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Responsys has raised $62.0M across 4 funding rounds.
Key people at Responsys.
Responsys has raised $62.0M in total across 4 funding rounds.
Responsys provides an enterprise-scale cloud-based platform for cross-channel campaign management, enabling brands to design, execute, and optimize their digital marketing efforts. The core offering integrates comprehensive customer data analysis to facilitate personalized interactions across email, mobile, web, and social channels. Its capabilities focus on delivering advanced intelligence at scale, ensuring consistent messaging and a unified customer experience across all touchpoints.
Founded in 1998 by Raghu Raghavan, Responsys emerged from the growing need for sophisticated, scalable solutions to manage customer relationships in the burgeoning digital landscape. Raghavan, with a background in technology and consulting, recognized the imperative for businesses to engage consumers effectively and consistently across an expanding array of online channels. This foresight established the company as a key player in B2C marketing automation.
The platform serves large brands seeking to manage complex digital relationships and orchestrate their marketing campaigns with precision. Its vision centers on empowering businesses to build enduring connections with their customers by providing tools that personalize interactions and enhance the overall customer journey. Responsys aims to evolve how enterprises approach consumer engagement through intelligent, integrated cross-channel strategies.
Key people at Responsys.
Responsys was a pioneering technology company that developed cloud-based, enterprise-scale B2C marketing software, primarily through its Responsys Interact suite—a SaaS platform enabling marketers to create, execute, optimize, and automate cross-channel campaigns across email, mobile, social, web, and display.[1][2][3] It served major B2C brands in retail, consumer goods, travel, financial services, and technology sectors, solving the challenge of orchestrating personalized, relationship-based marketing at massive scale by integrating real-time data and third-party apps for targeted content delivery.[1][2][3] Acquired by Oracle in 2013 for $1.5 billion, Responsys brought strong revenue growth (e.g., $51 million in Q3 2013) and over 450 customers, enhancing Oracle's Customer Experience Cloud with B2C capabilities alongside Eloqua's B2B focus.[2][3]
Post-acquisition, Responsys evolved into Oracle Responsys Campaign Management, a core component of Oracle Advertising and Customer Experience (CX), powering multichannel marketing for global enterprises.[4]
Founded in 1998 and headquartered in San Bruno, California, Responsys emerged during the early internet boom to address the limitations of traditional email marketing, expanding into comprehensive cross-channel solutions.[1] Key details on specific founders are not detailed in available records, but the company quickly gained traction by targeting B2C industries like retail, travel, and financial services through a direct sales force in North America, Asia Pacific, and Europe.[1][3] A pivotal moment came with its public listing on NASDAQ (MKTG) and rapid growth, recognized by Gartner as a Visionary in Multichannel Campaign Management for its revenue momentum, though somewhat email-dependent.[3] The 2013 Oracle acquisition marked its transformation, integrating into Oracle's Marketing Cloud under CEO Dan Springer's leadership, who emphasized coordinated marketing across channels and lifecycles.[2]
Responsys rode the rise of digital marketing automation in the early 2010s, capitalizing on exploding multichannel consumer interactions amid mobile/social proliferation and big data.[2][3] Its timing was ideal post-2008 recovery, as B2C brands sought scalable personalization amid competition from Salesforce's ExactTarget; Oracle's acquisition countered this, creating a B2B/B2C duopoly in marketing clouds.[3] Market forces like CRM consolidation and cloud shifts favored it—Gartner's Visionary status highlighted its edge in high-growth sectors.[3] Integrated into Oracle CX, it influenced the ecosystem by enabling unified customer experiences, paving the way for modern martech stacks blending marketing, commerce, and service.[2][4]
As Oracle Responsys Campaign Management, it remains a powerhouse for B2C orchestration within Oracle CX, bolstered by ongoing cloud innovations like AI-driven personalization and data unification.[4] Trends like zero-party data, privacy regulations (e.g., GDPR/CCPA), and generative AI for content will shape its path, amplifying hyper-personalization at enterprise scale. Its influence may evolve toward deeper AI integration and omnichannel commerce, solidifying Oracle's martech leadership—echoing its founding vision of relationship-based marketing in an increasingly fragmented digital world.[2][4]
Responsys has raised $62.0M in total across 4 funding rounds.
Responsys's investors include Accel, Jackson Square Ventures, Redpoint Ventures.
Responsys has raised $62.0M across 4 funding rounds. Most recently, it raised $9.0M Series E in April 2003.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2003 | $9M Series E | — | Accel, Jackson Square Ventures, Redpoint Ventures | Announced |
| Apr 1, 2001 | $25M Series C | — | Accel, Jackson Square Ventures, Redpoint Ventures | Announced |
| Feb 1, 2000 | $23M Series B | — | Accel, Redpoint Ventures | Announced |
| Feb 1, 1999 | $5M Series A | — | Accel | Announced |
