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Retention Science is a technology company.
Retention Science provides a data-driven, SaaS-based retention marketing platform leveraging intelligent technology to predict individual customer behavior. It applies predictive analytics to assess churn risk and purchase likelihood, enabling highly targeted, multi-channel communications. This optimizes engagement across digital touchpoints, maximizing customer lifetime value and revenue.
Founded in 2012 by Andrew Waage and Jerry Jao, the company recognized the untapped potential of applying advanced data science to customer engagement. Moving beyond reactive marketing, they aimed to empower businesses with foresight to anticipate needs. Their vision: proactive, personalized communication fundamentally transforms customer retention and cultivates brand loyalty.
Retention Science primarily serves e-commerce businesses, helping them deepen customer relationships and enhance repeat purchases. Its platform builds resilient customer bases through tailored interactions. The company’s vision is to establish the industry standard for predictive customer engagement, continuously evolving to help businesses anticipate market shifts and maintain competitive advantage through enduring connections.
Retention Science has raised $9.5M across 4 funding rounds.
Retention Science has raised $9.5M in total across 4 funding rounds.
Retention Science has raised $9.5M in total across 4 funding rounds.
Retention Science's investors include Greg Bettinelli, Amplify.LA, Bonfire Ventures, Forerunner Ventures, TCG (The Chernin Group), Clark Landry, Andy Dunn, Brian Lee, Michael Dubin, Tamim Mourad, Baroda Ventures, Kirsten Green.
Retention Science (ReSci) is a SaaS-based retention marketing platform that uses AI to predict customer behavior and deliver personalized, multi-channel communications for ecommerce businesses.[1][2][3] It serves marketing teams of all sizes, primarily ecommerce brands like Evelyn & Bobbie, Lime Ricki, and Figs, solving the problem of customer churn and low engagement by automating targeted emails, SMS, and lifecycle campaigns to boost revenue and loyalty.[2][3] As a Constant Contact company with 50-249 employees across Santa Monica, CA, and Waltham, MA, ReSci simplifies advanced data science, enabling teams to focus on strategy over complexity, with reported revenue around $9.8 million and a history of funding.[1][4]
Retention Science was founded in 2012 by Jerry Jao and Andrew Waage, driven by their frustration with clunky marketing platforms that hindered strategic work.[2] The duo aimed to democratize data-driven retention tools, making AI-powered predictions accessible regardless of team size or expertise; incorporation records note 2011, with early operations in Santa Monica, CA.[2][4][5] Early traction came from ecommerce integrations and AI features like churn prediction, evolving into a full platform trusted by hundreds of brands, later bolstered by Constant Contact acquisition.[1][3]
ReSci rides the wave of AI-driven personalization in ecommerce, where customer data explosion from platforms demands predictive retention over generic blasts, amplified by post-pandemic shifts to direct-to-consumer models.[2][3] Timing aligns with maturing CDPs and multi-channel needs, as market forces like rising acquisition costs (up 20-30% yearly) favor retention tech that boosts LTV via automation.[3] It influences the ecosystem by lowering AI barriers for mid-market brands, fostering loyalty in competitive spaces like apparel (Figs, Lime Ricki) and food (M&M Food Market), while Constant Contact ties enhance reach.[1][2]
ReSci is poised to expand AI features like generative personalization and deeper SMS/web integrations, capitalizing on ecommerce growth projected at 15% CAGR through 2030. Trends in zero-party data and privacy-first marketing will shape its path, potentially evolving influence via partnerships or standalone AI modules for non-ecom verticals. This positions ReSci as a retention powerhouse, turning data into durable customer bonds amid volatile markets—echoing its founding mission to simplify AI for lasting impact.[2][3][5]
Retention Science has raised $9.5M across 4 funding rounds. Most recently, it raised $7.0M Series A in August 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2014 | $7.0M Series A | Greg Bettinelli | Amplify.LA, Bonfire Ventures, Forerunner Ventures, TCG (The Chernin Group), Clark Landry, Andy Dunn, Brian Lee, Michael Dubin, Tamim Mourad, Baroda Ventures, Kirsten Green, Mohr Davidow Ventures |
| Aug 29, 2013 | $750K Other Equity | Kirsten Green | |
| Aug 1, 2013 | $750K Seed | Forerunner Ventures | |
| Jul 1, 2012 | $1.0M Seed | Acequia Capital, AME Cloud Ventures, Amplify.LA, Ascend Vietnam Ventures, Bedrock Capital, Caffeinated Capital, Cherubic Ventures, Felicis Ventures, Forerunner Ventures, Founders Fund, Hardware Club, Khosla Ventures, Hans Tung, Outlander Labs, Primitive Ventures, Samsung NEXT Ventures, SLVC, Sparrows, SV Angel, The Hit Forge, Transmedia Capital, Bill Tai, Konstantin von Unger, Michael Stoppelman, Nils Johnson, Steve Chen, Bong Koh, Clark Landry, Kunal Anand, Mike Greenfield, Paige Craig, Baroda Ventures, Double M Partners, Mohr Davidow Ventures |