PlayAbly

PlayAbly turns ignored touchpoints into mini-games that capture attention, drive action, and generate real-time first-party data:across eCommerce, B2B funnels, restaurants, and in-store retail. As attention spans shrink to six seconds, brands can't afford lifeless popups, forms, or landing pages. We replace them with gamified conversion layers:quizzes, swipe games, stackers:that perform like performance marketing.

At Unity, our founding team helped personalize gameplay and ads for over 2 billion users. Now, we're bringing that behavioral insight to brand engagement, building a no-code platform where anyone can launch PlayAbly experiences in minutes. Think: instead of a "Spin to Win," a match-3 game that sells your product, segments your audience, and gets 4× the opt-ins.

Why now? Retargeting costs are up. Email/SMS open rates are down. And today’s customers are conditioned by the dopamine loops of TikTok and mobile games. Generic funnels can’t compete:but interactive ones can.

PlayAbly is already driving results:

Classkick (B2B): 5× ROI, 3× higher email open rates

Skout Snacks (DTC): 7× ROI, 20% higher AOV, 4× opt-in rates

89% of previously lost sessions re-engaged through PlayAbly games

We monetize on a usage + performance model, enabling fast adoption and deep long-term value. We're building a new category: AI-powered gamification that converts attention into intent, on any surface where customers meet brands.

https://www.playably.ai