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Primera Capital is an investment firm that funds early-stages technology companies.
Key people at Primera Capital.
Primera Capital operates as a venture capital firm, partnering with entrepreneurs to build enduring technology companies. Its core approach leverages a global network, hands-on operational expertise, and visionary market insight. The firm targets businesses establishing new ecosystems and marketplaces, prioritizing exceptional products addressing substantial markets and delivering transformative user experiences.
Established in 2007, Primera Capital was founded by seasoned professionals like Charles Philips, Mohan Gyani, and Sharam Sasson. Their extensive operational experience from technology and telecommunications leadership shaped the firm’s investment philosophy, rooted in providing crucial guidance and capital to scale impactful technology ventures.
The firm primarily serves ambitious entrepreneurs and founders of early-stage technology companies seeking strategic partnership and growth capital. Primera Capital’s vision transforms innovative dreams into viable businesses, enabling founders to lead significant industry changes. By nurturing disruptive companies, the firm aims to drive substantial market evolution.
Key people at Primera Capital.
Primera Capital is a venture capital firm dedicated to funding transformative technology companies at every stage—from seed to growth. Headquartered in Oakland, California, with additional presence in Littleton, Colorado, the firm’s mission is to partner with visionary entrepreneurs who are building enduring businesses that drive market evolution. Primera Capital’s investment philosophy centers on identifying authentic value, differentiating between hype and real opportunity, and supporting founders with both capital and hands-on operational expertise. The firm invests across a broad range of sectors, including enterprise software, SaaS, consumer tech, retail, healthcare technology, security, e-commerce, and education technology. With a global network and a flexible $100 million fund, Primera Capital has played a pivotal role in shaping the startup ecosystem, backing companies that have gone on to become industry leaders.
Founded in 2007 by telecommunications executive Ori Sasson, Primera Capital was built on the belief that the most impactful companies are those that create new ecosystems and communities. Over the years, the firm has evolved from a regional player to a globally active investor, backing startups in the United States, Canada, Israel, India, and France. Dhiraj Shah is currently a General Partner, and the firm continues to be led by a team with deep operational and investment experience. Early investments in companies like VMware (acquired by EMC), Chegg (CHGG), and Fandango (acquired by Comcast) established Primera Capital’s reputation for spotting game-changing products and visionary founders.
Primera Capital is well-positioned to capitalize on the ongoing digital transformation across industries. The firm’s focus on ecosystem-building and marketplaces aligns with the trend toward platform-driven innovation, where companies create value by connecting users, suppliers, and partners in new ways. By investing in both early-stage and growth-stage companies, Primera Capital helps bridge the gap between innovation and scale, supporting startups as they navigate the challenges of rapid growth and market expansion. The firm’s global reach and flexible capital structure make it a valuable partner for entrepreneurs looking to build companies with international impact.
Looking ahead, Primera Capital is likely to continue expanding its portfolio into emerging technologies and new markets, particularly as trends like AI, cybersecurity, and digital health accelerate. The firm’s ability to act independently and support founders with both capital and expertise will remain a key advantage in a competitive venture landscape. As the startup ecosystem becomes increasingly global and interconnected, Primera Capital’s focus on building enduring companies and fostering innovation will keep it at the forefront of technology investing. The firm’s legacy of backing transformative companies suggests that its influence will only grow in the years to come.