Rogue Fitness

Rogue Fitness manufactures and distributes strength and conditioning equipment, designing and producing a comprehensive catalog of barbells, weight plates, power racks, and various accessory items. The company leverages an integrated approach, initially selling third-party gear before transitioning to in-house manufacturing. This strategic shift enabled greater control over product quality and supply chain efficiency, focusing on producing robust equipment for diverse training methodologies.

The company was founded in 2007 by Bill Henniger in Toledo, Ohio. Henniger's initial insight stemmed from his personal struggle to source appropriate equipment for his own CrossFit gym. This challenge led him to establish an e-commerce platform with the vision of creating a reliable, single source for specialized fitness gear, starting with basic items like jump ropes and boxes.

Rogue Fitness serves a broad customer base, including individual home gym enthusiasts, professional athletes, and institutional clients like military and collegiate programs. The company’s long-term vision centers on continuously innovating and expanding its line of American-made fitness equipment, supporting the evolving needs of the strength training community worldwide by emphasizing durability and performance.