Loading organizations...
PureWow is a digital media company that develops and distributes curated lifestyle content for women. Its output includes articles, videos, and social media posts covering fashion, beauty, home, wellness, and entertainment. The company effectively utilizes digital channels to engage its audience with relevant advice and trends.
Ryan Harwood founded PureWow in 2010, drawing on his investment banking background. He identified a significant opportunity in the digital media landscape to deliver high-quality, targeted lifestyle content for women. This insight propelled the creation of a platform focused on sophisticated and accessible reporting.
PureWow primarily serves women in the Millennial and Generation X demographics, offering daily inspiration and practical advice for an enriched life. The company aims to remain a trusted resource, continually evolving its content and distribution to meet changing needs and reinforce its standing.
PureWow has raised $3.0M across 1 funding round.
PureWow has raised $3.0M in total across 1 funding round.
PureWow has raised $3.0M in total across 1 funding round.
PureWow's investors include Robert Pittman, Byers Capital, Cota Capital, Craft Ventures, Deep Fork Capital, DN Capital, f7 Ventures, Founders Fund, Great Oaks Venture Capital, Highbury Group, Innovation Endeavors, Lampros Capital Partners.
PureWow is not a technology company but a digital media company specializing in women's lifestyle content, targeting women aged 25-45 with topics like fashion, beauty, wellness, food, family, travel, tech, and home.[1][2][3][5] Founded in 2010 and acquired in 2017 by Gary Vaynerchuk's Gallery Media Group (part of VaynerX), it reaches over 100 million people monthly through its website, email newsletters, social media, video, mobile, and events, positioning itself as a "shortcut to a life well-lived" with original, judgment-free content.[2][3] It ranks among the top three largest U.S. women's media brands, per Forbes, and generates revenue through content distribution while using tech tools like Skimlinks and Comscore for operations.[2][4][5]
PureWow was founded in September 2010 by Ryan Harwood, backed by Bob Pittman's Pilot Group and high-profile women from wowOwow, including Joni Evans, Mary Wells Lawrence, Whoopi Goldberg, Liz Smith, Candice Bergen, and Lesley Stahl.[1] The idea emerged to create tailored lifestyle content for Millennials and Gen X women, starting with national and local editions in cities like New York, Los Angeles, Chicago, San Francisco, Dallas, and the Hamptons.[1] Early milestones included hiring Mary Kate McGrath as editor-in-chief in 2013, ranking #352 on Inc. Magazine's 2014 fastest-growing companies list, and raising $2.5 million in 2015.[1] In 2017, Gary Vaynerchuk and Stephen Ross's RSE Ventures acquired it to form Gallery Media Group, with Harwood becoming CEO of the new entity.[1][2]
PureWow rides the wave of digital media fragmentation and content personalization, leveraging technology for scalable distribution amid declining traditional publishing.[2][3][6] Its timing aligns with the rise of women-led lifestyle media in a post-pandemic era prioritizing wellness, family, and quick hacks, amplified by social algorithms and email newsletters that drive 100M+ monthly reach.[2][3] Market forces like affiliate tech stacks (Skimlinks) and analytics (Comscore) enable monetization without heavy ad reliance, while covering tech topics positions it to influence consumer tech adoption among millennial/Gen X women.[4][5][6] It shapes the ecosystem by humanizing tech through reviews and trends, bridging lifestyle media with emerging tools like wellness devices.[6]
PureWow's influence will grow through VaynerX synergies, expanding video/events and AI-enhanced personalization to sustain top-tier reach amid media consolidation.[2][3] Trends like short-form video, SEO-optimized wellness tech, and Gen Z crossover will shape its path, potentially boosting revenue beyond $16M via e-commerce integrations.[5][6] As digital lifestyle media evolves, PureWow could pioneer hybrid content-tech experiences, solidifying its role as the essential daily guide for women navigating modern life—elevating the everyday in an increasingly tech-saturated world.[5]
PureWow has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in May 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2015 | $3.0M Seed | Robert Pittman | Byers Capital, Cota Capital, Craft Ventures, Deep Fork Capital, DN Capital, f7 Ventures, Founders Fund, Great Oaks Venture Capital, Highbury Group, Innovation Endeavors, Lampros Capital Partners, Lerer Hippeau, Maverick Capital, Mohamad Makhzoumi, Polychain Capital, Quiet Capital, RRE Ventures, SciFi VC, SV Angel, Third Kind Ventures, Vayner RSE, Ed Zimmerman, Jim Pallotta, Louis Beryl, Andy Dunn, Jean Chatzky, Joni Evans, whoopi goldberg, Galvanize, Great Oaks Venture Capital, Carmelo Anthony, Pritzker Group Venture Capital, Gary Vaynerchuk |