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§ Private Profile · Amsterdam, Netherlands
Reveall is a technology company.
Reveall provides a dedicated customer insights platform that enables product and research teams to centralize, organize, and activate qualitative customer data. The platform streamlines the process of gathering and structuring customer feedback and research, allowing for better visualization and collaborative analysis. Its core functionality focuses on transforming disparate customer signals into actionable product insights, fostering a more customer-centric approach to product development.
The company was co-founded by Marcel Hagedoorn in 2021, stemming from the recognized challenge businesses face in effectively managing and leveraging customer understanding. Hagedoorn identified a critical need for a specialized tool to bridge the gap between customer research and product strategy, facilitating a more efficient and insightful product discovery process within organizations. This foundational insight drives Reveall's ongoing development.
Reveall serves product managers, researchers, and cross-functional teams striving to build products that genuinely address user needs. The platform's vision centers on empowering businesses to achieve superior product experiences by making customer understanding a continuous and collaborative effort. It aims to elevate data-driven decision-making, ensuring products evolve with deeper market and user comprehension.
Reveall has raised $2.0M across 1 funding round.
Reveall has raised $2.0M in total across 1 funding round.
Reveal Technology is a veteran-founded U.S. defense technology company based in Bozeman, Montana, specializing in AI-powered software for offline intelligence at the tactical edge.[1][2] It builds products like Farsight (real-time 3D mapping from drone video on smartphones without connectivity) and Identifi (mobile biometrics for identity vetting), serving U.S. military branches (Army, Special Operations Command, Marine Corps), law enforcement, public safety agencies, and international forces including Ukrainian, UK, and Israeli militaries.[1][2][4] These tools solve critical problems in comms-denied environments, enabling faster decisions, autonomy, and mission success by reducing cognitive burden through edge AI and computer vision.[1][2] Reveal has shown strong growth, with tenfold year-over-year revenue increase, $30M Series B funding in July 2025 led by Ballistic Ventures (total funding ~$41M+), a $33.6M STRATFI contract extension in August 2025, and deployments across frontline units.[1][3][5]
Founded by former U.S. Marine Corps officers and Stanford technologists, Reveal emerged from the founders' firsthand experience with connectivity challenges in combat, aiming to deliver "decision dominance" via offline AI tools.[1][2] The company launched as part of a new wave of defense tech startups, quickly gaining traction through direct user feedback from warfighters—50% of its team comprises active military and veterans.[1][2] Pivotal early moments include Booz Allen Hamilton's strategic investment for edge AI development, a Marine Corps Warfighting Lab contract in March 2024 for AI-enhanced ISR, and rapid product deployments like Farsight in Army Nett Warrior and Marine units, plus Identifi for special ops (USASOC, MARSOC, NSW).[1][3][5] This operator-centric approach propelled it from startup to scaled deployments amid rising demand for tactical autonomy.[1][5]
Reveal rides the wave of defense tech modernization, fueled by great-power competition and the shift to AI-driven, decentralized warfare where connectivity fails.[1][2] Timing aligns with U.S. DoD's push for tactical edge autonomy, unmanned systems, and rapid capability via SBIR/STRATFI programs—evident in Marine Corps force design and special ops integrations.[1][5] Market tailwinds include ballooning defense budgets for AI/ISR (e.g., vs. China/Russia), allied demand (Ukraine, Israel, UK), and public safety needs amid urban chaos.[1][2][4] By enabling human-robot teaming and offline intel, Reveal influences the ecosystem, lowering barriers for startups vs. primes, fostering operator trust, and accelerating adoption of edge AI across joint forces and beyond.[1][2][5]
Reveal's momentum—fresh $30M Series B, STRATFI scale-up, and Maxar tie-up—positions it to dominate tactical edge AI, with expansions into cyber/EW and robotics set to compound deployments.[1][5] Trends like multi-domain ops, drone swarms, and ally interoperability will propel growth, potentially capturing more DoD primes' share as offline autonomy becomes table stakes.[2][5] Its veteran-led, user-first ethos could evolve it into a full autonomy ecosystem builder, amplifying U.S. deterrence while eyeing public safety adjacencies—watch for international contracts and acquisition interest amid 2025's geopolitical heat.[1][2][4] This tactical edge pioneer exemplifies how software agility wins where legacy systems falter.
Reveall has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in December 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2021 | $2M Seed | Marcel VAN DER Heijden | 83North, Dutch Founders Fund, Hoxton Ventures, Rianta Capital, Speedinvest | Announced |
Reveall has raised $2.0M in total across 1 funding round.
Reveall's investors include Marcel van der Heijden, 83North, Dutch Founders Fund, Hoxton Ventures, Rianta Capital, Speedinvest.