Reeco is a technology company.
Reeco clears the clouds, giving you the visibility to see across orders, inventory, recipes, and invoices, and the power to do what’s right for you, backed by technology and relationships that see you through.
Reeco has raised $25.0M across 3 funding rounds.
Reeco has raised $25.0M in total across 3 funding rounds.
Reeco has raised $25.0M in total across 3 funding rounds.
Reeco's investors include Aleph VC, Joule Ventures, Journey Ventures, NFX, Liron Petrushka, Aya, Insight Partners, Jonathan Golden, Oak HC/FT, Picus Capital, PS Investments, Team8.
Reeco is an AI-driven procure-to-pay platform designed for the hospitality industry, specifically hotels. It integrates purchasing, receiving, recipe management, inventory control, and accounts payable into a single seamless system, eliminating manual processes like Excel spreadsheets, paper forms, and supplier portal toggling.[1][3][4] Serving hotel operators from select-service to full-service properties, Reeco solves fragmented back-of-house operations by providing visibility, efficiency, and cost savings, allowing teams—chefs to controllers—to streamline six-figure purchases and boost profit margins.[1][3] The Miami-based company, with around 45 employees and $11 million in revenue, recently raised $15 million in Series A funding led by Aleph VC, signaling strong growth momentum to advance its platform.[1]
Reeco emerged from founders' firsthand frustration with outdated hotel procurement tools. Co-founder and CTO Omri Shalev, alongside others including likely CEO Shimony, recognized the gap: while consumers shop with modern tech, hotels managed massive purchases via archaic methods like Excel and paper.[3] Based in Miami, Florida, the startup developed as an AI-powered solution to unify procurement functions, gaining early traction in the hospitality sector.[1][3][5] A pivotal moment came with the $15M Series A round in 2024 (or recent per sources), led by Aleph VC with Net Capital Ventures and Joule Ventures, funding platform enhancements and expansion.[1][3]
(Note: Search results distinguish this Reeco from a Polish industrial manufacturer (reeco.info), confirming the hospitality tech firm as the relevant technology company.[2])
Reeco rides the wave of AI modernization in hospitality operations, where back-of-house functions lag consumer-facing tech despite handling high-volume procurement.[3] Timing aligns with post-pandemic recovery, labor shortages, and rising costs pressuring hotels to digitize—market forces like supply chain volatility and efficiency demands favor unified platforms over fragmented tools.[1][3] By influencing the ecosystem, Reeco sets a standard for procure-to-pay in an industry ripe for disruption, potentially expanding to related sectors like restaurants as AI scales operational intelligence.[1][5]
With fresh Series A capital, Reeco is poised to accelerate platform AI enhancements, deepen hotel integrations, and capture more market share in a $1.5 trillion global hospitality sector.[1][3] Trends like generative AI for inventory forecasting and vendor automation will shape its path, while economic pressures on margins amplify demand. Its influence may evolve from niche innovator to category leader, empowering operators to refocus on guest experiences—transforming procurement from a pain point back to the efficient engine it should be.[1][3]
Reeco has raised $25.0M across 3 funding rounds. Most recently, it raised $15.0M Series A in January 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2025 | $15.0M Series A | Aleph VC, Joule Ventures, Journey Ventures, NFX, Liron Petrushka | |
| Mar 1, 2023 | $8.0M Seed | Aleph VC, Aya, Insight Partners, Joule Ventures, Journey Ventures, Jonathan Golden, NFX, Oak HC/FT, Picus Capital, PS Investments, Team8, Viola Ventures, Liron Petrushka | |
| May 1, 2021 | $2.0M Seed | Aya, Insight Partners, Journey Ventures |