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PickMyWork operates a digital gig platform connecting businesses with an on-demand, distributed sales force. It enables fintech and digital companies to efficiently acquire customers by mobilizing upskilled gig workers. Leveraging a pay-per-task model, the platform facilitates direct sales and customer onboarding, offering a scalable, cost-effective solution for market penetration.
Kajal Malik, Utsav Bhattacharjee, and Vidyarthi Baddireddy co-founded PickMyWork in 2019. Their insight addressed the high costs businesses, particularly in digital and fintech sectors, faced in customer acquisition. They conceived a platform harnessing the gig economy's agility, providing a scalable, performance-driven sales channel for this market need.
PickMyWork primarily serves digital commerce and fintech enterprises growing their customer base. The platform empowers these companies with a flexible, performance-based sales mechanism for market entry and growth. The company envisions cultivating a robust ecosystem streamlining customer acquisition through its expansive network of gig partners.
PickMyWork has raised $1.5M across 2 funding rounds.
PickMyWork has raised $1.5M in total across 2 funding rounds.
PickMyWork is a technology-driven gig economy platform that connects individuals with flexible, commission-based sales gigs primarily in the fintech sector. It enables gig workers to sell financial products such as credit cards and demat accounts, offering flexible work hours, weekly payments, and online training resources. The platform serves individuals seeking flexible sales opportunities and helps digital companies acquire customers at a low customer acquisition cost (CAC). PickMyWork has become India’s largest gig platform in this niche, facilitating customer acquisition for major brands like Google Pay and Amazon Pay by leveraging a digitally equipped distributor network[1][2][3][4].
Founded in 2019 by Richa Kar, a notable entrepreneur who previously co-founded Zivame, and her co-founder Vidyarthi Badireddy, PickMyWork emerged from the belief that income opportunities should not be limited by geography, language, or privilege. The idea was to unlock dignified earning options for millions across India, especially in Tier 2 and Tier 3 cities and remote areas. Early traction included signing major digital wallet companies for merchant acquisition and launching the PickMyWork app in 2020. Over five years, the company has empowered over 65,000 gig workers and enabled more than ₹20 crores in earnings, establishing a robust tech and operational backbone for nationwide campaigns[1][3][4].
PickMyWork rides the growing trend of the gig economy and digital financial inclusion in India. The timing is favorable due to increasing digital adoption, fintech expansion, and the demand for flexible work opportunities among youth and underserved populations. By providing a scalable, low-cost customer acquisition channel for fintech and digital companies, PickMyWork influences the broader ecosystem by bridging the gap between digital services and last-mile consumers, especially in less urbanized regions. This model supports financial inclusion and employment generation simultaneously[1][2][4].
Looking ahead, PickMyWork aims to expand its product categories to add more value to gig partners and deepen its network to cement its position as India’s most trusted gig platform. The company targets over ₹20 crores in gig worker earnings in fiscal year 2026, signaling strong growth momentum. Trends such as increasing gig work acceptance, fintech penetration, and digital payments adoption will shape its journey. PickMyWork’s influence is likely to grow as it continues to innovate in flexible work models and customer acquisition strategies, potentially expanding beyond fintech into other sectors[4].
This trajectory ties back to PickMyWork’s founding mission of democratizing income opportunities and enabling dignified, flexible work for millions across India.
PickMyWork has raised $1.5M in total across 2 funding rounds.
PickMyWork's investors include Tim Draper, William Bao Bean, SOSV, Akash Gupta, Gaurav Chopra, Prajakt Deolasee, 888 VC, Sarita Raichura, Chandigarh Angels Network, Imperier Holdings, Mumbai Angels, Soonicorn Ventures.
PickMyWork has raised $1.5M across 2 funding rounds. Most recently, it raised $500K PickMyWork Other Equity in February 2026.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 11, 2026 | $500K PickMyWork Other Equity | Tim Draper | |
| Sep 1, 2022 | $1.0M Seed | William Bao Bean | SOSV, Akash Gupta, Gaurav Chopra, Prajakt Deolasee, 888 VC, Sarita Raichura, Chandigarh Angels Network, Imperier Holdings, Mumbai Angels, Soonicorn Ventures, Upaya Social Ventures, Venture Catalyst, We Founder Circle |