Qraved

High-Level Overview

Qraved is an Indonesian technology company that operates a food and beverage (F&B) discovery platform. It provides users with a smart social food directory that includes restaurant information, personalized dining recommendations, reviews, and the ability to share food experiences through photos and descriptions. The platform serves food lovers primarily in Jakarta, helping them discover the best dining options and enabling instant table bookings. Qraved also supports restaurants and brands by offering advertising and branded content opportunities. The company has demonstrated significant growth, boasting over 2.1 million monthly unique visitors and more than 7 million page views per month, reflecting strong user engagement and market traction[1][2][4][5].

Origin Story

Founded in 2013, Qraved emerged from the vision to enhance the dining experience in Indonesia by leveraging technology to connect food enthusiasts with restaurants. The company was established in Jakarta Pusat and has since evolved into one of the fastest-growing startups in Indonesia’s F&B tech sector. The CEO, Steven Kim, has been a notable figure in the company’s growth and has shared insights about operating as a foreign entrepreneur in Indonesia. Early traction was driven by the platform’s ability to combine social networking elements with practical dining solutions, which resonated well in the Indonesian market[1][2][3].

Core Differentiators

• Product Differentiators: Qraved integrates a comprehensive restaurant directory with social networking features, allowing users to share food experiences visually and descriptively.
• User Experience: The platform offers personalized dining recommendations and instant table booking, enhancing convenience and engagement.
• Market Position: As the leading food app in Indonesia, Qraved has a large and active user base, which strengthens its network effects.
• Support for Restaurants: Qraved provides advertising and branded content services, helping restaurants promote themselves effectively on the platform.
• Growth and Funding: With $9.3 million raised through multiple funding rounds, including a Series C, Qraved has the financial backing to scale and innovate[1][2][5].

Role in the Broader Tech Landscape

Qraved rides the global trend of digital transformation in the food and hospitality industry, where consumers increasingly rely on technology for dining discovery and reservations. The timing is favorable due to rising smartphone penetration and growing internet usage in Southeast Asia, particularly Indonesia’s expanding middle class with disposable income for dining out. Market forces such as the increasing demand for personalized experiences and social sharing amplify Qraved’s relevance. By fostering a community of food lovers and providing tools for restaurants to engage digitally, Qraved contributes to the modernization and digitization of Indonesia’s F&B ecosystem[1][2][3].

Quick Take & Future Outlook

Looking ahead, Qraved is well-positioned to deepen its market penetration in Indonesia and potentially expand regionally. Trends such as AI-driven personalized recommendations, integration with delivery services, and enhanced social features could shape its product evolution. As competition intensifies in the F&B tech space, Qraved’s ability to maintain user engagement and support restaurant partners will be critical. Its influence is likely to grow as it continues to bridge the gap between consumers and dining establishments, driving innovation in Indonesia’s food tech landscape[1][2][3].