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§ Private Profile · 4653 Nall Rd Ste F7, Dallas, Texas, 75244, United States
Parfait is a technology company.
Parfait builds an AI-powered commerce solution that designs and creates custom wigs and hair extensions. Leveraging advanced computer vision and biometric analysis, the company’s platform allows for precise customization, streamlining the typically complex and time-consuming process of obtaining tailored hair products. This technical approach focuses on delivering perfectly fitted and styled wigs by analyzing individual facial features and preferences.
The company was founded in 2021 by Isoken Igbinedion, Ifueko Igbinedion, Marlyse Reeves, and Simone Kendle. The four co-founders, including Isoken with an MBA from Wharton and Ifueko with a PhD from MIT, recognized the significant challenges and inefficiencies within the traditional wig industry, particularly for women of color. Their insight stemmed from a personal understanding of the arduous, hours-long process required to achieve custom hair solutions, leading them to apply technology to a historically underserved market.
Parfait primarily serves individuals, particularly women of color, seeking personalized hair products, and extends its offerings to brands and retailers looking to integrate customizable beauty solutions. The company envisions transforming the beauty industry by developing technologically advanced products and experiences that genuinely acknowledge and cater to diverse needs. Parfait aims to establish a new standard for accessibility and personalization in beauty.
Parfait has raised $5.0M across 1 funding round.
Parfait has raised $5.0M in total across 1 funding round.
Parfait has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2022 | $5M Seed | Kobie Fuller | Amazon Alexa Fund, Convoz, Craft Ventures, Electric Capital, Long Journey Ventures, NFX, Ravelin Capital, Sequoia Capital, Serena Ventures, TQ Ventures, Brad Lewthwaite, Colin Carrier, Jared Leto, Joao Otavio Oliverio, Justin Timberlake, Kevin Colas, Kevin Weil, RON Pragides, Scott Belsky, William Miller | Announced |
Parfait is a New York-based beauty tech startup founded in 2021 that builds an AI-powered platform for custom wig creation, using biometric analysis and facial recognition to match wig size, skin tone, and style for a natural fit, primarily targeting Black and brown women in the beauty and fashion industry.[1][2] It serves individual consumers via e-commerce (B2C) while enabling brands and retailers to offer customizable beauty products, solving the problem of ill-fitting, generic wigs through personalized, tech-driven solutions that address biases in AI for diverse skin tones.[1][2] The company has gained early recognition for its innovative approach in a niche market, though specific growth metrics like revenue or user base are not publicly detailed in available sources.[1]
Parfait was co-founded in 2021 by Isoken Igbinedion, who serves as CEO, with a mission to empower Black and brown women through custom wig products in the beauty tech space.[1] Igbinedion's background highlights a commitment to tackling AI biases in tech, emerging from the need for better personalization in hair solutions for underrepresented groups.[1] Early traction came via recognition in founder spotlights, positioning Parfait as a standout Black-led beauty tech venture, though pivotal funding or milestone events beyond its launch are not specified in sources.[1]
(Note: Separate entities like Parfait Technology Private Limited, an Indian manufacturing firm founded in 2017 specializing in press tools and dies, appear unrelated to this beauty tech company.[3][4][5][6])
Parfait rides the wave of AI personalization in beauty and e-commerce, capitalizing on post-2020 surges in digital customization amid rising demand for inclusive beauty tech amid diverse consumer bases.[1][2] Timing aligns with growing scrutiny on AI ethics, particularly biases in facial recognition, positioning it to influence standards for equitable tech in fashion.[1] Market forces like expanding global e-commerce (noted in 11,246 related companies) and beauty industry shifts toward tech-enabled personalization favor its model, while it contributes to the ecosystem by spotlighting Black founders and fostering AI applications for minority communities.[1]
Parfait is poised to scale its AI platform amid booming beauty tech investments, potentially expanding to more product lines like extensions or full beauty suites as biometric tech matures.[1][2] Trends in ethical AI, inclusive e-commerce, and AR try-ons will shape its path, amplifying influence in diverse beauty markets. As a 2021 entrant with strong founder momentum, it could redefine customization standards, evolving from niche wigs to a broader beauty commerce leader—echoing its core promise of natural, bias-free personalization.[1]
Parfait has raised $5.0M in total across 1 funding round.
Parfait's investors include Kobie Fuller, Amazon Alexa Fund, Convoz, Craft Ventures, Electric Capital, Long Journey Ventures, NFX, Ravelin Capital, Sequoia Capital, Serena Ventures, TQ Ventures, Brad Lewthwaite.