B2B supplier of fresh/healthy packaged food
Key people at Positive.
Positive was founded in 2017 by James Chan (Founder) and Schuyler Deerman (Founder).
Positive is a B2B supplier specializing in fresh and healthy packaged food products, catering primarily to businesses such as retailers, foodservice providers, and wholesalers. Their product offerings focus on nutritious, ready-to-use packaged foods that meet growing consumer demand for health-conscious options. Positive addresses the challenge of sourcing consistent, high-quality fresh and healthy foods at scale, enabling their clients to serve health-aware customers efficiently. The company is experiencing growth momentum driven by increasing market trends favoring fresh, organic, and clean-label foods, supported by streamlined supply chain and distribution capabilities.
For an investment firm interested in Positive, the mission would likely center on supporting sustainable, health-focused food supply chains. The investment philosophy would emphasize backing companies that innovate in fresh and healthy food packaging and distribution, targeting sectors such as natural foods, organic produce, and health-oriented consumer goods. Positive’s impact on the startup ecosystem includes enabling healthier food access and supporting suppliers and retailers in scaling fresh food offerings.
Positive was founded by entrepreneurs with backgrounds in food distribution, health food retail, or food technology, motivated by the rising consumer demand for fresh, healthy packaged foods and the inefficiencies in traditional food supply chains. The idea emerged from recognizing a gap in the market for a reliable B2B supplier that could provide fresh, healthy packaged products with consistent quality and efficient delivery. Early traction likely involved partnerships with regional retailers or foodservice companies, validating the demand for their product range and supply model.
Positive rides the growing trend of health-conscious consumerism and the shift toward fresh, organic, and minimally processed foods. The timing is favorable due to increasing demand for transparency, sustainability, and convenience in food supply chains. Market forces such as rising health awareness, regulatory support for clean-label foods, and advances in supply chain technology work in their favor. Positive influences the broader ecosystem by enabling suppliers and retailers to meet evolving consumer preferences efficiently, fostering innovation in fresh food packaging and distribution.
Looking ahead, Positive is poised to expand its product portfolio and geographic reach, leveraging technology to enhance supply chain transparency and customer experience. Trends such as personalized nutrition, plant-based foods, and sustainability will shape their journey. Their influence may grow as a key enabler for health-focused food brands and retailers, helping to mainstream fresh, healthy packaged foods in the B2B market. Continued investment in technology and sustainable sourcing will be critical to maintaining competitive advantage and driving growth.
Key people at Positive.
Positive was founded in 2017 by James Chan (Founder) and Schuyler Deerman (Founder).
