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§ Private Profile · San Francisco, CA, USA
Dramatically better search and ads for marketplaces
Promoted.ai has raised $10.0M across 3 funding rounds.
Key people at Promoted.ai.
Promoted.ai was founded in 2020 by Andrew Yates (Founder) and Dan Hill (Cofounder and CTO).
Promoted.ai has raised $10.0M in total across 3 funding rounds.
Promoted.ai unifies search, native ads, and feed ranking for online marketplaces and scaled e-commerce apps to dramatically improve relevance (and revenue) using AI. We are a team of ex-Google, Meta, and Pinterest ads engineers. Our customers are publicly traded and late-stage marketplace companies like Eventbrite, Upwork, and Outschool. Our mission is to connect every buyer and seller.
Promoted.ai was founded in 2020 by Andrew Yates (Founder) and Dan Hill (Cofounder and CTO).
Promoted.ai has raised $10.0M in total across 3 funding rounds.
Promoted.ai's investors include Michael Seibel, Immeasurable, Interlace Ventures, Scale Asia Ventures, Y Combinator, Giovanni Gardelli, Preetha Parthasarathy, Vela Partners, Vincent Diallo, Rebel Fund, Root Ventures, Fabio Mondini de Focatiis.
Promoted.ai has raised $10.0M across 3 funding rounds. Most recently, it raised $6.0M Seed in June 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2022 | $6M Seed | Testmunk | Immeasurable, Interlace Ventures, Scale Asia Ventures, Y Combinator, Giovanni Gardelli, Preetha Parthasarathy, Michael Seibel, Vela Partners | Announced |
| Nov 12, 2021 | $2M Venture Round | Vincent Diallo, Rebel Fund | — | Announced |
| Nov 1, 2021 | $2M Seed | Interlace Ventures, Rebel Fund | Immeasurable, Root Ventures, Scale Asia Ventures, Y Combinator, Fabio Mondini DE Focatiis, Giovanni Gardelli, Preetha Parthasarathy | Announced |
Key people at Promoted.ai.
Promoted.ai is an AI-driven platform that dramatically improves search, discovery, and native advertising for online marketplaces and scaled e-commerce apps. By unifying search, feed ranking, promotions, and ads into a single optimized system, it enhances relevance and user engagement, leading to significant revenue growth—often increasing marketplace revenue by around 9% or more. The platform serves large marketplaces with existing search and ads teams, helping them outperform their in-house systems through advanced machine learning and real-time optimization. Customers include notable marketplaces like Hipcamp, Outschool, and RVshare, who have reported double-digit improvements in conversions and revenue after implementation[1][2][4].
Founded in 2020 by Andrew Yates and Dan Hill, both former Pinterest engineers, Promoted.ai emerged from a passion for building scalable optimization and measurement systems for marketplaces. The founders recognized that many marketplaces struggled with siloed search, recommendation, and advertising functions, which limited efficiency and revenue potential. Their solution was to unify these functions under one AI-powered platform to improve marketplace efficiency and profitability. Early traction came from working with customers like SnackPass and Hipcamp, with rapid growth and larger clients joining as the platform demonstrated consistent performance improvements[4][5].
Promoted.ai rides the growing trend of AI-driven optimization in e-commerce and marketplaces, where user experience and monetization increasingly depend on personalized, relevant search and advertising. The timing is critical as marketplaces scale and face pressure to improve profitability while managing complex internal teams and vendor relationships. By unifying search and ads, Promoted.ai addresses market inefficiencies and helps marketplaces capture more value from their traffic. Its approach also fosters a collaborative ecosystem among marketplace operators, potentially setting new standards for how marketplaces manage discovery and monetization[3][4][5].
Looking ahead, Promoted.ai is poised to deepen its impact by expanding its focus on promotions and building a vibrant community of marketplace experts sharing insights and strategies. As AI technologies evolve and marketplaces demand ever more sophisticated tools to boost average revenue per user (ARPU), Promoted.ai’s integrated, data-driven approach will likely become even more essential. Its influence may grow beyond optimization to shaping marketplace economics and advertising networks, helping marketplaces not only increase profitability but also innovate in how they engage buyers and sellers. This positions Promoted.ai as a key player in the future of marketplace technology and e-commerce monetization[4][5].
