PDG+creative

PDG+creative operates as a full-service marketing and digital solutions agency, specializing in crafting comprehensive strategies that encompass branding, interactive development, and business optimization. The firm provides targeted marketing campaigns, builds authentic brand identities, and develops bespoke web and app solutions, alongside offering consulting and IT workflow services. Their technical approach emphasizes strategic storytelling and digital execution to foster meaningful client-audience connections.

The company was founded in 1993 by Matt Pendergraff and his wife Barb, driven by an insight into the need for integrated business support beyond traditional creative services. Andrew Oleson later took ownership in 2014 and currently serves as CEO. PDG+creative is recognized as a Service-Disabled Veteran-Owned Business, a foundational aspect that influences its operational values and commitment to discipline and mission-driven work.

PDG+creative partners with businesses and individuals seeking to realize their growth aspirations, with a particular focus on supporting veteran-owned enterprises and organizations within the veteran community. The firm's vision is to help clients navigate their market challenges, effectively communicate their value, and transform their strategic objectives into tangible successes, propelling their long-term development.

High-Level Overview

PDG+creative is a Bartlesville, Oklahoma-based marketing and communications firm specializing in branding, strategy, interactive design, graphic design, and website development for businesses and organizations.[1][2] The company partners with clients to craft authentic brands, refine stories for audience connection, and build functional tech solutions like websites and apps that automate workflows and solve problems, emphasizing a collaborative approach to turn visions into reality.[2] Recognized as Bartlesville's 2019 Small Business of the Year, PDG+creative focuses on comprehensive marketing strategies through services like PDG+all access, which analyzes business needs to deliver custom proposals.[2]

Origin Story

Founded around 1993, PDG+creative marked its 21st year in business by 2014, establishing deep roots in Bartlesville as a local firm dedicated to communications, marketing solutions, and graphic design.[1] The company's evolution centers on a passion for partnering with visionary businesses, evolving from core design services to a full-spectrum agency offering branding, strategy, and interactive tech, while maintaining a commitment to authentic storytelling and client-led growth.[2] Key milestones include community recognition as Small Business of the Year in 2019, reflecting sustained local impact and a forward-looking vision for long-term service.[2]

Core Differentiators

• Collaborative Partnership Model: Works closely with clients who share a "winning vision," providing strategy, experience, and knowledge while letting clients lead, including tools like PDG+all access for tailored marketing analysis and proposals.[2]
• Brand-Centric Expertise: Crafts "stunningly designed and stridently consistent" brands that drive audience identification, emphasizing authenticity, careful design, and fierce defense of client identity.[2]
• Interactive and Tech Solutions: Builds websites, apps, and automated workflows that "work for you," simplifying, securing, and showcasing how clients solve problems, beyond basic digital presence.[2]
• Holistic Marketing Approach: Combines graphic design, communications, and strategy to create meaningful connections, with a focus on measuring twice and cutting once for refined audience targeting.[1][2]
• Local Dedication and Recognition: Bartlesville-based with proven community trust, honored as 2019 Small Business of the Year, empowering businesses to reach full potential.[2]

Role in the Broader Tech Landscape

PDG+creative rides the trend of integrated digital marketing in a fragmented online ecosystem, where authentic branding and functional interactive tools are essential for businesses to stand out amid rising digital noise.[2] Timing favors small, agile firms like PDG+creative as local and mid-sized companies increasingly demand affordable, customized solutions over generic agency services, amplified by post-pandemic shifts to hybrid marketing and e-commerce.[1][2] Market forces such as audience fragmentation and the need for automated, secure tech workflows position them well, influencing the ecosystem by empowering regional startups and organizations with scalable branding that fosters meaningful connections and growth.[2]

Quick Take & Future Outlook

PDG+creative is poised to expand its "big vision" through deeper interactive offerings like AI-enhanced personalization and advanced automation, capitalizing on trends in hyper-targeted marketing and seamless digital experiences.[2] Evolving consumer demands for authenticity and efficiency will shape their trajectory, potentially growing influence via national outreach while leveraging Bartlesville roots for trusted, community-driven innovation. As they continue partnering on client visions, expect sustained local impact scaling to broader empowerment of visionary businesses.