Retention Science

High-Level Overview

Retention Science (ReSci) is a SaaS-based retention marketing platform that uses AI to predict customer behavior and deliver personalized, multi-channel communications for ecommerce businesses.[1][2][3] It serves marketing teams of all sizes, primarily ecommerce brands like Evelyn & Bobbie, Lime Ricki, and Figs, solving the problem of customer churn and low engagement by automating targeted emails, SMS, and lifecycle campaigns to boost revenue and loyalty.[2][3] As a Constant Contact company with 50-249 employees across Santa Monica, CA, and Waltham, MA, ReSci simplifies advanced data science, enabling teams to focus on strategy over complexity, with reported revenue around $9.8 million and a history of funding.[1][4]

Origin Story

Retention Science was founded in 2012 by Jerry Jao and Andrew Waage, driven by their frustration with clunky marketing platforms that hindered strategic work.[2] The duo aimed to democratize data-driven retention tools, making AI-powered predictions accessible regardless of team size or expertise; incorporation records note 2011, with early operations in Santa Monica, CA.[2][4][5] Early traction came from ecommerce integrations and AI features like churn prediction, evolving into a full platform trusted by hundreds of brands, later bolstered by Constant Contact acquisition.[1][3]

Core Differentiators

• Predictive AI Analytics: Enriches customer data with forecasts for lifetime value, churn risk, next purchase, and precise segmentation, pulling from ecommerce platforms for hyper-personalized campaigns.[2][3]
• Multi-Channel Automation: Handles email, SMS, and web interactions with intelligent lifecycle flows, optimized testing, drag-and-drop editors, and flexible workflows that learn and adapt per customer.[1][3]
• User-Friendly Accessibility: Combines sophisticated data science with simple interfaces, rich reporting (analytics, revenue viz, data mining), and Constant Contact support, reducing manual effort for non-technical teams.[1][2][3]
• Proven Scale: Trusted by brands reaching millions daily, with integrations, award-winning tools, and tech stack including Python, React, Spark, and AWS for robust performance.[3][4][5]

Role in the Broader Tech Landscape

ReSci rides the wave of AI-driven personalization in ecommerce, where customer data explosion from platforms demands predictive retention over generic blasts, amplified by post-pandemic shifts to direct-to-consumer models.[2][3] Timing aligns with maturing CDPs and multi-channel needs, as market forces like rising acquisition costs (up 20-30% yearly) favor retention tech that boosts LTV via automation.[3] It influences the ecosystem by lowering AI barriers for mid-market brands, fostering loyalty in competitive spaces like apparel (Figs, Lime Ricki) and food (M&M Food Market), while Constant Contact ties enhance reach.[1][2]

Quick Take & Future Outlook

ReSci is poised to expand AI features like generative personalization and deeper SMS/web integrations, capitalizing on ecommerce growth projected at 15% CAGR through 2030. Trends in zero-party data and privacy-first marketing will shape its path, potentially evolving influence via partnerships or standalone AI modules for non-ecom verticals. This positions ReSci as a retention powerhouse, turning data into durable customer bonds amid volatile markets—echoing its founding mission to simplify AI for lasting impact.[2][3][5]