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§ Private Profile · Austin, TX, USA
Pocketmath is a technology company.
Pocketmath provides a self-serve mobile advertising platform designed for programmatic real-time bidding (RTB) inventory. The company’s core offering empowers advertisers with tools to efficiently purchase mobile ad placements and precisely target audiences on mobile devices. Its technology functions as a demand-side platform (DSP), enabling optimized ad delivery and campaign management for a diverse client base.
The company was co-founded by JD Lee, Eric Tucker, and Casey Grooms. Their entrepreneurial journey began with ventures into various technological fields, including facial recognition, before they pivoted to mobile advertising. This shift led to the establishment of Pocketmath, initially known as AdMunch, driven by an insight into the growing potential of programmatic advertising in the mobile ecosystem.
Pocketmath’s platform is utilized by advertisers seeking to maximize the reach and effectiveness of their mobile campaigns. The company's vision centers on streamlining and enhancing the process of mobile ad procurement, providing clients with direct control and robust analytics. It aims to remain a pivotal resource for advertisers navigating the complexities of the mobile programmatic landscape.
Pocketmath has raised $10.0M across 1 funding round.
Pocketmath has raised $10.0M in total across 1 funding round.
Pocketmath has raised $10.0M in total across 1 funding round.
Pocketmath's investors include SaeMin Ahn, Rakuten Ventures.
Pocketmath has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Series A in November 2014.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2014 | $10M Series A | Saemin AHN | Rakuten Ventures | Announced |
Pocketmath is a mobile adtech company headquartered in Singapore, with offices in locations including Austin, Texas; San Francisco; New York; London; and Sydney. It specializes in programmatic advertising solutions, offering a proprietary DSP (Demand-Side Platform) technology via its PRO Platform, which enables real-time media buying, audience targeting, and monetization for super apps, mobile developers, publishers, advertisers, and brands.[1][3][5][6] The company generates approximately $28.2 million in revenue, serves businesses seeking precise ad campaigns through features like real-time bidding (RTB) and advanced targeting by demographics, location, and behavior, and solves challenges in mobile user monetization by providing white-label audience network solutions that expand revenue streams beyond traditional media buying.[1][3][4]
Pocketmath targets super apps and their networks, innovating relationships with agencies and brands to grow the advertising ecosystem, while offering user-friendly tools for campaign management that support budgets of any size and integrate with multiple DSPs for global inventory access.[1][4]
Pocketmath emerged as a startup in the booming yet volatile ad-tech industry, establishing itself with a global footprint across Singapore (headquarters), the US (San Francisco, New York, Austin), London, and Sydney.[1][6] While specific founding year and founders are not detailed in available sources, the company underwent a significant rebranding and website overhaul, led by a Creative Director who conducted usability audits, competitive analysis, card-sorting for information architecture, and wireframing to align with marketing, product, and sales goals—marking a pivotal moment in professionalizing its digital presence.[6]
Early traction included positioning as a "new breed of adtech" innovator, with strategic messaging and CEO thought leadership amplifying its recognition, as highlighted in PR case studies.[2] This evolution shifted focus from core media buying to comprehensive programmatic monetization, including white-label solutions announced via Business Wire.[1]
Pocketmath stands out in mobile adtech through these key strengths:
These features provide complete control over ad spend, reach, and performance in a competitive landscape.[4]
Pocketmath rides the explosive growth of programmatic mobile advertising, capitalizing on the shift toward real-time, data-driven ad buying amid rising super app dominance in emerging markets and global app economies.[1][4] Timing aligns with surging mobile user bases and demand for precise targeting, as advertisers seek higher ROI in fragmented inventories—Pocketmath's RTB and white-label tools address this by democratizing access for mid-sized players against ad giants.[4]
Market forces like programmatic tech maturation and audience network expansion favor it, enabling super apps to monetize beyond core functions while influencing the ecosystem through innovative agency-brand relationships that grow overall ad spend.[1] By enhancing developer and publisher tools, it bolsters the mobile ad supply chain, contributing to a more efficient, inclusive adtech environment.[3][6]
Pocketmath is poised to deepen its white-label and PRO Platform adoption amid accelerating programmatic ad growth, potentially expanding via partnerships with more super apps and global DSPs. Trends like AI-enhanced targeting and privacy-focused monetization will shape its path, amplifying demand for its precise, flexible tools in a post-cookie world. Its influence may evolve from niche innovator to ecosystem enabler, scaling revenue beyond $28M as mobile ad markets hit new highs—reinforcing its role as a pivotal player in redefining adtech for the super app era.[1][4]