Our Place is a direct-to-consumer kitchenware company founded in 2019, specializing in multifunctional, non-toxic cookware and tableware designed to simplify cooking and foster shared meals.[1][3] It serves home cooks, multicultural families, and corporate clients across the US, UK, Canada, and Australia, solving the problem of cluttered, outdated kitchen tools by creating versatile products like the flagship Always Pan—a 10-in-1 pan that replaces multiple traditional pieces—alongside items like the Perfect Pot, Wonder Oven, and Heirloom dinnerware.[1][2][4][6] The brand emphasizes joy in home cooking, with strong growth evidenced by viral product launches, expanded retail and global markets, operational efficiencies via partners like ShipBob (saving $1.5M in freight costs and halving delivery times to 2.5 days), and projections to ship over 1 million parcels in 2024.[1]
Our Place was co-founded in 2019 by Shiza Shahid and Amir Tehrani, immigrants who drew from personal experiences of building community through shared home-cooked meals in America.[1][3] Frustrated by kitchenware that didn't suit modern, multicultural cooking traditions, they launched with the Always Pan, a sleek, versatile product that quickly went viral, sparking rapid expansion into appliances, tools, and tableware.[1][3] Key early traction came from its multifunctional design and aesthetic appeal, leading to millions of customers worldwide; pivotal operational upgrades, like scaling to four warehouses with ShipBob, fueled further momentum under COO Ali Shahid.[1]
Our Place rides the wave of direct-to-consumer (DTC) e-commerce and smart kitchen innovation, blending physical products with tech-enabled operations like ShipBob's fulfillment network for scalable, cost-efficient global expansion without heavy tech investments.[1] Timing aligns with post-pandemic home cooking booms, rising demand for non-toxic, sustainable goods amid health and environmental concerns (e.g., PFAS bans), and multicultural consumer shifts favoring versatile tools over specialized ones.[3][5] Market forces like e-commerce growth and supply chain tech favor its model, influencing the ecosystem by proving DTC kitchenware can achieve viral scale, inspire copycats in multifunctional design, and elevate standards for ethical manufacturing in consumer goods.[1][3]
Our Place is poised for continued DTC dominance, with innovations like Titanium Pro lines and NoCo™ signaling deeper R&D into durable, health-focused cookware amid tightening regulations on toxins.[4][5] Trends like AI-optimized supply chains, global meal-kit synergies, and premium home-entertaining will shape its path, potentially driving retail partnerships and B2B growth via corporate gifting.[1][2] Its influence may evolve from viral sensation to category leader, "building a bigger table" by mainstreaming inclusive, joyful cooking—cementing its mission as modern kitchens prioritize connection over complexity.[3]
Our Place has raised $2.0M in total across 1 funding round.
Our Place's investors include 10100, Arena Ventures, Mischief Venture Capital, David Rosenberg, Dylan Field, Siqi Chen, Steve Chen, William Hockey.
Our Place has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in November 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2019 | $2.0M Seed | 10100, Arena Ventures, Mischief Venture Capital, David Rosenberg, Dylan Field, Siqi Chen, Steve Chen, William Hockey |
