth, AI-enhanced portfolio tools, and embedded finance could revive similar models, potentially evolving into more robust platforms with institutional backing. Its legacy may influence successors focusing on seamless, responsible crypto onboarding, tying back to its core mission of empowering everyday wealth-building in digital assets.[1][2]
RoundlyX has raised $2.8M in total across 2 funding rounds.
RoundlyX's investors include Blockchain Founders Fund, Allied Venture Partners, Center for Innovative Technology, DFJ Frontier, Gaingels, MCMA VC, Orange DAO, Riverbend Capital, Accenture, Plug & Play Ventures, Anshu Sharma, Sanjay Sathe.
RoundlyX has raised $2.8M across 2 funding rounds. Most recently, it raised $2.0M Seed in January 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2022 | $2.0M Seed | Blockchain Founders Fund, Allied Venture Partners, Center for Innovative Technology, DFJ Frontier, Gaingels, MCMA VC, Orange DAO, Riverbend Capital | |
| Mar 1, 2021 | $800K Seed | Accenture, Plug & Play Ventures, Anshu Sharma, Sanjay Sathe |