Pick1 is a company.
Pick1 has raised $1.0M across 1 funding round.
Key people at Pick1.
Pick1 was founded by Paolo Privitera (Founder) and Armando Biondi (Founder & Chairman).
Pick1 has raised $1.0M in total across 1 funding round.
Key people at Pick1.
Pick1 was founded by Paolo Privitera (Founder) and Armando Biondi (Founder & Chairman).
Pick1 has raised $1.0M in total across 1 funding round.
Pick1's investors include 500 Startups, COREangels.
Priority1 is a privately held, non-asset-based logistics brokerage provider specializing in proprietary technology for small and medium shippers to manage transportation spend efficiently.[1] It leverages over 1.5 million annual shipments and group purchasing power with North American carriers to deliver cost control, visibility, and simplified logistics, serving customers through tools like an industry-leading Transportation Management System (TMS).[1] The company's mission centers on innovating and leading by exceeding expectations for customers, employees, and vendors via people, technology, and value, with a focus on sectors like freight brokerage and supply chain management.[1]
Founded as a full-service logistics arm of parent company Priority Wire & Cable, Priority1 handles 47,000+ carriers and 3.5 million shipments, emphasizing results, inspiration, trust, and yield as core principles.[1]
Priority1 was founded in 1995, capitalizing on the resources of its asset-based parent, Priority Wire & Cable, to launch as a full-service logistics company.[1] This origin leveraged group purchasing power and early TMS technology to help customers control freight costs from the outset.[1]
A pivotal moment came in 2008 with the launch of its Independent Agent Network model, providing agents with competitive rates, back-office support, and advanced technology.[1] This initiative grew hundreds of agent businesses, enabling entrepreneurial success and expanding Priority1's reach in the North American freight market.[1]
Priority1 rides the trend of digital transformation in logistics, introducing proprietary tech to non-asset-based brokerage amid rising e-commerce and supply chain complexity.[1] Timing aligns with post-2008 freight market evolution, where agent networks and TMS address shipper needs for visibility and cost efficiency without owning assets.[1]
Market forces like North American carrier fragmentation favor its volume-leveraged partnerships, influencing the ecosystem by empowering small/medium shippers and agents—democratizing access to advanced tools and reducing barriers for efficient distribution.[1] As logistics tech integrates AI and data analytics, Priority1's model positions it to enhance startup-like agility in traditional freight, supporting broader supply chain resilience.
Priority1's agent-driven, tech-enabled brokerage stands out for scaling efficiency in fragmented freight markets, with next steps likely expanding TMS capabilities amid AI-driven logistics trends.[1] Rising demand for resilient supply chains—from e-commerce surges to nearshoring—will shape its growth, potentially amplifying influence through deeper carrier integrations or international expansion.
Tying back to its roots as a 1995 innovator, Priority1 remains your product, our priority—poised to lead as shippers prioritize tech-savvy, cost-effective logistics in a data-heavy world.[1]
Pick1 has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in September 2012.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2012 | $1.0M Seed | 500 Startups, COREangels |
