Primer Capital

Primera Capital operates as a venture capital firm dedicated to collaborating with technology entrepreneurs. The firm focuses on cultivating enduring technology companies by leveraging a robust global network, practical operational experience, and visionary market insight. It actively seeks out ventures that create new ecosystems, marketplaces, or communities, as well as those developing exceptional products designed to deliver transformative user experiences within expansive target markets.

The firm was founded in 2007 by Ori Sasson, who serves as a General Partner. The foundational insight behind Primera Capital was the recognition of technology's potential to drive significant market evolution through ecosystem creation and the imperative to support founders with comprehensive operational guidance beyond mere capital investment. This philosophy underpins its approach to identifying and nurturing promising early-stage companies.

Primera Capital primarily serves passionate, creative, and daring founders who are intent on revolutionizing their respective industries. Its long-term vision centers on driving market evolution, continually identifying game-changing products capable of widespread adoption, and empowering entrepreneurs to build the next generation of influential technology companies that define new paradigms.