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Purple Style Labs operates an omnichannel platform for luxury fashion. It curates and distributes high-end designer wear through online channels and physical stores like Pernia's Pop-Up Shop. This integrated approach connects customers with premium Indian luxury brands, expanding their market reach and offering a complete retail experience for discerning consumers.
Founded in 2015 by Abhishek Agarwal, Purple Style Labs began from his insight into the significant, untapped potential of Indian design. Agarwal, an outsider to fashion, recognized the need for a unified platform to elevate and globalize premium Indian fashion, thereby building an ecosystem for both designers and consumers.
The company serves customers seeking curated luxury fashion, with a strong emphasis on Indian designer creations. Purple Style Labs envisions expanding the global footprint of India-based brands, making high-end Indian design accessible in major luxury markets worldwide. Its long-term goal is to be the definitive platform for discovering and acquiring unique luxury items.
Purple Style Labs has raised $36.1M across 5 funding rounds.
Purple Style Labs has raised $36.1M in total across 5 funding rounds.
Purple Style Labs (PSL) is an omnichannel luxury fashion platform founded in 2015, operating both online and offline to provide curated selections of premium Indian designer brands to national and global audiences.[1][2] It serves fashion consumers seeking customized clothing and styling services for men, women, teenagers, and kids, while enabling Indian designers to access major luxury markets through expanded product categories and international reach.[1][3][4] The company has raised over $78.37 million in funding up to Series E, with its latest round on December 3, 2025, and reported revenue of ₹122 crore in FY24, employing around 373 people amid plans for global retail expansion.[2][3]
PSL addresses the challenge of limited global exposure for Indian design talent by building an integrated platform that combines e-commerce, personal styling, and physical stores, driving growth through optimized categories and a broadening footprint.[1][2][4]
Purple Style Labs was incorporated in 2015 in Mumbai, India, as an e-commerce startup in the fashion and retail sector.[1][2][3] While specific founders are not detailed in available sources, the company emerged to tap into the potential of Indian design, initially focusing on providing a platform for premium Indian designers to reach broader audiences via an omnichannel model.[1][2] Early traction came through curated luxury fashion selections, evolving from online presence to include offline channels and customized styling services, supported by multiple funding rounds including Series B ($10M led by Akash Bhansali and Madhuri Dixit Nene) and Series C ($14M).[3] Pivotal moments include scaling to 373 employees and securing Series E funding as recently as December 2025, alongside revenue growth to ₹122 crore in FY24.[2][3]
Purple Style Labs rides the wave of omnichannel retail and luxury e-commerce growth, particularly the rising global demand for authentic Indian design amid digital fashion marketplaces.[1][2] Timing aligns with post-pandemic shifts toward hybrid online-offline experiences and international expansion for emerging market brands, fueled by investor interest evident in its $78M+ funding.[2][3] Market forces like increasing affluent consumer bases in the US, UAE, and India favor PSL, as it bridges local artisan talent with global luxury via tech-enabled curation and styling.[1][4] By scaling Indian designers internationally, PSL influences the ecosystem by democratizing access to premium fashion, boosting cultural exports, and setting a model for tech-driven retail in developing luxury segments.[1][3]
Purple Style Labs is poised for accelerated global expansion with new stores in New York and Dubai, leveraging its Series E funding to deepen omnichannel capabilities and product diversification.[3] Trends like AI-enhanced personalization in fashion, sustainable Indian craftsmanship, and cross-border e-commerce will shape its trajectory, potentially driving revenue beyond FY24's ₹122 crore amid luxury market recovery.[2] Its influence may evolve from a niche Indian platform to a key player in global luxury retail, amplifying designer voices worldwide—reinforcing its mission to curate and connect cultures through style.[1]
Purple Style Labs has raised $36.1M in total across 5 funding rounds.
Purple Style Labs's investors include Sanket Parekh, First Round Capital, Andy Katz - Mayfield, Luke Sherwin, Neil Parikh, Atul Gupta, Masaba Gupta, Neelesh Bhatnagar, Rahul Garg, Hira Group family office, Harish Shah, Singularity Growth.
Purple Style Labs has raised $36.1M across 5 funding rounds. Most recently, it raised $8.0M Series D in November 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2023 | $8.0M Series D | Sanket Parekh | First Round Capital, Andy Katz - Mayfield, Luke Sherwin, Neil Parikh, Atul Gupta, Masaba Gupta, Neelesh Bhatnagar, Rahul Garg, Hira Group family office, Harish Shah, Singularity Growth |
| Apr 14, 2023 | $14.0M Series C | Masaba Gupta, Astarc Ventures, Singularity Growth, Valpro, ValueQuest, Sid Yog | |
| Sep 29, 2022 | $1.2M Other Equity | Anurakt Jain | |
| Jun 27, 2022 | $10.0M Series B | Akash Bhansali | Girish Kulkarni, Harminder Sahni, Madhuri Dixit Nene, Mukul Agrawal, Navroz D. Udwadia, Rahul Garg, Rahul Kayan, Rishi Vasudev, Sid Yog, Sumit Jalan, Vineet Gautam |
| Aug 1, 2018 | $2.9M Other Equity | Binny Bansal, Jitendra Gupta, Astarc Ventures, Calcutta Angels, Operator VC |
