PointFive

# PointFive: Cloud Efficiency Posture Management Leader

High-Level Overview

PointFive builds a Cloud Efficiency Posture Management (CEPM) platform designed to help enterprise organizations identify and eliminate cloud infrastructure waste.[1][5] Founded in 2023 and based in Tel Aviv, Israel, the company has raised $36M in Series A funding, with its most recent $20M round occurring seven months ago.[1] The platform uses proprietary DeepWaste™ detection technology to uncover hidden inefficiencies in cloud environments that traditional tools typically miss, enabling engineering teams to reduce cloud costs while embedding efficiency into their operational workflows.[2][3]

PointFive addresses a critical pain point for enterprises: cloud cost optimization has historically been treated as a financial afterthought rather than an engineering responsibility. The company's mission extends beyond simple cost reduction—it aims to foster a cultural shift where cloud efficiency becomes integral to how engineers approach infrastructure design and management.[4] For large-scale enterprises managing hundreds of services across multiple clouds, the platform promises to unlock tens of millions in annual savings alongside improved system resilience and reclaimed developer time.[1]

Origin Story

PointFive was founded by Alon Arvatz (CEO), Gal Ben David, and Amir Hozez, three entrepreneurs who witnessed firsthand the cloud cost management crisis at their previous company, IntSights.[4] When IntSights transitioned its cloud operations to Rapid7, the team discovered that despite significant cloud spending, they lacked effective tools to optimize costs and address inefficiencies.[4] This gap in the market—the absence of engineering-focused cloud cost management solutions—became the catalyst for PointFive's creation.

The founders spent over a year and a half developing a product that would redefine how organizations approach cloud efficiency. Rather than building another cost-tracking tool, they created a platform that integrates seamlessly into engineering workflows and provides actionable, contextualized insights.[4] The company's name itself reflects their ambitious vision: helping customers save "point five"—or 50%—of their cloud costs.[4]

Core Differentiators

• DeepWaste™ Detection Technology: PointFive's proprietary detection engine identifies cloud inefficiencies that legacy tools overlook by conducting deep resource scanning and analysis of cloud architecture.[1][3] The platform uses continuous, agentless monitoring to provide visibility into resource utilization patterns and dependencies.

• Engineering-First Design: Unlike financial-focused cost management tools, PointFive embeds efficiency directly into engineering workflows through integrations with Jira, ServiceNow, and Slack.[5] This approach transforms every engineer into a "champion of cloud efficiency" by providing tailored context alongside cost data.[3]

• Contextual Remediation: The platform doesn't just identify problems—it enriches cost data with usage patterns and resource relationships, enabling rapid validation and action.[5] Engineers receive specific guidance on how to fix inefficiencies rather than navigating ambiguous alerts.

• Team Attribution and Accountability: PointFive attributes each resource and optimization opportunity to the responsible team, enabling faster and more reliable remediation while fostering cross-company collaboration.[5]

Role in the Broader Tech Landscape

PointFive emerges at a critical inflection point in cloud infrastructure maturity. As enterprises have migrated workloads to cloud platforms over the past decade, cost management has become increasingly complex—yet most organizations still lack visibility into where waste occurs.[4] The company is riding the wave of cloud cost optimization becoming a strategic imperative rather than a cost-cutting exercise.

The timing is particularly favorable given three converging trends: (1) enterprises are under pressure to optimize spending in an uncertain economic climate, (2) cloud architectures have become so complex and decentralized that manual cost management is no longer viable, and (3) engineering teams increasingly recognize that efficiency is a marker of good engineering practice, not just a financial concern.[1][4] PointFive's positioning of cloud efficiency as a cultural and operational principle—rather than a compliance burden—resonates with how modern engineering organizations think about infrastructure.

The company's media recognition as "the hottest cloud startup" and "the real deal" signals growing industry validation for its approach.[1] By making efficiency a core engineering responsibility, PointFive is influencing how enterprises structure their cloud governance and how engineering teams measure success.

Quick Take & Future Outlook

PointFive is well-positioned to capture significant market share in the rapidly expanding cloud cost optimization space. The company's $36M in funding and strong founding team provide runway to expand its platform capabilities and market reach.[1] As cloud complexity continues to grow and enterprises face sustained pressure to optimize spending, the demand for engineering-led, context-aware cost management solutions will likely accelerate.

The key to PointFive's long-term influence will be whether it can successfully shift organizational culture—transforming cloud efficiency from a periodic audit exercise into a continuous, embedded engineering practice. If successful, the company could become foundational infrastructure for how enterprises manage cloud operations, similar to how observability platforms transformed monitoring and debugging. The next phase will likely involve expanding beyond cost optimization into broader cloud governance and sustainability metrics, positioning efficiency as a holistic engineering discipline.[1]