Paceline is a technology company.
Paceline has raised $40.0M across 3 funding rounds.
Key people at Paceline.
Paceline has raised $40.0M in total across 3 funding rounds.
Key people at Paceline.
Paceline has raised $40.0M in total across 3 funding rounds.
Paceline's investors include 2.12 Angels, Acrew Capital, Alumni Ventures, Bloomberg Beta, Roger Bamford, Abstract Ventures, at.inc/, Bain Capital Ventures, Blank Ventures, Foundation Capital, Fuel Capital, Greylock.
Paceline is a San Francisco-based health and fintech startup founded in 2019 that builds a mobile app rewarding users for physical activity with financial incentives from wellness brands and financial services.[1][2][4][5] The platform connects to wearables like Apple Watch, Fitbit, or Garmin to track 150 minutes of weekly elevated heart rate activity—equivalent to under 30 minutes daily—unlocking personalized rewards such as gift cards, exclusive offers, and cashback based on spending habits.[2][5] It serves everyday consumers seeking motivation for healthier lifestyles while partnering with brands like Gainful, Kind, and Home Chef for customer acquisition and data insights, solving the problem of exercise adherence through tangible financial benefits.[2][4] With $64 million in total funding, including a $29.5 million Series A led by Acrew Capital, Paceline shows strong growth momentum via product launches like a movement-powered Visa card offering up to 5% cashback for activity streaks.[1][2]
Paceline was founded in 2019 by CEO Joel Lieginger, who leads a team of under 75 employees focused on redefining wellness through financial incentives.[1][4] The idea emerged from recognizing that traditional financial services overlook health motivations, prompting Lieginger to create a platform that "reinvents traditional financial services models... in favor of our customers" by embedding wellness rewards.[2] Early traction came from integrating with popular wearables and securing partnerships with consumer brands, culminating in the 2023 Series A funding round that fueled user base expansion and more collaborations.[2] Pivotal moments include launching the Health-Based Rewards Visa card, which ties spending rewards directly to weekly activity streaks, accelerating its position as an embedded finance player in health.[1]
Paceline rides the intersection of healthtech and fintech, capitalizing on post-pandemic demand for preventive wellness amid rising healthcare costs and wearable adoption (e.g., Apple Watch's market dominance).[2][4][5] Timing aligns with embedded finance trends, where apps layer financial products onto non-financial experiences, as seen in its Visa card innovation amid a $100B+ digital rewards market.[1] Favorable market forces include consumer shift toward gamified health (e.g., 150-minute streaks mirroring WHO guidelines) and brands seeking loyal, data-rich audiences, positioning Paceline to influence ecosystems by normalizing "movement-powered" finance and driving insurer/employer adoption for population health.[2][4] It contributes to a broader tech push for outcome-based wellness, potentially reducing U.S. $4.3 trillion annual chronic disease burden through sustained activity.
Paceline is poised to scale as the go-to embedded wellness platform, leveraging its $64M war chest for deeper fintech integrations like insurance-tied rewards and B2B expansions with employers.[1][2] Trends like AI-personalized incentives, Web3 loyalty (e.g., tokenized streaks), and regulatory tailwinds for health data will shape its path, amplifying user retention beyond 150-minute goals. Its influence may evolve from consumer app to ecosystem orchestrator, powering "health-first" banking and corporate wellness, ultimately redefining how tech incentivizes longevity in a sedentary world—motivating not just movement, but lifelong financial wellness.[2][4][5]
Paceline has raised $40.0M across 3 funding rounds. Most recently, it raised $30.0M Series A in June 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2021 | $30.0M Series A | 2.12 Angels, Acrew Capital, Alumni Ventures, Bloomberg Beta, Roger Bamford | |
| Nov 1, 2020 | $5.0M Seed | Abstract Ventures, Acrew Capital, at.inc/, Bain Capital Ventures, Blank Ventures, Foundation Capital, Fuel Capital, Greylock, Hyperplane Venture Capital, Lightspeed Venture Partners, Long Journey Ventures, Montage Ventures, MS&AD Ventures, NextView Ventures, Pantera Capital, Propel Venture Partners, SV Angel, Ulu Ventures, Antoine Nivard, Leah Busque, Mo El-Bibany, Nola Masterson, Oshri Kaplan, Russell Cook | |
| Nov 1, 2020 | $5.0M Series A | Afore Capital, Flourish Ventures, Launchpad Capital, Propel Venture Partners |