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Pixlee TurnTo is a technology company.
Pixlee TurnTo offers a unified software platform empowering brands to leverage authentic customer content across marketing and sales channels. Its core capabilities encompass user-generated content collection, robust ratings and reviews management, and streamlined influencer marketing execution. This technology enables businesses to integrate social proof and customer advocacy directly into their e-commerce strategies for enhanced performance.
Pixlee was founded in 2012 by Kyle Wong and Awad Sayeed. Their foundational insight recognized the increasing influence of peer recommendations and genuine customer experiences on modern purchasing decisions. They developed a systematic solution for brands to harness this valuable social proof, enabling more authentic and impactful marketing beyond traditional advertising.
The platform serves brands seeking to enhance customer engagement and drive commerce through trusted, community-driven content. Pixlee TurnTo helps these businesses cultivate stronger communities around their offerings, fostering loyalty and advocacy among their customer base. The company’s vision centers on establishing customer voices as central to brand narratives, driving sustained commercial success in an evolving market.
Pixlee TurnTo has raised $6.0M across 2 funding rounds.
Pixlee TurnTo has raised $6.0M in total across 2 funding rounds.
Pixlee TurnTo has raised $6.0M in total across 2 funding rounds.
Pixlee TurnTo's investors include David Jones, Brian Weiner, GS Shop, AngelPad, Canaan Partners, Craft Ventures, Founders Fund, Human Augmentation Syndicate, InterWest, Pear VC, Piva Capital, Propeller VC.
Pixlee TurnTo is a San Francisco-based technology company that provides a cloud-based Content Management System (CMS) specializing in user-generated content (UGC), influencer marketing, ratings & reviews, and related tools.[1][2][3] It enables brands to collect, curate, and distribute social UGC, influencer content, and customer reviews across e-commerce sites, emails, in-store displays, and other channels to drive engagement, conversions, and ROI from social and community efforts.[1][3][5] Serving over 1,000 clients like GNC, Alo Yoga, Tumi, Carnival Cruise Lines, and Kimpton Hotels, it targets marketers and e-commerce executives in retail and consumer brands, solving the challenge of authenticating marketing with customer-powered content that boosts revenue, brand affinity, and loyalty without heavy technical resources.[3][6]
The platform integrates seamlessly with tools like Magento and Attentive, offering features such as shoppable Instagram galleries, visual reviews on product pages, and automated publishing, with pricing starting at $399/month for commerce plans.[1][5] Acquired by Emplifi in November 2022, Pixlee TurnTo now enhances Emplifi's CX platform, combining UGC with social management and live commerce for scaled, customer-centric storytelling.[4][6]
Founded in 2011 in San Francisco, California, Pixlee TurnTo emerged as a pioneer in leveraging customer-generated content for marketing, raising $6.2M before its acquisition.[4] The company evolved from focusing on social UGC curation to a comprehensive suite integrating ratings, reviews, influencer tools, and text-based content like checkout comments and Q&A, addressing the need for multi-channel, shoppable experiences.[3][5] Key milestones include launching Pixlee for Creators in 2021 to streamline influencer relationships for community-driven brands and the pivotal 2022 acquisition by Emplifi, which expanded its reach within a larger social media management ecosystem.[6][8] Early traction came from brands seeking easy UGC integration beyond basic social feeds, with users praising its setup simplicity and customer insights.[1]
Pixlee TurnTo rides the wave of customer-powered commerce, where authentic UGC and reviews outperform traditional ads amid declining trust in branded content and rising e-commerce demands for social proof.[3][6] Its timing aligns with post-2020 surges in influencer marketing and shoppable social features on platforms like Instagram, enabling brands to convert passive engagement into sales without custom dev work.[1][5] Market forces like AI-driven personalization and unified CX platforms favor it, as seen in its Emplifi integration for social, live commerce, and care workflows.[6] It influences the ecosystem by paving the way for "customer at the center" strategies, competing with tools like Vyrill and Postscript while empowering retail sectors to blend community content with revenue-driving touchpoints.[4]
Post-acquisition, Pixlee TurnTo is poised to scale within Emplifi's CX Cloud, potentially expanding AI-enhanced UGC discovery and cross-channel orchestration for global brands.[6] Trends like generative AI for content curation, Web3 creator economies, and omnichannel retail will shape its path, amplifying influencer tools like Pixlee for Creators amid growing demand for relatable, shoppable experiences.[8] Its influence may evolve from standalone UGC leader to core enabler of authentic commerce stacks, sustaining momentum as brands prioritize loyalty over acquisition in a trust-scarce market—reinforcing its role in turning passionate customers into revenue engines.[1][3]
Pixlee TurnTo has raised $6.0M across 2 funding rounds. Most recently, it raised $4.0M Other Equity in August 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 12, 2015 | $4.0M Other Equity | David Jones | Brian Weiner, GS Shop |
| Oct 1, 2013 | $2.0M Seed | AngelPad, Canaan Partners, Craft Ventures, Founders Fund, Human Augmentation Syndicate, InterWest, Pear VC, Piva Capital, Propeller VC, Rembrandt Venture Partners, SciFi VC, Wildcat Ventures, Zetta Venture Partners, Evan Williams, James Hong, Marc Benioff, Mark Gorenberg, Andreessen Horowitz, Ariel Polar, Rothenberg Ventures, Robert E. Siegel |