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PlayNetwork delivers comprehensive media experiences for commercial spaces, offering tailored music programming, sophisticated digital signage, and integrated audio-visual systems. Leveraging content curation and technical implementation, the company enables businesses to cultivate engaging atmospheres that enhance customer interaction and reinforce brand identity.
Kevin Robell founded PlayNetwork in 1994, identifying the commercial need for specialized licensed music and media services. Adam Brotman, initially a consultant, became CEO in 1996, expanding this core insight into a broader brand engagement platform. Early efforts transformed generic background media into curated sensory experiences.
PlayNetwork serves retail, restaurant, and hospitality clients, empowering brands to craft immersive customer journeys. Its mission is to inspire global emotional connections through dynamic music and media experiences. The company innovates, helping brands deploy entertainment and technology to deepen customer relationships and enrich their in-venue presence.
PlayNetwork has 2 tracked investments across 1 company. The latest tracked deal is $20.0M Other Equity in Soundtrack Your Brand in May 2016.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| May 5, 2016 | Soundtrack Your Brand | $20.0M Other Equity | — | Creandum, Northzone, Telia, Wellington Management |
| Jun 1, 2015 | Soundtrack Your Brand | $11.0M Series B | Telia | 14W, 2048 Ventures, ACME Capital, American Express Ventures, Astanor Ventures, Balderton Capital, Firstminute Capital, General Catalyst, TOM Hulme, Marcy Venture Partners, Northzone, RTP Ventures, Slow Ventures, Peter Read, Sherry Coutu, Steve Martocci, Creandum, Spotify, Wellington Partners |
