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RecordSetter is a technology company.
RecordSetter operates an online platform that serves as a dynamic catalog for user-generated world records. The company provides a digital repository where individuals submit and verify unique achievements, primarily through video evidence. This approach cultivates a broad and ever-expanding library of human accomplishments, distinguishing it as a community-driven database celebrating diverse feats.
The company was co-founded by Dan Rollman and Corey Henderson, launching its beta site in 2008. Rollman's initial inspiration, stemming from an experience at the Burning Man festival, led to the core insight that anyone possesses the capacity to be the world's best at a particular skill or activity. This belief in widespread human potential underpinned the creation of a platform accessible to all.
Individuals worldwide utilize RecordSetter to document their singular talents and creative endeavors. The company envisions itself as a premier interactive media destination dedicated to showcasing a wide spectrum of human achievement. It aims to consistently inspire and challenge people to explore and push the boundaries of their capabilities, fostering a culture of innovative record-setting.
RecordSetter has raised $1.0M across 1 funding round.
RecordSetter has raised $1.0M in total across 1 funding round.
RecordSetter has raised $1.0M in total across 1 funding round.
RecordSetter's investors include Audrey Capital, FPV Fund, Greylock, Lowercarbon Capital, Offline Ventures, Sound Ventures, SV Angel, True Ventures, Vayner RSE, Don Dodge, Evan Williams, Joshua Schachter.
RecordSetter is an interactive media company operating RecordSetter.com, an online platform that serves as a user-generated catalog of world records, featuring over 95,000 videos from users in 113 countries.[1][2][3] It enables anyone to submit quantifiable, breakable records via video, fostering creativity and human achievement, with a library generating around 15 million monthly views; the platform targets individuals passionate about unique skills and businesses for branded partnerships, while maintaining a small team of under 25 employees and revenue below $5 million.[1][3]
The product solves the limitations of traditional record-keeping like Guinness by democratizing the process—anyone with a camera and imagination can participate—serving a global community of 570,000+ users who upload, view, and challenge records.[2][5] Growth includes rebranding in 2011, a published book, co-productions like "RecordSetter Kids" with DreamWorksTV, and brand collaborations with Ford, Toyota Prius, and Stride gum, positioning it as a vibrant, community-driven alternative in digital media and social entertainment.[2][3][6]
RecordSetter originated from a creative project at Burning Man festival, where founder and CEO Dan Rollman—former ad executive who wrote Super Bowl ads and won an Emmy—captured whimsical feats like fitting the most blueberries in a bellybutton, inspiring a platform for open record-setting.[2][4][6] Launched in beta in 2008 and publicly in 2009, it evolved from a simple database amid frustration with rigid outlets like Guinness, rebranding and relaunching in summer 2011 with a book release and global community growth.[2][3][6]
Key early traction came from rapid user adoption, amassing 10,000+ records (90% video) shortly after launch, media buzz comparing it to "Wikipedia to Guinness' Encyclopedia Britannica," and partnerships that amplified visibility.[6] Mel Levine serves as owner, with a lean team including a CTO and developers, rooted in New York City.[3][5]
RecordSetter rides the wave of user-generated content (UGC) and social media democratization, akin to Wikipedia disrupting encyclopedias, by crowdsourcing human achievement in a video-first era.[2][6] Timing aligns with mobile video explosion post-2008 (iPhone era) and Burning Man-inspired creator culture, amplified by partnerships in digital media and branded entertainment amid declining traditional TV.[3][5][6]
Market forces like rising demand for authentic, shareable content favor it, positioning RecordSetter as a niche leader in social entertainment against competitors like Guinness World Records or Ripley, while influencing ecosystems through viral challenges, books, and events that inspire classrooms, libraries, and brands.[1][3][6]
RecordSetter's lean operation and cult-like community position it for expansion into AR/VR record challenges, AI-moderated submissions, or metaverse events, capitalizing on UGC trends in Web3 and short-form video platforms. Evolving influence could see deeper integrations with TikTok-style apps or global esports, scaling branded content amid creator economy growth—potentially challenging legacy players if video tech advances enable real-time verification. This echoes its Burning Man roots: endlessly creative, community-fueled human potential.[2][5][6]
RecordSetter has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Series A in September 2011.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2011 | $1.0M Series A | Audrey Capital, FPV Fund, Greylock, Lowercarbon Capital, Offline Ventures, Sound Ventures, SV Angel, True Ventures, Vayner RSE, Don Dodge, Evan Williams, Joshua Schachter, Philip Kaplan, Shervin Pishevar, Tim Ferriss, Chris Sacca, 77 Ventures, VantagePoint Capital Partners |