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§ Private Profile · Beijing, China
Plum is a technology company.
Plum has raised $125.8M across 10 funding rounds.
Key people at Plum.
Plum has raised $125.8M in total across 10 funding rounds.
Plum develops an intelligent personal finance platform, functioning as a smart money app designed to automate savings and investing for its users. The platform leverages artificial intelligence to analyze income and expenditure, identifying opportunities for automated deposits into savings pockets and offering accessible investment options. It also assists users in managing their budgets and finding better deals on household bills, streamlining financial management.
The company was co-founded in 2016 by Victor Trokoudes and Alex Michael. Their insight stemmed from the observation that many individuals struggle with consistent saving and effective money management. They aimed to create an intuitive solution that removes the manual effort from financial discipline, thereby democratizing access to smart financial tools.
Plum primarily serves individuals who seek to improve their financial health and grow their wealth without requiring extensive financial literacy or constant oversight. The company’s vision is to help people achieve long-term financial security by making saving, investing, and intelligent money management an effortless and integrated part of their daily lives, fostering financial resilience and growth.
Plum has raised $125.8M across 10 funding rounds. Most recently, it raised $35.0M Series C in March 2022.
Plum is a Canadian technology company that builds an AI-powered talent assessment platform to help enterprises make data-driven hiring, development, and retention decisions.[1][2][4][5] It serves HR teams in sectors like financial services, pharmaceuticals, healthcare, recruitment, and logistics by quantifying candidates' and employees' durable skills—such as adaptability, innovation, and communication—using psychometrics and scientific insights to predict job fit, boost retention, and reduce bias.[1][4][6] Plum solves core workforce challenges like poor hiring matches, high turnover, and inefficient talent management, delivering outcomes like 93% manager re-hire rates for recommended matches, 77% improved retention, 80% less time on resumes, and 78% more diverse hires.[2][5]
The platform spans the employee lifecycle, from pre-employment assessments to career navigation and culture analysis, with strong growth evidenced by partnerships (e.g., Wilson in 2025, hireEZ), awards (WorkTech 2023 Company to Watch, Stevie Awards), and client wins like Scotiabank (doubled retention) and Arup (global scalability).[1][2][6]
Plum was founded in 2012 in Kitchener-Waterloo, Ontario, Canada (headquartered in Waterloo), originally as Cream.hr before rebranding.[1][3] CEO and co-founder Caitlin MacGregor, a serial entrepreneur and Gold GLOBEE® Women World Awards winner, drew from personal experience: at her first job, a boss spotted her potential despite her inexperience, planting the idea for talent data democratization; later, using psychometrics for hiring revealed "the full human" beyond resumes, inspiring Plum to make such insights accessible beyond "ivory towers."[2][5]
Early traction built on MacGregor's vision to blend Industrial/Organizational Psychology with AI, evolving from basic assessments to a scalable platform for skills-based hiring and employee development. Pivotal moments include product launches integrating culture insights and career navigation, plus accelerating growth amid employer focus on skills and retention.[2]
Plum rides the skills-based hiring wave, shifting from credentials to durable skills amid AI disruption, labor shortages, and demands for diversity—trends amplified post-2020 by remote work and economic volatility.[1][2][4] Timing is ideal as 2023-2025 saw HR tech prioritize predictive analytics (e.g., Plum's WorkTech recognition), with market forces like regulation in finance/logistics favoring its behavioral assessments for resilient teams.[6]
It influences the ecosystem by enabling unbiased, high-retention workforces, powering partners' offerings, and setting standards for talent intelligence—helping firms like financial institutions build "long-term vision" teams in volatile sectors.[1][6]
Plum is poised to expand as skills-first hiring matures, leveraging AI advancements for deeper predictive models and global reach (already in multiple languages/countries).[5][6] Trends like employee-centric development and DEI mandates will fuel growth, potentially through more integrations or enterprise expansions in emerging markets. Its influence may evolve from assessment leader to full talent OS, empowering "human flourishing" at scale—echoing MacGregor's origin of unlocking superpowers to build thriving businesses.[2][5]
Plum has raised $125.8M in total across 10 funding rounds.
Plum's investors include Abhay Pandey, Faering Capital, Unilever Ventures, Tiger Global Management, 5Y Capital, Alkeon Capital, Lightspeed India Partners, Lightspeed Venture Partners, RTP Global, Akshay Bhushan, Gaurav Munjal, Girish Mathrubootham.
Key people at Plum.
