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§ Private Profile · 118530 6 Bevis Marks Bury Ct, London, Greater London, EC3A 7BA, United Kingdom
Reflaunt is a technology company.
Reflaunt develops a Resale-as-a-Service platform, empowering fashion brands and retailers to integrate resale programs into e-commerce channels. This technology allows brands to offer customers a seamless process for reselling past purchases, extending product lifecycles and fostering engagement. The platform manages authentication, pricing, and logistics, providing a white-label solution for brands embracing the circular economy.
Founded in 2017 by Stephanie Crespin, Philippe Benedetti, and Felix Winckler, the team identified consumer demand for sustainable fashion and an opportunity for brands to engage directly in the resale market. Crespin, as CEO, leads the company in bridging primary and secondary luxury goods markets.
Reflaunt serves fashion houses and luxury retailers, offering a proprietary solution to embrace circularity and enhance customer loyalty. Its mission is to foster a sustainable fashion industry by enabling brands to facilitate recommerce, ensuring quality items are enjoyed longer. The company envisions resale as an integral, accessible component of every brand's retail strategy.
Reflaunt has raised $3.0M across 1 funding round.
Reflaunt has raised $3.0M in total across 1 funding round.
Reflaunt is a resale‑as‑a‑service (RaaS) technology company that builds white‑label resale infrastructure allowing fashion and luxury brands and retailers to let customers resell or recycle past purchases directly through the brand’s own e‑commerce experience, while connecting that inventory to a global network of resale marketplaces and operations partners[1][6].
High‑level overview
Origin story
Core differentiators
Role in the broader tech & fashion landscape
Quick take & future outlook
Quick take: Reflaunt positions itself as the technical and operational bridge between brands and the second‑hand market—helping fashion companies turn pre‑owned inventory into customer retention and new revenue while advancing circularity in retail[6][1].
Reflaunt has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in February 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2021 | $3M Seed | Madaluxe Group, Yellow Octopus Group | Look UP Ventures, Nicolaj Reffstrup, Pierre Denis, Bluebell Group, Fashion For Good, Piquadro, Textile Innovation Fund, The Mills Fabrica | Announced |
Reflaunt has raised $3.0M in total across 1 funding round.
Reflaunt's investors include MadaLuxe Group, Yellow Octopus Group, Look Up Ventures, Nicolaj Reffstrup, Pierre DENIS, Bluebell Group, Fashion for Good, Piquadro, Textile Innovation Fund, The Mills Fabrica.