OurRitual is a technology company.
OurRitual has raised $7.0M across 2 funding rounds.
OurRitual has raised $7.0M in total across 2 funding rounds.
OurRitual has raised $7.0M in total across 2 funding rounds.
OurRitual's investors include sequel, StartHer, Venrex, Omid Ashtari, Rosaleen Blair, Alumni Ventures, Blockchain Capital, Cubit Investments Ltd, Entrepreneur First, F2 Capital, GGW Ventures, Lorie&co.
OurRitual is a technology-driven platform that provides hybrid relationship support services, combining expert-led therapy sessions with personalized, science-based digital exercises through a mobile app. It primarily serves couples and individuals seeking to improve communication, intimacy, conflict resolution, and overall relationship health. By integrating licensed therapists with interactive digital content such as quizzes, video lessons, and journaling prompts, OurRitual offers an accessible, affordable, and flexible alternative to traditional couples therapy, enabling users to work at their own pace and on their own terms[1][2][4].
The platform addresses the common problem of limited access to effective couples therapy by blending clinical expertise with scalable technology, making relationship support more convenient and engaging. Since its public launch in October 2022, OurRitual has gained traction as a modern solution that feels like an in-office experience but with the added benefits of digital learning and lower costs[1][4].
Founded in 2021 (or 2022, with some sources citing both years) by David Pruwer (CEO), Nir Shtern (CPO), and Gilad Meir (CTO), OurRitual emerged from the founders' desire to make expert couples therapy more accessible and adaptable to modern lifestyles. The idea was to combine traditional therapy methods with technology to create a scalable platform that supports couples both individually and together. Early development focused on integrating licensed therapists with a digital platform offering interactive lessons and exercises, which helped the company gain early traction and clinical credibility[1][2][3].
The involvement of clinical experts like Dr. Orna Guralnik, Chief Clinical Officer and psychoanalyst, underscores the company’s commitment to a deep theoretical and clinical foundation, distinguishing it from other online therapy tools[3].
OurRitual rides the growing trend of digital mental health solutions, particularly in the niche of couples therapy, which has historically been less accessible and more stigmatized. The timing is favorable due to increased societal openness to teletherapy, advances in mobile health technology, and rising demand for personalized, flexible mental health care. Market forces such as the ubiquity of smartphones, the normalization of remote therapy, and the need for scalable mental health interventions work in its favor.
By blending technology with clinical expertise, OurRitual influences the broader ecosystem by setting a new standard for hybrid therapy models, potentially expanding the reach of relationship support and reducing barriers to care[1][4].
Looking ahead, OurRitual is positioned to expand its user base by continuing to refine its hybrid therapy model and deepen its clinical offerings. Trends such as AI-driven personalization, increased integration of digital therapeutics, and growing mental health awareness will likely shape its evolution. The company’s influence may grow as it demonstrates the efficacy and scalability of combining expert therapy with digital tools, potentially inspiring similar innovations in other mental health niches.
As relationship dynamics evolve and demand for accessible, effective support rises, OurRitual’s mission to make expert couples care widely available remains highly relevant, promising ongoing impact in the mental health and technology intersection[1][3][4].
OurRitual has raised $7.0M across 2 funding rounds. Most recently, it raised $5.0M Seed in July 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2024 | $5.0M Seed | sequel, StartHer, Venrex, Omid Ashtari, Rosaleen Blair | |
| Oct 1, 2022 | $2.0M Seed | Alumni Ventures, Blockchain Capital, Cubit Investments Ltd, Entrepreneur First, F2 Capital, GGW Ventures, Lorie&co, Oak HC/FT, Pareto Holdings, Picus Capital, Polychain Capital, Project A Ventures, Techstars, TrueSight Ventures, Valar Ventures, Ben Holmes, Ian Hogarth, Rupert Loman, William Wolf |