OneScreen.AI is a technology company.
OneScreen.AI has raised $2.0M across 1 funding round.
OneScreen.AI has raised $2.0M in total across 1 funding round.
# High-Level Overview
OneScreen.AI is a Boston-based marketing technology company that modernizes out-of-home (OOH) advertising through data-driven planning, execution, and measurement.[1][2] Founded in 2020, the company addresses a fundamental gap in the traditional advertising industry: while digital advertising provides granular performance data, outdoor advertising—billboards, transit ads, wrapped vehicles, and connected TVs—has historically lacked measurable insights.[4] OneScreen solves this by leveraging over 100 data sources and proprietary technology to help brands and agencies target specific audiences, execute campaigns efficiently, and track ROI from physical advertising placements.[1][6]
The company serves performance marketers seeking to integrate outdoor advertising into omnichannel strategies. OneScreen operates as a software-enabled intermediary, connecting advertisers with over 1.2 million pieces of OOH inventory across the United States while providing the analytics infrastructure typically reserved for digital channels.[2][6] As of November 2024, the company reported profitability and had raised $7 million in venture capital funding, with earlier rounds including a $4.7 million Series A in June 2024.[2][4]
# Origin Story
OneScreen.AI was founded in 2020 by HubSpot alumni who recognized an opportunity to inject technology into the staid outdoor advertising industry.[3][4] The founding team identified a critical inefficiency: marketers buying billboards on major highways like the Massachusetts Turnpike had minimal data to inform their decisions, unlike their digital advertising counterparts.[3] This insight—that outdoor advertising lacked the targeting precision and measurement capabilities of online channels—became the company's founding premise.
In 2023, the company brought in Alex Ewing as CEO, a former Chief Operating Officer of MIT spinoff LiquiGlide, signaling a shift toward scaling operations and product development.[4] This leadership transition coincided with the company's path to profitability and accelerated fundraising, positioning OneScreen for growth in a market where the OOH industry is estimated to exceed $56 billion in spending in 2025.[5]
# Core Differentiators
# Role in the Broader Tech Landscape
OneScreen.AI operates at the intersection of two powerful trends: the digitization of legacy industries and the resurgence of offline marketing channels. While digital advertising has dominated marketer budgets for two decades, OOH advertising remains the only traditional ad medium experiencing growth, with spending projected to exceed $56 billion in 2025.[5] This creates a unique opportunity for technology companies to modernize an industry that has resisted digitization.
The company exemplifies a broader pattern in Boston's startup ecosystem—HubSpot alumni founding ventures that apply software and data science to underserved marketing problems.[4] By bringing digital-era transparency and measurement to physical advertising, OneScreen is helping performance marketers view OOH not as a brand-building afterthought but as a measurable, ROI-driven channel that complements programmatic digital campaigns. This shift has implications for how brands allocate budgets across channels and how the advertising technology stack evolves to encompass the full customer journey—both online and offline.
# Quick Take & Future Outlook
OneScreen.AI is well-positioned to capture significant market share as brands increasingly seek omnichannel strategies and outdoor advertising gains credibility through data-driven measurement. The company's profitability, recent funding, and leadership team suggest confidence in its business model and growth trajectory. Key trends to watch include the continued convergence of digital and physical advertising measurement, the rise of connected outdoor displays (digital billboards, transit screens), and potential consolidation as larger adtech platforms seek to fill gaps in their OOH capabilities.
The company's future likely hinges on deepening its data moat, expanding internationally, and potentially integrating with broader marketing automation platforms. As performance marketing becomes increasingly sophisticated and privacy-conscious, OneScreen's ability to deliver measurable results without relying on third-party cookies positions it as a valuable player in the post-cookie advertising landscape. The question for investors and customers alike: can OneScreen scale its operational model while maintaining the data quality and measurement rigor that differentiate it from competitors?
OneScreen.AI has raised $2.0M in total across 1 funding round.
OneScreen.AI's investors include 75 & Sunny, Ben Huh, Propeller VC, Tyre Angel, Dan Shapiro, Jeffrey Wilke, Kyle York, Mike Volpe, Wayne Chang.
OneScreen.AI has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in October 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2020 | $2.0M Seed | 75 & Sunny, Ben Huh, Propeller VC, Tyre Angel, Dan Shapiro, Jeffrey Wilke, Kyle York, Mike Volpe, Wayne Chang |