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§ Private Profile · Oulu, Oulu, Finland
Oura is a technology company.
Oura Health develops and markets the Oura Ring, a sophisticated wearable device designed to track and interpret various physiological signals. This smart ring integrates advanced sensors and algorithms to provide users with comprehensive insights into their sleep patterns, recovery, and daily activity. Its technical approach emphasizes continuous, accurate data collection from the finger, offering a discreet and comfortable way for individuals to monitor key health indicators and understand their body's responses over time.
The company was founded in 2013 in Oulu, Finland, by Petteri Lahtela, Kari Kivelä, and Markku Koskela. Their founding insight centered on the idea of transforming personal health by making health monitoring a seamless and intuitive daily practice. They aimed to empower individuals with accessible and precise data about their well-being, moving beyond traditional methods to offer a proactive approach to health management.
Millions of users globally utilize the Oura Ring to prioritize their health journey and make informed lifestyle decisions. The company's mission is to integrate health into daily life, enabling individuals to achieve a balanced existence. Oura envisions a future where personalized physiological data guides users toward a deeper understanding of themselves and fosters continuous well-being.
Oura has raised $1.2B across 9 funding rounds.
Key people at Oura.
Oura was founded in 2013 by and Markku Koskela (Co-Founder) and Kari Kivelä (Co-Founder) and Petteri Lahtela (Co-Founder).
Oura has raised $1.2B in total across 9 funding rounds.
Key people at Oura.
Oura has raised $1.2B across 9 funding rounds. Most recently, it raised Secondary Market in January 2026.
Oura is a Finland-based health technology company that develops the Oura Ring, a smart ring wearable that tracks over 20 biometrics including sleep stages, heart rate variability, blood oxygen, body temperature, activity, stress, and menstrual cycles to deliver personalized daily scores for readiness, sleep, and activity.[2][4][5] It serves millions of individual consumers worldwide seeking holistic wellness insights, as well as enterprises like hospitals, banks, sports teams (e.g., NBA, WNBA, Aston Martin Red Bull Racing), and organizations via its Oura for Business platform, solving the problem of fragmented health tracking by providing a comfortable, screenless device that emphasizes recovery, preventative health, and long-term patterns over single-metric focus.[1][2][8] With over 5.5 million rings sold, 900+ employees, and strong growth through expansions like Oura Ring 4 in 2024 and enterprise solutions, Oura has evolved from a sleep tracker into a comprehensive personal health companion.[1][2][5]
Oura was founded in 2013 in Oulu, Finland, by a group of tech visionaries who identified a gap in wearable technology for accurately measuring sleep and recovery—key pillars of health that existing tools overlooked.[1][2][3] The first-generation Oura Ring launched in March 2015 after over a decade of research, marking early traction through precision and comfort.[3] Pivotal moments include expansions into enterprise products like Health Risk Management by 2022, integrations such as FDA-cleared Natural Cycles for reproductive health in August 2022, heart health features (Cardiovascular Age and VO2 Max) in May 2024, and the release of Oura Ring 4 in October 2024 with Smart Sensing technology for adaptive, personalized data.[1][5]
Oura rides the explosive growth in preventative health and wearable tech, capitalizing on post-pandemic demand for personalized wellness amid rising chronic disease awareness and remote work's focus on employee wellbeing.[1][2][8] Timing aligns with AI-driven health insights and regulatory nods like FDA-cleared integrations, positioning it ahead of competitors in a market shifting from fitness bands to discreet, always-on rings.[1][5] Favorable forces include consumer preference for non-intrusive devices and enterprise adoption for performance optimization (e.g., sports leagues), influencing the ecosystem by setting standards for biometric accuracy and expanding into B2B/research applications that normalize ring-form wearables.[1][3][8]
Oura is poised to deepen its preventative health leadership with ongoing innovations like expanded cardiovascular/metabolic features and enterprise scalability, potentially capturing more B2B market share as organizations prioritize data-driven wellness.[1][8] Trends in AI personalization, reproductive/longevity tech, and HSA/FSA eligibility will accelerate adoption, evolving Oura from sleep pioneer to indispensable daily health compass amid a wellness revolution.[2][7] As biometric wearables mature, Oura's research moat and global scale suggest sustained influence, empowering users to make health a proactive practice.
Oura was founded in 2013 by and Markku Koskela (Co-Founder) and Kari Kivelä (Co-Founder) and Petteri Lahtela (Co-Founder).
Oura has raised $1.2B in total across 9 funding rounds.
Oura's investors include Dexcom Ventures, Fidelity Management & Research Company, Elysian Park Ventures, The Chernin Group, 125 Ventures, Andreessen Horowitz, Athletico Ventures, C2 Investment, Cambrian Ventures, Canaan Partners, Coatue, Commerce Ventures.
