Placer.ai is a technology company.
Placer.ai provides location intelligence and foot traffic data software, helping organizations understand real-world visitation patterns and market dynamics.
Placer.ai has raised $166.0M across 4 funding rounds.
Placer.ai has raised $166.0M in total across 4 funding rounds.
Placer.ai is a location analytics platform that delivers foot traffic data and consumer behavior insights using anonymized mobile device data.[1][3][4] It serves retail, commercial real estate, hospitality, economic development, local governments, civic organizations, CPG, and dining sectors by solving challenges in understanding offline visitation patterns, market trends, demographics, trade areas, and competitive benchmarking to inform real estate, marketing, operations, and policy decisions.[1][2][4][5] The company has shown strong growth momentum, reaching over 4,000 customers and $100M in ARR by 2024 since its 2018 launch, with monthly platform updates and expansion into reports on migration trends, tourism impact, return-to-office patterns, and industry trends.[2][4][5]
Placer.ai was founded in 2018 by Noam Ben-Zvi (CEO), Zohar Bar-Yehuda (Data Scientist), Oded Fossfeld (CTO), and Ofir Lemel (CPO).[1][4] The founders built the company around a mission to empower private and public organizations with actionable insights into physical world dynamics, starting with a world-class location analytics platform.[4] Early traction came from its proprietary foot traffic data, leading to rapid customer adoption across commercial real estate, retail, and civic sectors; by 2024, it had scaled to over 4,000 customers including top brands and achieved $100M ARR, evolving beyond basic metrics to include crime trends, planned developments, and specialized reports.[4]
Placer.ai rides the location intelligence trend, bridging digital and physical worlds amid rising demand for offline consumer data in a post-COVID era of hybrid work, e-commerce recovery, and urban planning shifts.[2][4][6] Timing aligns with needs for precise foot traffic recovery insights (e.g., offices, retail) and migration patterns driven by remote work and economic changes, fueled by market forces like retail media networks, tourism rebound, and data privacy regulations.[1][2][5] It influences the ecosystem by enabling better resource allocation for governments/non-profits, smarter site selection for retailers/real estate, and equitable community development through "Data for Good" initiatives.[7]
Placer.ai is poised for continued expansion by layering AI-driven insights on expanding datasets like crime trends and developments, potentially surpassing its 2024 $100M ARR milestone amid growing reliance on location data for AI-enhanced retail and urban strategies.[4] Trends like hyper-local marketing, return-to-office evolution, and climate-driven migration will shape its trajectory, amplifying influence as the go-to source for physical world intelligence in a digitally augmented economy.[2][5][6] This positions Placer.ai to deepen its role in decision-making, much like its foundational foot traffic platform transformed offline analytics.
Placer.ai has raised $166.0M in total across 4 funding rounds.
Placer.ai's investors include 1776, AirAngels, Alt Capital, Ambush Capital, Andreessen Horowitz, Ascension Ventures, Banana Capital, Buckley Ventures, City Light Capital, Climate Capital, Comcast Ventures, Coughdrop Capital.
Placer.ai has raised $166.0M across 4 funding rounds. Most recently, it raised $100.0M Series C in January 2022.